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Agon Hotels & Resorts Takes Over Management of the
Astor Hotel, Philippines; Hotel to be Branded
Best Western
Hong Kong, China—November 11, 2004—Agon Hotels & Resorts (Agon) and the Astor Hotel in Makati City, Philippines today announced a new management agreement.

Under the terms of the agreement, Agon will oversee operations and provide expertise and support for human resource needs, business planning, and marketing.  As part of a revitalized marketing strategy, the hotel has signed on to be branded as the Best Western Astor Hotel, Makati.  Located in the heart of Manila’s financial and business district, the hotel will be the second property for Best Western in the Philippines. 

Richard Agon, co-founder and Chief Executive Officer of Agon says, “the Astor Hotel is a property with a lot of potential and our aim is to turn it around to be the preferred three star property in the area in terms of service, value, and comfort.  And its location is great, being alongside the central business district and near a bustling night life.”

Agon also has its eye on other properties in the region.  Richard Agon says that “this property is our first in the Philippines, but we are looking at other exciting possibilities as well in the area.  Though the Peso remains low, the country has shown signs of renewed economic life and we want to be there as and when it happens.”

About Agon Hotels & Resorts
Agon is a leading hospitality company specializing in the Asia Pacific region. The company, founded by hospitality veterans and brothers Richard and Alexander Agon, provides a full suite of professional consulting and management services to owners, operators, and investors. The company also owns and operates Agon Hospitality Recruitment, a well-recognized recruitment division for employers and job-seekers alike.

About the Astor Hotel
The Astor Hotel is a contemporary, 26-storey hotel located in Makati City, Manila’s business district.  The hotel features 212 superior rooms and suites, catering specifically to the needs of the business traveller. The hotel is located at 7835 Makati Avenue, Makati City, Manila, Philippines.


Richard Agon, CEO
Agon Hotels & Resorts Ltd.
26/F, 2601, 3 Lockhart Road
Wanchai, Hong Kong
Landline: 852.3110.3430
Fax: 852.3110.2555
Also See: Best Western Promotes William Dong and Glenn de Souza To Support Potential Expansion in Asia / July 2003
Six Continents Hotels, Managing Company of Holiday Inn Manila, Gives Termination Notice to Hotel Owner Acesite Hotel Corporation / Jan 2003

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