of Meeting Planners at HSMAI's 2004 Affordable
Meetings Events; Schedule Set for 2005
|MCLEAN, VA (Oct. 21, 2004) – Organizers of the Hospitality Sales &
Marketing Association International’s (HSMAI) Affordable Meetings®
events report that the three-show series welcomed more meeting planners
and exhibitors this year than in 2003.
A total of 3,419 meeting planners participated in 2004 (1,171 at Mid-America, 620 at West and 1,628 at National) as compared to 3,320 planners in 2003.
In terms of exhibiting companies, HSMAI’s Affordable Meetings® welcomed 1,113 exhibitors (318 at Mid-America, 268 at West and 527 at National). Out of the exhibiting companies, a total of 257 were new to the series (80 for Mid-America, 80 for West and 97 for National).
Growing its educational component, HSMAI’s Affordable Meetings® presented 82 outstanding educational seminars with 49 quality speakers in 2004.
“These impressive figures cap an already outstanding year for HSMAI’s Affordable Meetings®,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Each of the three shows in the Affordable Meetings® series – Mid-America, West and National – were successful in their own right, which is firm evidence that the meetings and event planning market is a vital, growing segment, so we will continue to present events that are educational, valuable, and generate business,” Gilbert added.
2004…A Banner Year For HSMAI’s Affordable Meetings®
HSMAI’s Affordable Meetings® enjoyed tremendous success in 2004 thanks to an impressive trade show boasting a 3 to 1 planner/exhibitor ratio, free-of-charge registration for qualified meeting planners, an unrivaled educational component, and exceptional networking opportunities. Highlights of 2004 are as follows:
Meetings industry buyers and suppliers can mark their calendars for the 2005 HSMAI’s Affordable Meetings® shows as follows:
HSMAI’s Affordable Meetings® Mid-AmericaMeeting and event planners attending HSMAI’s Affordable Meetings® exposition and educational conferences represent a variety of organizations, with a majority from association, corporate and independent sectors and the balance from government, non-profit, education, religious, and medical/health care organizations, travel agents, trade show management and the military.
Each of the HSMAI’s Affordable Meetings® events offers an exceptional educational component that presents a broad range of topics such as meeting contracts, on-site management, negotiation skills, budgeting, effective communication, technology, marketing, designing a brochure and more. As an added benefit, attendees receive a complimentary bound book containing handouts from all of the seminars.
One of the most appealing components of each HSMAI’s Affordable Meetings® show is the diverse trade show featuring an abundance of properties and services at all price points. Exhibitors represent hotels and resorts, university conference centers, unique meeting sites, convention and visitor bureaus, transportation companies, trade publications, software and audio/visual businesses, and other meeting and convention suppliers. Prepared to provide the best products and services, exhibitors assist planners by offering cost-effective meeting packages and enticing incentives.
Rounding out each show are tremendous networking opportunities and prize giveaways in addition to the HSMAI’s Affordable Meetings® Bookstore where planners have access to material specific to the industry – printed materials and audio/visual resources as well as a complete line of CMP study materials.
HSMAI’s Affordable Meetings® is owned and presented by the Hospitality Sales & Marketing Association International Americas division and managed by George Little Management, LLC (GLM).
For exhibitor information, contact Beth Petersen, show manager, GLM, Ten Bank Street, White Plains, NY 10606-1954, or call (914) 421-3377; fax (914) 948-2918; e-mail: firstname.lastname@example.org. Attendee information is available by calling 1-800-272-SHOW. Additional information and a complete program schedule can be obtained by visiting the show’s web site at www.affordablemeetings.com.
HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 41 chapters in the Americas region.
Hospitality Sales & Marketing Association International
8201 Greensboro Drive, Suite 300
McLean, VA 22102
|Also See:||HSMAI's Affordable Meetings®, Distinguishes Itself As an Essential and Informative Forum / Sept 2001|
|'Know Your Customer' was Consensus Advice from HSMAI's Moving the Industry Forward Strategic Conference; Discounting Is Not the Answer / Feb 2002|