Hotel Online  Special Report

InterContinental Hotels Group Signs
100th Franchise Agreement in Mexico


ATLANTA (November 15, 2004) – InterContinental Hotels Group (IHG) [Lon: IHG; NYSE: IHG (ADRs)], the world's largest and most global hotel company, announces it has signed its 100th franchise agreement in Mexico and is continuing to expand its presence.

“IHG’s growth is in direct response to Mexico’s increasing appeal as a tourist destination,” said Kirk Kinsell, SVP, Americas Franchise and Business Development, IHG. “2004 studies have shown that Mexico is seeing an increase in International travel (+ 11%) and in the first five months foreign visitors spent $4.7 billion in the country.”

IHG has been represented in Mexico for more than 30 years. With more than 76 properties opened in Mexico today, the IHG brand Holiday Inn is one of the most recognized mid-market brands in the country.

An upscale offering from IHG, Crowne Plaza is the one of the fastest growing hotel brands in Mexico. This 100th license agreement marks the addition of the Crowne Plaza Acapulco. This 506 room hotel is a conversion property that is noted for its 

Crowne Plaza Hotel Acapulco
(the former Costa Club Acapulco Beach Resort)
Av. Costera Miguel Aleman 123
Acapulco, Mexico
spectacular architecture and is considered an icon of the Acapulco Bay. This property was originally opened as a Holiday Inn in the mid 1980s. This property is being re-flagged as a Crowne Plaza due to its size and extensive meeting space reinforcing Crowne Plaza’s presence in Mexico’s resort areas like Los Cabos, Veracruz and La Paz.

Other notable Mexico expansion news includes the fact that 24 (3,130 rooms) IHG properties will be built by the end of 2006:

Eight Crowne Plaza hotels located in Chetumal, Mexico City, Jalapa, Nuevo Laredo, Oaxaca, Tuxtla, Gutierrez and Villahermosa.

Eight Holiday Inn hotels located in Irapuato, Ixtapa, Pachuca, Paraiso in Tabasco, Reynosa, San Cristobal de las Casas, Tampico and Tapachula.

Seven Holiday Inn Express hotels located in Chetumal, Merida, Santa Fe (in Mexico City), Monterrey, Nuevo Laredo, San Luis Potosi and Villahermosa.

Staybridge Suites will open one property in Puebla.

Helping further the success and momentum of its brands, IHG’s integrated approach helps unify marketing initiatives so that hotels benefit from each others efforts and learn from each other -- while keeping the brands distinct and differentiated to their customer segments. This is done by offering current and prospective franchisees a multi-brand marketing platform comprised of IHG’s Enterprise Values – technology, global reservations centers, global sales, performance support, and Priority Club® Rewards.

InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world’s most global hotel company and the largest by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and 538,000 guest rooms in nearly 100 countries and territories around the world. 


InterContinental Hotels Group
Carolyn Hergert
(770) 604-8248

Also See: Mexico's Emerging Destinations; The Riviera Maya, Punta Mita and the Cabo Corridor / Hans Desai / July 2004
Acapulco Hoteliers Struggle with Untreated Wastewater Tainting Beaches / May 2003

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