Hotel Online  Special Report

Marriott Golf Signs Agreement with GolfHero to
Provide Online Reservations for Golf and Lodging
The agreement will enable Marriott Golf to
distribute real-time inventory on the web

Orlando, Florida, October 19, 2004 --- Marriott Golf, the leader in resort golf course development and management, announced today that it had signed an agreement with GolfHero.  GolfHero, based in Scottsdale, Arizona, is a division of TravelHero, one of the ten largest travel portals in North America. 

The agreement will allow Marriott Golf to provide dynamic, real-time booking capabilities on its web site, and to market its tee-time inventory through retail travel sites that work with GolfHero.  �This is an exciting technology that opens up a variety of strategies for us;� commented Ed Utz, Director of Marketing for Marriott Golf, �we will be enhancing our web reservation experience and adding a marketing partner who is motivated to distribute our inventory.�  The Marriott Golf web-site is being re-designed and will go live with this new service within weeks. 

The GolfHero technology provides users a way to bundle golf starting times with travel products in a single itinerary.  Reservations have been available to travel consumers since the early days of the internet, but are newer to the golf industry.  Utz credits GolfHero for recognizing the opportunity, �GolfHero cracked the code on this. Now we can offer one-stop shopping for golf and lodging, something we have wanted to facilitate for years.� 

GolfHero is the first totally online dynamic packaging solution for the golf travel industry. GolfHero is a division of TravelHero, well known within the travel industry as one of the leading online travel portals in North America, with offices in Scottsdale, AZ.  �We are very excited about this partnership with one of the golf industry�s premier golf course development and management companies. This partnership combined with our partnership with EZLinks will enable Marriott Golf to provide an efficient, simple solution to planning golf vacations online,� said Roy Staten, Founder of GolfHero. �We are confident that this innovative type of functionality will result in additional rounds and revenues for Marriott Golf.�

For more information about becoming a GolfHero affiliate visit or call (480) 946-5100. 

MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading worldwide hospitality company with over 2,800 lodging properties in the United States and 70 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Ramada International brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons,The Ritz-Carlton Club and Marriott Grand Residence Club brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Washington, D.C., has approximately 128,000 employees, and was ranked as the lodging industry's most admired company and one of the best places to work for by FORTUNE®. For more information or reservations, please visit the web site at


David Pearsall
7201 E Camelback Rd Suite 295
Scottsdale AZ
Telephone: +1 480 946-5100
Email: [email protected]
Email: [email protected]

Also See GolfHero Partners with IBS - Integrated Business Systems, Inc./ March 2004
GolfHero Partners with EZLinks Golf, Inc. / January 2004
GolfHero Goes Live at the New Raven at Verrado / January 2004's Elite Partner Program Boosts Bookings / December 2003
Travel Hero Launches New Online Packages Designed Exclusively for Vacationers / September 2003
TravelHero Acquires / August 2003 Reservations Jump Over 400% / December 2001
Athens, Georgia CVB Website Selects for Accommodation Database and Reservations System / Dec 2001 with Database of Over 100,000 Lodging Properties Enters Internet as Full - Service Travel Site / June 1999 
IACVB Names as the Default Booking Engine on IACVB�s Web site / July 2001 

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.