The Scottsdale Plaza Resort sits on 40 beautifully landscaped acres in the shadow of Arizona�s famed Camelback Mountain. It offers 404 guestrooms, including 180 elegantly remodeled suites, as well as banquet halls, meeting centers, five restaurants, and a retail shop.
 

The Situation  The Scottsdale Plaza Resort wanted to leverage technology as a vehicle to deliver better service and convenience to its guests. They realized that ongoing success would require a keen awareness of business performance and product management throughout the diverse mix of food and beverage outlets. �We were using an outdated technology solution that didn�t provide the reporting and comparative analysis we needed to run our operation at peak efficiency,� said Rick Sederholt, Vice President of Food & Beverage and Executive Chef for the Scottsdale Plaza Resort. �In the hospitality industry, customer service is the

Location: The Scottsdale Plaza Resort Market Segment: Resort Technology: Mobile POS, Hot Keys, and Gift cards Return on Investment: Increased guest satisfaction, Better business decisions

Finding the Right Solution 

The Scottsdale Plaza Resort needed a POS solution that would satisfy their immediate operational and reporting needs, as well as one that would grow with the resort into the future. After numerous demonstrations of various POS systems, they selected Revelation from InfoGenesis.

The Scottsdale Plaza Resort recognized Revelation as a robust client/server POS application designed for operations with multiple revenue outlets. Revelation is ideally suited to manage any combination of fine dining, bar, room service, and gift shop operations. The scalable nature of Revelation helps the Scottsdale Plaza Resort operate consistently across outlets�leading to consistent reporting and a more efficient staff. 

Revelation�s centralized database pulls food and beverage operations together. It provides real-time access to information from all levels of the enterprise�s food and beverage operations. Food and beverage managers can easily track menu items, promotions, and server performance in order to make better business decisions.
 

The Scottsdale Plaza Resort also recognized InfoGenesis as a company that provides solutions to assist in growth. Revelation�s Microsoft foundation makes it a technologically solid platform that innovative solutions can be added to. With integrated mobile solutions, for example, the Scottsdale Plaza Resort clearly saw how positive growth and enhancements to customer satisfaction would come about.

Seeing Return on Investment 

�The most exciting thing about the Revelation installation is that we are seeing immediate results to our bottom line,� said Sederholt. �We quickly recognized the superior quality of the InfoGenesis solution and InfoGenesis helped us identify significant return on investment (ROI) opportunities in our business by using Revelation.�

Mobile POS

As part of a total POS solution, the Scottsdale Plaza Resort employs handheld terminals to deliver exceptional guest convenience poolside. The InfoGenesis technology gateway allows the handhelds to interact in real time with the rest of the POS solution. Through the handheld, a server sends orders directly from a poolside table or seat to Revelation via a wireless network connection. When it�s time to pay, a credit card can be swiped and processed right at the table�increasing the customer�s security and saving even more time. The handheld also provides the server with instant menu information. This eliminates the need for memorization and reduces long training times. All this increased efficiency has led to greater guest convenience and satisfaction, as well as increased revenue. 

Offline Capabilities

Stability and reliability was achieved at standard POS locations in the resort�s food and beverage operations with IBM�s SurePOSTM 500 terminals. In the event that a terminal loses its network connection, it can still operate in a stand-alone manner, ensuring that customers are never inconvenienced by a loss of network connectivity. The outlet�s data remains safe and secure while the connection is being reestablished.

Comparative Reporting

The Scottsdale Plaza Resort utilizes comparative reporting from InfoGenesis, which allows the creation of reports that contain information from several stores and/or date periods. This type of reporting displays side-by-side comparisons of one or more stores within an enterprise. The reports and graphs can be automatically created, illustrating trends in the data. This real-time capability helps the management team to quickly react to issues and target areas for margin improvement. 

Hot Keys

The Scottsdale Plaza Resort has implemented InfoGenesis Hot Keys as well. Hot Keys allow users to jump from Revelation straight into another application. The Scottsdale Plaza Resort is making creative use of this feature by launching a website where staff can look up driving directions and recipes for guests. The information requested, such as directions to a local golf course or the recipe for that evening�s soup, prints directly to the terminal�s receipt printer. This makes providing pertinent information to guests easy and convenient, and has produced marked improvement in guest satisfaction.

Gift and Loyalty Cards

The ease of use inherent in their InfoGenesis technology solution makes it easy for the Scottsdale Plaza Resort to roll out new customer service programs. For instance, the resort now offers gift cards as promotional marketing tools, as well as loyalty cards for frequent diners at Remington�s, their signature restaurant. 

Because the gift card program was implemented directly in the InfoGenesis solution, the resort pays no transaction fees, which are common with many gift card providers. These gift cards have led to happier customers�the kind that comes back and consistently increases resort revenue. 

The Scottsdale Plaza Resort is consistently applying the power of their InfoGenesis solution to make better operational decisions and increase their revenue. For the management team, technology like mobile POS, along with other capabilities built into Revelation, all add up to improved guest experience�the ultimate return on investment for their POS technology.

To find out more about the technology solutions InfoGenesis provides, call us today at 800-242-5434 or visit www.infogenesis.com.