Hotel Online  Special Report

Hospitality eBusiness Strategies and Blue Square
Studios Roll Out Internet Marketing Investment
Survey for Hoteliers
Strategy to Develop ROI Benchmarks for
Competitive Internet Marketing Investments

New York, NY - October 7, 2004 - Hospitality eBusiness Strategies (HeBS), a leading Internet distribution and marketing consulting firm for the hospitality industry and Blue Square Studios, Phoenix Arizona, a provider of business solutions for the hospitality industry today announced availability of their Internet Marketing Investment Survey.  The goal of this survey is development of a set of benchmarks that enable hoteliers to create meaningful ROI metrics for their Internet marketing investment, and measure the results against both the competition and alternative channels of distribution.  The survey can be accessed at  Participants will receive copies of the results.

According to Max Starkov, HeBS Chief eBusiness Strategist, "HeBS is one of the pioneers in direct online distribution and marketing in hospitality. Most hoteliers now appreciate how the Internet is critical in creating an effective direct-to-consumer online distribution strategy and clearly understand the competitive advantages of lessening dependence on online discounters to minimize price and brand erosion.  However, what is less clear is how best to invest in the Internet and what resources are needed to maximize the Internet opportunity.  This survey will help create benchmarks for both the required investment and an expected return based on industry norms we plan to establish.

Internet best practices and evolving norms for eMarketing focus primarily on identifying techniques such as website development, search engine strategy, email marketing and pay-per-click marketing to maximize web presence.  However, with a plethora of Internet marketing investment choices, hoteliers need to know not only what is available, but how to best invest to maximize their return and understand their ROI relative to competitive properties by size, city or region, and class.  With this survey, HeBS and Blue Square Studios are initiating a long-term strategy to better inform hoteliers on how to maximize these investments.  Eventually, statistics such as comparative Internet marketing costs, competitive search engine investments, optimizing website development investment and a host of other metrics will be available as a guide in developing budgeting processes for Internet marketing investments.

Shane Ettestad, Blue Square Studios president and CEO, stated "Blue Square Studios builds Internet products based on industry best of practice standards.  This survey will help to enhance and create a benchmark for us to measure the success of new and improved content management, channel management, booking engines, search engine marketing and other Internet related campaigns.  Our goal is to educate and empower industry professionals by giving them the necessary tools to increase RevPar, reduce web related management costs and lower their dependence on third party intermediaries."

About HeBS
Headquartered in New York City, Hospitality eBusiness Strategies ( HeBS) ) has integrated the latest research and best practices in Internet distribution and marketing into a comprehensive set of consulting products and services.  HeBS specializes in helping hoteliers build their direct-to-consumer online distribution and eMarketing strategy.  The firm helps hoteliers regain control of their online brand and price integrity from the online discounters and lessen their dependence on the online intermediaries. HeBS has developed and markets a unique set of products designed to help hotels increase occupancy rates, open new markets, attract more affluent customers and reduce costs by utilizing the Internet and direct distribution to its fullest potential.  The firm brings a unique perspective in the hospitality industry gained through working with over 200 hospitality companies: major brands, independent hotels, casinos, convention bureaus and hotel management companies nationwide and Europe, Asia, Asia-Pacific, North America and Latin America.

About Blue Square Studios
Blue Square Studios ( is a provider of web-based solutions for the hospitality industry. By combining its Hotel Site Toolkit modules with their award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes. Blue Square Studios clients range from independent hotels to large chains and include Hostmark Hospitality Group, Hilton Hotels Corporation, Enchantment Resort and Woodfin Suite Hotels.

Max Starkov / Jason Price
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400, New York, NY 10022
Phone 212-752-8159

Also See Developing an Email Marketing Strategy in Hospitality / Max Starkov & Jason Price / September 2004
Hotel Websites Have Much to Do to Increase User Satisfaction and Customer Loyalty; New Report Tracking User Satisfaction and Web Site Performance Now Available / April 2004
2004 the Year of Direct Online Distribution; Now is the Time to Fight Back with a Smart Direct-to-Consumer Internet Strategy / Max Starkov & Jason Price / February 2004
Hotelierís 2004 Top Ten Internet Strategy Resolutions / Max Starkov & Jason Price / January
New Hospitality Intelligence Report Tracks User Satisfaction and Website Performance / January 2004
Hospitality eBusiness Strategies to Help Historic Hotels of America Enhance Internet Reservations / October 2003
Hospitality eBusiness Strategies to Expand Joie De Vivre Hospitality Online Presence / September 2003
Building a Destination Web Strategy in Hospitality / Max Starkov & Jason Price / September 2003
Lowest Price Guarantees in Hospitality; Age Old Wisdom to Beat the Intermediaries at Their Own Game! / Max Starkov / July 2003
Brand Erosion, or How Not to Market Your Hotel on the Web / Critical Online Distribution Issues Revisited a Year Later / Max Starkov / June 2003
In Search of the Internet Intelligence Report That Makes Sense - Growing online distribution drives demand for new intelligence tools / Max Starkov and Jason Price / January 2003
Hotelierís 2003 Top Ten Internet Resolutions / Max Starkov and Jason Price / January 2003
The Internet: Hotelier's Best Ally or Worst Enemy? What Went Wrong with Direct Web Distribution in Hospitality? / Max Starkov / October 2002
Brand Erosion or How Not to Market Your Hotel on the Web / Max Starkov / April 2002 
Do You Know Where Your Hotel is in Cyberspace? / Max Starkov and Jason Price / Jan 2002 
Convention and Visitors Bureaus: Ten Action Steps To Soften the Impact / Max Starkov / Oct 2001
How to Turn Lookers into Bookers- Recommendation Engines in Travel and Hospitality / Max Starkov / Aug 2001

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.