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Peter Strebel Promoted to Executive Vice President and
Chief Marketing Officer at Cendant Corporation’s
Hotel Group
PARSIPPANY, N.J. (Nov. 15, 2004) – Cendant Corporation’s Hotel Group today announced the promotion of Peter Strebel, a 22-year lodging veteran, to executive vice president and chief marketing officer.

Strebel, who formerly served the Hotel Group as senior vice president, sales and marketing, will be responsible for the marketing of Cendant’s eight franchised hotel brands as well as strategic planning, market research, promotions, sales, the TripRewards loyalty program, distribution through all channels and communications.

Among his recent accomplishments, Strebel directed the launch of TripRewards, Cendant’s multibrand loyalty program, which has helped boost systemwide revenue per available room, a key industry performance metric.  He also oversees four distribution channels that deliver more than $1 billion in revenue annually.

“Peter and his team have made very impressive contributions to the Hotel Group this year,” said Steven A. Rudnitsky, Hotel Group chairman and chief executive officer.  “The launch of TripRewards and the cross-brand promotions and online marketing efforts that he initiated have generated significant incremental revenue.”

During the last two years, Strebel’s team negotiated distribution relationships with all major third-party Internet travel providers, developed a rate parity policy and launched a best rate guarantee to ensure the competitiveness of Cendant’s brand Web sites.  He serves on the company’s Travel Link team, which promotes intercompany travel synergies.

He joined Cendant in February 2001 after serving as vice president of marketing for Omni Hotels in Irving, Texas, where he served for more than a decade in various sales and marketing positions on both a corporate, regional and local basis.

Earlier in his career, he was vice president of sales and marketing for the Florida Hospitality Group of Tampa, Fla., a franchisee of Howard Johnson, Days Inn and Omni hotels, and served Prime Management Inc. of Fairfield, N.J., in various sales and marketing positions in New York and Florida.

Strebel is a 1982 graduate of Hofstra University, Hempstead, N.Y., where he earned a bachelor’s degree in business administration.  He serves on the board of the Travel Industry Association of America, Washington.

With approximately 90,000 employees, New York City-based Cendant Corporation (NYSE:CD) is primarily a provider of travel and residential real estate services to businesses and consumers in more than 100 countries.  Cendant’s Hotel Group, based in Parsippany, N.J., is the world’s largest lodging franchisor with 6,331 hotels representing 507,603 rooms on five continents under the Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Wingate Inn® and AmeriHost Inn® brands.  


Rich Roberts
Vice President, Communications 
Cendant Corporation, Hotel Group 
(973) 496-0750
Also See: Seeking to Lure More Bookers from Third-party Web Sites, Cendant's Hotel Group Offering Best Rate or It’s Free Guarantee / April 2004
Anthony Berger Named Chief Operating Officer Cendant's Hotel Group; Other Appointments Made to Improve Franchisee and Company Value / April 2004

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