100th Franchise Agreement in Mexico
|ATLANTA (November 15, 2004) – InterContinental Hotels Group (IHG) [Lon:
IHG; NYSE: IHG (ADRs)], the world's largest and most global hotel company,
announces it has signed its 100th franchise agreement in Mexico and is
continuing to expand its presence.
“IHG’s growth is in direct response to Mexico’s increasing appeal as
a tourist destination,” said Kirk Kinsell, SVP, Americas Franchise and
Business Development, IHG. “2004 studies have shown that Mexico is seeing
an increase in International travel (+ 11%) and in the first five months
foreign visitors spent $4.7 billion in the country.”
Other notable Mexico expansion news includes the fact that 24 (3,130 rooms) IHG properties will be built by the end of 2006:
Eight Crowne Plaza hotels located in Chetumal, Mexico City, Jalapa, Nuevo Laredo, Oaxaca, Tuxtla, Gutierrez and Villahermosa.
Eight Holiday Inn hotels located in Irapuato, Ixtapa, Pachuca, Paraiso in Tabasco, Reynosa, San Cristobal de las Casas, Tampico and Tapachula.
Seven Holiday Inn Express hotels located in Chetumal, Merida, Santa Fe (in Mexico City), Monterrey, Nuevo Laredo, San Luis Potosi and Villahermosa.
Staybridge Suites will open one property in Puebla.
Helping further the success and momentum of its brands, IHG’s integrated approach helps unify marketing initiatives so that hotels benefit from each others efforts and learn from each other -- while keeping the brands distinct and differentiated to their customer segments. This is done by offering current and prospective franchisees a multi-brand marketing platform comprised of IHG’s Enterprise Values – technology, global reservations centers, global sales, performance support, and Priority Club® Rewards.
InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world’s most global hotel company and the largest by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and 538,000 guest rooms in nearly 100 countries and territories around the world.
|Also See:||Mexico's Emerging Destinations; The Riviera Maya, Punta Mita and the Cabo Corridor / Hans Desai / July 2004|
|Acapulco Hoteliers Struggle with Untreated Wastewater Tainting Beaches / May 2003|