Astor Hotel, Philippines; Hotel to be Branded
|Hong Kong, China—November 11, 2004—Agon Hotels
& Resorts (Agon) and the Astor Hotel in Makati City, Philippines today
announced a new management agreement.
Under the terms of the agreement, Agon will oversee operations and provide expertise and support for human resource needs, business planning, and marketing. As part of a revitalized marketing strategy, the hotel has signed on to be branded as the Best Western Astor Hotel, Makati. Located in the heart of Manila’s financial and business district, the hotel will be the second property for Best Western in the Philippines.
Richard Agon, co-founder and Chief Executive Officer of Agon says, “the Astor Hotel is a property with a lot of potential and our aim is to turn it around to be the preferred three star property in the area in terms of service, value, and comfort. And its location is great, being alongside the central business district and near a bustling night life.”
Agon also has its eye on other properties in the region. Richard Agon says that “this property is our first in the Philippines, but we are looking at other exciting possibilities as well in the area. Though the Peso remains low, the country has shown signs of renewed economic life and we want to be there as and when it happens.”
About Agon Hotels & Resorts
About the Astor Hotel
Richard Agon, CEO
Agon Hotels & Resorts Ltd.
26/F, 2601, 3 Lockhart Road
Wanchai, Hong Kong
|Also See:||Best Western Promotes William Dong and Glenn de Souza To Support Potential Expansion in Asia / July 2003|
|Six Continents Hotels, Managing Company of Holiday Inn Manila, Gives Termination Notice to Hotel Owner Acesite Hotel Corporation / Jan 2003|