Cost Effective Advertising; Promote Your Hotel in
National Travel Magazines with Certified Folder
Display's Custom Publishing Division
|San Diego, October 21, 2004 – For more than 100 years, San Diego’s
Certified Folder Display, Inc. has forged a true partnership with the West’s
travel industry as the company that provides and supplies visitor information
racks and brochures.
Addressing a pressing need for the still-struggling travel industry, Certified announces the launch of its Custom Publishing division, directed by hospitality marketing and media industry veteran Doug McIntosh. The division will focus on creating innovative, cost-effective advertising and marketing opportunities for its long-time travel industry partners – destinations and travel-related businesses.
“Destinations, CVBs, hotels, golf courses, resorts and visitor attractions often have two things in common — limited advertising budgets and primary geographic feeder markets,” says McIntosh. “These marketing realities make it unfeasible to advertise in the best national travel and lifestyle magazines, due to high cost and circulations beyond target markets.
“We offer our Custom Publishing clients the opportunity to appear in four-color special advertising sections that are bound into the regional editions of key national magazines. Clients reach key feeder markets for a fraction of the cost of a national buy. We negotiate the best rates and handle production. The bottom line is that we’re leveling the playing field by offering Certified Display clients presence in the best national travel and lifestyle magazines at regional rates,” McIntosh added.
The launch product menu for the division includes targeted and affordable themed special sections and related marketing vehicles in the nation’s top travel and lifestyle magazines.
Certified Custom Publishing special sections generally appear under the registered brand name THE WEST'S BEST®. While THE WEST'S BEST® special sections appear only in client-targeted markets, the advertisers or sections are featured in the national reader service program of each magazine. Certified clients receive leads (via email or labels) from all over the country — while paying only for target circulation (typically, about 100,000 to 130,000 copies per issue).
Custom Publishing clients also benefit from free listings and direct links on Certified’s consumer travel information website – www.VisitorTips.com – and on www.thewestsbest.com. Direct mail and distribution throughout Certified’s network of more than 19,000 locations are additional options for Custom Publishing division clients.
Contact Certified’s Custom Publishing division at (800) 799-7373 or (760) 727-5100. More information is also available on the Internet at www.certifiedfolder.com.
Certified Folder Display Service, Inc. is North America's largest professional rack brochure distribution and display company. Based in San Diego, the 100-year-old company has established a tremendous amount of credibility, good will, and contacts in the travel industry via its primary service: providing and maintaining visitor information display racks at more than 19,000 locations throughout the Western United States and Western Canada.
Certified racks are found in hotels and motels, visitor information centers, chambers of commerce, restaurants and more travel-related establishments. In its geographic territory, Certified enjoys nearly total market penetration and share.
Certified Folder Display Service, Inc.
1120 Joshua Way
Vista, California 92081
Phone: (760) 727-5100
The Fontayne Group