ATLANTA, Ga., November 30, 2004 � Noble Investment Group, one of the hospitality industry�s leading owner/operators of upscale and premium branded hotels, today named three executive management team key members for its newly acquired properties in Winston-Salem, N.C.

Timothy L. Loughman has been named managing director of the complex that includes the Benton Convention Center and  the Adam�s Mark hotel, which is currently under conversion  to a Marriott hotel and Embassy Suites hotel. Loughman will oversee the overall operations and conversion of the Adam�s Mark hotel to the two first-class hotel brands that will include 15,000 square feet of street front dining, retail, spa and fitness. In addition, Beryl L. Rice has been named general manager for the Marriott hotel and James W. Williams has been named the director of marketing for the complex. 

�As Noble continues a path of significant growth, we have made a steadfast commitment to growing our operational leadership team internally as well as searching out our industry�s leading professionals to be a part of the Noble family,� said Mit Shah, president of Noble Investment Group.  I am pleased that we have accomplished both of those endeavors in this strategic and important redevelopment. 

�Tim, Beryl and Jim are proven leaders with strong track records leading winning teams and operating successful, first-class, upscale hotels and convention centers.  Our team in Winston-Salem will help shape the future of what will soon become the very best hospitality venue in the region.�

Timothy Loughman, a 20-year veteran of the hospitality industry, recently joined Noble.  Previously, he was with Starwood Hotels (NYSE: HOT) where he was the managing director of the hotel/retail complex that included the luxury five-star St. Regis Hotel and the Westin Century Plaza Hotel and Spa in Los Angeles, California.

In his new position, Loughman will be responsible for overseeing the entire complex during the conversion and re-brandings, which are scheduled to be completed by late spring of 2005. He will strategically lead and direct the integrated management and operations of all three assets.

A 30-year hospitality veteran, Beryl L. Rice was promoted to general manager of the four-star Marriott hotel from another Noble-owned, upscale hotel/conference center.  Previously, he was resident manager of Noble�s award-winning Franklin Marriott and Cool Springs Conference Center outside of Nashville, Tenn.

During his leadership there with Noble, Rice was involved in the final construction, pre-opening and grand opening of the hotel, which was later honored with numerous awards, including Marriott�s Service Excellence award for 2001, 2002, 2003 and 2004; Best New Opening/Franchise Division by Marriott in 1999; and Meeting South magazine's prestigious "Star of the South" for the region�s top meetings hotel in 2002, 2003 and 2004. 

With more than 16 years of leadership experience in the hospitality industry, James W. Williams is director of marketing for the complex. Williams was promoted to the position from general manager for Noble�s Courtyard by Marriott in Winston-Salem.

He directed a number of successful renovations and new openings, including the opening of the 303-room Marriott hotel in Columbus, Ohio and later received the Marriott �Newcomer of the Year� and �Best Hotel Opening� awards in 1998. 

Founded in 1979, Noble Investment Group is one of the nation�s foremost privately held, hotel ownership, management and development companies.  Noble currently owns and/or manages 23 hotels with 4,100 rooms and approximately 500,000 square feet of convention and meeting space together with 41 hotels with 6,044 rooms operated by Alliance Hospitality Management, a majority owned affiliate of Noble Investment Group.