| San Diego, October 21, 2004 � For more than 100 years, San Diego�s
Certified Folder Display, Inc. has forged a true partnership with the West�s
travel industry as the company that provides and supplies visitor information
racks and brochures.
Addressing a pressing need for the still-struggling travel industry, Certified announces the launch of its Custom Publishing division, directed by hospitality marketing and media industry veteran Doug McIntosh. The division will focus on creating innovative, cost-effective advertising and marketing opportunities for its long-time travel industry partners � destinations and travel-related businesses. �Destinations, CVBs, hotels, golf courses, resorts and visitor attractions often have two things in common � limited advertising budgets and primary geographic feeder markets,� says McIntosh. �These marketing realities make it unfeasible to advertise in the best national travel and lifestyle magazines, due to high cost and circulations beyond target markets. �We offer our Custom Publishing clients the opportunity to appear in four-color special advertising sections that are bound into the regional editions of key national magazines. Clients reach key feeder markets for a fraction of the cost of a national buy. We negotiate the best rates and handle production. The bottom line is that we�re leveling the playing field by offering Certified Display clients presence in the best national travel and lifestyle magazines at regional rates,� McIntosh added. The launch product menu for the division includes targeted and affordable themed special sections and related marketing vehicles in the nation�s top travel and lifestyle magazines. Certified Custom Publishing special sections generally appear under the registered brand name THE WEST'S BEST®. While THE WEST'S BEST® special sections appear only in client-targeted markets, the advertisers or sections are featured in the national reader service program of each magazine. Certified clients receive leads (via email or labels) from all over the country � while paying only for target circulation (typically, about 100,000 to 130,000 copies per issue). Custom Publishing clients also benefit from free listings and direct links on Certified�s consumer travel information website � www.VisitorTips.com � and on www.thewestsbest.com. Direct mail and distribution throughout Certified�s network of more than 19,000 locations are additional options for Custom Publishing division clients. Contact Certified�s Custom Publishing division at (800) 799-7373 or (760) 727-5100. More information is also available on the Internet at www.certifiedfolder.com.
Certified racks are found in hotels and motels, visitor information centers, chambers of commerce, restaurants and more travel-related establishments. In its geographic territory, Certified enjoys nearly total market penetration and share. |
