Hotel Online  Special Report

Fast-forward 25 years, Gordon �Butch� Stewart's Empire
has Grown from One Sandals Resort in Montego Bay,
Jamaica to 18 Resorts on Five Islands


MIAMI, FLORIDA, (November 4, 2004) � It�s 1981.  Chairman and Founder of Sandals and Beaches Resorts, Gordon �Butch� Stewart set out to change the face of the all-inclusive genre by creating a winning formula � finding out what people want, giving it to them, and, in doing so, exceeding their expectations.  Fast-forward 25 years.  His empire has grown from one Sandals Resort in Montego Bay, Jamaica to 18 resorts on five islands.  The company enjoys year-round occupancy levels of more than 85 percent and an aggressive expansion effort is underway. 

Stewart is not satisfied and he has been re-imagining his brands.  Beginning January 2005, both the Sandals and Beaches brands will launch initiatives that include differentiating the properties within the brands themselves and introducing new amenities and services � such as Butler Service � influencing the next generation of savvy travelers to consider the premium all-inclusive experience when making their vacation plans. 

The first endeavor begins with distinguishing the Sandals and Beaches Brands into two collections � The Classic Collection and the Signature Collection. The Classic Collection characterizes everything that loyal guests have come to love about Sandals and Beaches, including elegantly appointed rooms and suites, exceptional service and hospitality, world-class gourmet dining, premium brand drinks, legendary Kids Kamps, and unlimited use of every land and water sport imaginable.

"Innovation is how we intend to keep our place as the industry's all-inclusive leader," said Gordon �Butch� Stewart, chairman of Sandals and Beaches Resorts.  "A generation of travelers have come to know and expect the amenities Sandals introduced to the all-inclusive arena more than two decades ago - such as four-poster beds, premium liquor, swim-up pool bars and hair dryers in the room - as standard operating procedure. Now we take the long view again, to consider the possibilities and the opportunities to keep our Sandals and Beaches brands at the forefront for new generations to enjoy."

The Classic Collection consists of the following resorts:

  • Sandals Inn (Montego Bay, Jamaica)
  • Sandals Royal Caribbean Resort & Offshore Island (Montego Bay, Jamaica)
  • Sandals Montego Bay (Montego Bay, Jamaica)
  • Sandals Grande Ocho Rios Beach & Villa Resort (Ocho Rios, Jamaica)
  • Sandals Halcyon Beach St. Lucia (Castries, St. Lucia)
  • Beaches Sandy Bay (Negril, Jamaica)
  • Beaches Boscobel Resort & Golf Club (Ocho Rios, Jamaica)
The Signature Collection is a group of nine magnificent resorts that elevate the Sandals and Beaches experience to the highest levels of world-class luxury and pampering.  Beginning in January 2005, guests of Signature resorts can experience new amenities and services as part of their ultra all-inclusive experience.  Each day can begin with a Champagne Breakfast � available at a restaurant or room service by request.  Indulgence continues throughout the day as cocktail waiters stroll poolside offering an array of beverages and the beach valets are ready, willing and able to assist with towel replenishment and 
Beaches Boscobel Resort & Golf Club 
Ocho Rios, Jamaica
lounger assistance, for optimal tanning.  They also offer misting bottles of fragrant water for quick refreshers.  Travelers can enjoy a bite to eat at the resort�s beachside bistro, with a choice of taking a quick bite with them or sitting down and enjoying a relaxing lunch with full table service.

After a day of enjoying the Caribbean sun, surf and host of all-inclusive activities, guests can savor Five Star Diamond caliber cuisine with white-glove service at the resort�s signature restaurant.  Throughout the evening, guests can dance to the local entertainment, stroll the beach and cap off the perfect day with treats offered at the Signature Late Night Buffet available twice per week from 11:00 p.m. � 12:30 a.m.  These themed evenings include a Tropical Experience featuring a variety of fruits, vegetables, meats, desserts and a specialty coffee station.  The Seafood & Martini night is a seafood lover�s dream come true featuring a raw bar and astonishing array of all the favorites � lobster, sushi sashimi, smoked fish and shellfish, and, of course, a variety of top-shelf martinis.  Once guests return to their rooms, they will find that turn-down service has been there and left their mark with and array of evening indulgences.

The Signature Collection is comprised of the following resorts:

  • Sandals Royal Bahamian Spa Resort & Offshore Island (Nassau, Bahamas)
  • Sandals Antigua Caribbean Village & Spa (St. John, Antigua)
  • Sandals Dunn�s River Golf Resort & Spa (Ocho Rios, Jamaica)
  • Sandals Negril Beach Resort & Spa (Negril, Jamaica)
  • Sandals Regency St. Lucia Golf Resort & Spa (Castries, St. Lucia)
  • Sandals Grande St. Lucian Spa & Beach Resort (Castries, St. Lucia)
  • Sandals Whitehouse European Village & Spa (Whitehouse, Jamaica)
  • Beaches Negril Resort & Spa (Negril, Jamaica)
  • Beaches Turks & Caicos Resort & Spa (Providenciales, Turks & Caicos)
Stewart continues to stay ahead of the game becoming the first all-inclusive resort to offer a Butler Service, available for the highest-level suites at twelve of the Classic and Signature Collection resorts.  These Butlers will be at the beck and call of guests, personally knowing their preferences.  Sandals and Beaches Resorts have an exclusive agreement with the Guild of Professional English Butlers, as the only Caribbean all-inclusive resort company to become members of the Guild.

Sandals Resorts

Sandals Resorts is the largest operator of luxury, ultra-inclusive resorts in the Caribbean. Sandals has a total of 12 couples-only properties, including seven in Jamaica, three in St. Lucia, one in Antigua and one in Nassau, Bahamas. Opening soon will be the newly refurbished Sandals Grande Ocho Rios Beach & Villa Resort and brand new Sandals Whitehouse European Village & Spa.  Sandals Resorts continues to make couples� Caribbean holidays memorable by offering amenities and programs of superior value and service. 

Beaches Resorts, created by Sandals Resorts in 1997, is the ultimate family getaway, where parents can get a vacation from their kids and kids get a vacation of their own. Here the best of everything is included in one simple price -- gourmet meals, anytime snacks and premium brand drinks, land and watersports, luxurious accommodations, and even tipping. Four locations, on the Caribbean's best beaches in Jamaica, Turks and Caicos and soon-to-be St. Lucia, include Kids Kamps, signature Xbox Game Oasis video games centers, water theme parks and expert childcare provided by Beaches� own Ultra Nannies.


Sandals Resorts

Also See: Sandal's Gordon Stewart Stresses Basics on Path to Success / Oct 2001
Sandals Resorts Merging Two Properties to Create Sandals Grande Ocho Rios Beach & Villa Resort / April 2004
Some Jamaicans Feel the Islands Majority of All-Inclusive Resorts Shuts Out Local Business / September 2003

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