Hotel Online  Special Report

Hospitality eBusiness Strategies Renews and Expands Consulting Services for Historic Hotels of America®

HeBS to Provide Internet Consulting to Boost Online Reservations and 
Conduct Commissioned Study of HHA Members

New York, NY and Washington, DC – November 9, 2004 – Hospitality eBusiness Strategies (HeBS),, a leading Internet Distribution and Marketing consulting firm for the hospitality industry, and National Trust Historic Hotels of America (HHA),, today announced renewal and expansion of their strategic consulting services agreement.  HeBS will continue consulting with HHA to assist in implementing a robust direct online distribution strategy. Expanded services include brand building strategies, website optimization and search engine strategies, keyword search and email marketing, best practices and professional development.  These services will help HHA provide a more powerful and effective channel of distribution to their 213 member hotels throughout the United States and Puerto Rico.

The results of a commissioned “eBusiness readiness” study by HeBS of the HHA membership will be presented at the upcoming HHA annual meeting in New Orleans.   The purpose of the study is to help HHA assess how well its members are utilizing the Direct vs. Indirect Online Distribution Channel, and establish a benchmark on how members are performing in Internet distribution and marketing. 

HeBS president and CEO Max Starkov and VP of eMarketing Strategies Jason Price will present the study results and the latest industry trends in a session entitled, “Latest Trends in Implementing Internet Best Practices for a more Effective Online Presence” at the HHA annual meeting on November 18 in New Orleans. 

"This year over 20% of all revenues in hospitality will be generated from the Internet, and for the first time Internet hotel bookings will surpass GDS hotel bookings. Smart hoteliers are looking to build their Internet marketing expertise, and HHA in partnership with HeBS is determined to become the ‘best practices resource’ for its members," commented Starkov.  "HHA is a ‘hotel-friendly’ channel of distribution that adds genuine value to member hotel marketing efforts by delivering a unique historic aspect of their message, and enabling hoteliers to maintain control over rates and inventory, in contrast to the more familiar third party merchant models."

Many hoteliers appreciate how critical creating the right mix between a direct-to-consumer and indirect online distribution strategy is to a successful Internet strategy. The benefits can be substantial. Developing a robust total online distribution and marketing  strategy that strengthens both direct channels and the right indirect channels can avoid price and brand erosion, control distribution costs, and enable hotels to maximize revenues by better managing their inventory. 

By partnering with an organization such as HHA, hoteliers marketing strategies are being supported in ways that help meet both revenue and occupancy goals as well as enhancing market position.

“Our goal for the new year is to become a more relevant source of reservations for our member hotels,” commented Shirley Talbert, director of marketing distribution for HHA. “This is an important initiative and critical to the success of our long range strategic plan.  We look to HeBS to provide valuable expertise as we increase online reservations.”

About HeBS
Hospitality eBusiness Strategies, Inc. (HeBS), based in New York City, is a leading Internet strategy consulting firm for the hospitality and travel verticals. HeBS specializes in helping hoteliers build their direct-to-consumer online distribution and eMarketing strategy. HeBS helps hoteliers regain control of their online brand and price integrity from the online discounters and lessen their dependence on the online wholesalers. The firm has integrated the latest research and developments in eCRM, eMarketing and eDistribution into a comprehensive set of Internet-based consulting products and services designed to help hotels increase occupancy rates, open new markets, attract more affluent customers and reduce costs by utilizing the Internet to its fullest potential.  The firm brings a unique perspective in the hospitality industry gained through working with over 200 hospitality companies: major brands, independent hotels, casinos, convention bureaus and hotel management companies nationwide and in Europe, Asia, Asia-Pacific, Canada and Latin America.

About HHA
Founded in 1989 to promote heritage tourism, National Trust Historic Hotels of America is an exclusive program of the National Trust for Historic Preservation. Historic Hotels of America has identified more than 200 hotels that have faithfully maintained their historic integrity, architecture and ambiance.  To be selected for this program, a hotel must be at least 50 years old, listed or eligible for the National Register of Historic Places or recognized locally as having historic significance.

Max Starkov / Jason Price
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400, New York, NY 10022
Phone 212-752-8159

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Hotelier’s 2004 Top Ten Internet Strategy Resolutions / Max Starkov & Jason Price / January
New Hospitality Intelligence Report Tracks User Satisfaction and Website Performance / January 2004
Hospitality eBusiness Strategies to Help Historic Hotels of America Enhance Internet Reservations / October 2003
Hospitality eBusiness Strategies to Expand Joie De Vivre Hospitality Online Presence / September 2003
Building a Destination Web Strategy in Hospitality / Max Starkov & Jason Price / September 2003
Lowest Price Guarantees in Hospitality; Age Old Wisdom to Beat the Intermediaries at Their Own Game! / Max Starkov / July 2003
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Hotelier’s 2003 Top Ten Internet Resolutions / Max Starkov and Jason Price / January 2003
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Brand Erosion or How Not to Market Your Hotel on the Web / Max Starkov / April 2002 
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