Hotel Online  Special Report

Two Next Generation Holiday Inns
Under Construction in Georgia;
New Prototype Relies on Heritage and Innovation, Updated
“Great Sign” and Kem’s Café,  New Restaurant Concept
Named after Kemmons Wilson, Features Comfort Food


ATLANTA (Oct. 27, 2004) – InterContinental Hotels Group announced today that two 21st-century model Holiday Inn hotels recently broke ground in southeast Georgia; Brunswick will welcome a 103-room property and Pooler will welcome a 102-room property. Developed to be more efficient and less expensive to build and maintain, the prototypes bring the heritage of Holiday Inn to life through classic Holiday Inn artwork and a signature restaurant concept named after Holiday Inn founder Kemmons Wilson. Guests will be welcomed with a modernized version of the iconographic “Great Sign” and guestrooms that feature custom finishes and well appointed work stations.

In a series of nationwide prototype developments following other groundbreakings this year in Santee, S.C. and Poplar Bluff, Mo., the Holiday Inn Gateway Center Brunswick is the third to break ground in 2004; the Holiday Inn-Savannah Centre, is the sixth.

“With the addition of these prototype hotels, Holiday Inn has arrived at the perfect convergence of tradition and innovation that will define the Holiday Inn of the future,“ said Mark Snyder, senior vice president, Brand Management, Holiday Inn Hotels and Resorts. “With the value and authenticity business travelers and families expect from this beloved brand, these hotels represent the new face of Holiday Inn which will redefine guest comfort in towns across America.”
Holiday Inn
Gwinnett Center
6310 Sugarloaf Parkway
Duluth, Georgia
An iconic beacon that came to embody the brand, guests of the Holiday Inn Gateway Center-Brunswick and the Holiday Inn-Savannah Centre prototypes will see a modernized “Great Sign” that features the same distinctive design elements as the classic Great Sign – the asymmetrical design, neon lights, reader board and guiding star – but updated to endear itself to a new generation of travelers and meet modern signage dimensions.

Throughout the hotels, guests will see memorable images from the Holiday Inn brand history, including Kemmons Wilson departing on his Holiday Inn jet, the Great Sign as a 50s movie set backdrop and a modern take on the iconic Great Sign.

Kem’s Café, the new restaurant concept named after Wilson, will feature a wide array of “comfort food,” including the All-American Cheeseburger, Kem’s Meatloaf and apple pie. The restaurant will also introduce “Kem’s Collection,” a set of specially-designed salad dressings and sauces, including Old Fashioned Memphis Mustard and Barbecue Sauce. The collection will be packaged in bottles bearing the face of Kemmons Wilson and will eventually be available for sale to the public. Kem’s Café will also offer the standard Holiday Inn Best-4-Breakfastâ menu and Kids Eat Free program.

Designed to accommodate the 21st century business and leisure traveler, each guestroom will feature a newly-designed breakaway armoire that allows guests to see the TV from anywhere in the room, an ergonomic work station, data ports, complimentary high speed Internet access, WiFi capabilities and AT&T VoIP phone systems, which will allow guests to conduct conference calls for up to six participants even while using their computer online. In addition, each room will have the standard Holiday Inn guestroom accommodations – comfortable double, queen or king-sized beds, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board. Recognizing Wilson’s legendary impact on American travel, a copy of his book Half Luck, Half Brains will be placed in every guest room at the prototype hotels.

The 67,000 sq.-ft. Holiday Inn Gateway Center-Brunswick will be conveniently located off of I-95; the property will be within walking distance of the Brunswick Mall and just minutes from St. Simon’s Island, Jekyll Island and Georgia Islands Outlet Mall. Jacksonville Airport and Savannah Airport are also short drives from the hotel. The Holiday Inn Gateway Center-Brunswick is owned and managed by The Dixon Management Group, Inc., under a license agreement with a company in the InterContinental Hotels Group.

“We’re proud to be a part of the next generation of Holiday Inn hotels—Brunswick, Ga., is a well-traveled market and a perfect fit for the new prototype,” said Bruce Dixon and Otha Dixon, co-owners, Dixon Management Group, Inc. “We’ve been dedicated IHG franchisees since 1992 and we’re just thrilled that IHG has developed this handsome prototype.”

The 63,000 sq.-ft. Holiday Inn-Savannah Centre will be just minutes from Historic Savannah, Ga. Popular beach destinations including Hilton Head, S.C. are also a short drive from the hotel. The Holiday Inn-Savannah Centre is owned by Pooler Laxmi, Inc., and managed by Image Hotels, under a license agreement with a company in the InterContinental Hotels Group.

“A home away from home for generations of travelers, Holiday Inn has always represented quality and comfort, and the new prototype takes this Holiday Inn ‘experience’ to a whole new level,” said Kal Patel, president, Image Hotels.

The first prototype hotel was opened in Duluth, Ga., a few miles north of Atlanta, in January 2004. Both hotels are scheduled to open first quarter 2005.

InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world’s most global hotel company and the largest by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and 538,000 guest rooms in nearly 100 countries and territories around the world.

Natasha Gullett
Holiday Inn Hotels & Resorts 
Also See: Building Up Instead of Out, Minimalist Lobby, Room Refrigerators All Part of Holiday Inn's New Prototype / January 2003
Holiday Inn Prototype Hotel Slated for Atlanta, Ga; First of 25 Corporate-owned Holiday Inns / Oct 2002

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