Travelers on Behalf of Luxury Hotels
|New York---November 15, 2004 - A new concept in luxury travel
marketing debuts today with the launch of WOWtraveler.net.
Conceived by leading travel authority and editor, Mary Gostelow,
this consumer advocate online magazine is designed to support the luxury
sector of the global hospitality industry by targeting sophisticated
luxury travelers worldwide. Constantly updated with news of the most exciting
and exceptional travel opportunities, the site provides links to
the supplier's own sites, allowing the traveler instant and direct access
to a hotel's web pages and reservations service. Most importantly, WOWtraveler.net
helps travelers find WOW experiences that are tailor-made for them.
WOWtraveler.net is the brainchild of Mary Gostelow, a leading authority on the best luxury hotels and travel experiences around the world. As a traveler on the road over 300 days a year, she knows the territory - from Addis Ababa to Vladivostok.
Emanuel Berger, managing director of the Grand Hotel Victoria-Jungfrau, Interlaken, and HOTELS magazine "Independent Hotelier of the Year 2003" welcomes WOW Traveler. "There is definitely a need for an authoritative consumer advocate global website that directs affluent travelers to hotels' own websites and booking engines," he notes. "This is a powerful tool that allows hoteliers to build strong customer relationships and lets potential travelers create their own highly personalized luxury experiences."
The innovative search-tool enables consumers to find properties via destination, brand or theme. A free monthly newsletter, WOWtraveler Confidential, features Mary's WOW Top 10 list of hotel experiences. It also introduces the current WOWinsider, a travel expert or celebrity sharing his or her "secret" vacation spot or travel tip.
Featured hotels and resorts as well as travel experiences and
cruise itineraries are exclusively chosen and personally known by Mary
Gostelow, and participation is by invitation only. Her intimate
content brings out the unique value proposition of each property
to help consumers find the perfect experience for themselves. The
selected properties have the opportunity to drive business, and thus
customer relationship marketing, directly to their own site.
They also have the ability to feature experience packages that may be
booked directly via their own websites or reservation centers.
The concept is guided by a distinguished advisory board, chaired by Jens Thraenhart, chairman of the Travel Internet Marketing Organization (TIMO) and HSMAI Hotel Internet Marketing Committee. (For a complete list of names, see below.) The role of the advisory board is to give professional input on the direction and strategy of this exciting project.
WOWtraveler.net released its preview site during ITB 2004 in Berlin,
and launched its fully functional hotel site in July of this year. In August
WOWtraveler.net was recognized by the Web Marketing Association with a
2004 Webaward for outstanding achievement in website development.
Additional travel experiences will go live when WOWtraveler.net is scheduled
to be announced officially to affluent consumers in early 2005.
ABOUT MARY GOSTELOW
|Also See:||Online Lodging Reviewer, TripAdvisor, Ranks Top Hotels Worldwide, Based on the Quantity and Quality of Information Found on the Web / February 2004|
|Hotel Executives Starting to Review Online Lodging Reviews; Comments Like God awful and Run away as fast as you can May or May Not Be Objective / February 2004|
|Consumer Hotel Reviews on the Web, Not So Easy to Find / June 2003|