with Installation of Industry Leading Internet
Booking Engine at New York’s Hotel 5A
|NEW YORK — November 2,
2004 — FastBooking is celebrating a major milestone with the 2,000th installation
of its industry leading Internet booking engine at New York’s Hotel 5A.
The company, headquartered in Paris with an office in New York, announced
the milestone this week.
Deckard selected FastBooking, in part, because
it gives his staff the ability to create and customize their own package,
promotion and last-minute offer pages.
Deckard also selected FastBooking because of its ability to provide reservation information in 26 different languages. When a traveler logs onto Hotel 5A’s website, the FastBooking system detects the language selected in that customer’s browser and provides all information needed for the booking process in that language. Confirmations and booking error messages are all presented in the booker’s own language.
“That is important to us because we do a fair amount of international business,” Deckard says. “Plus, we want to attract even more of this lucrative longer stay business.”
“People who feel comfortable working in their
own language are more likely to book a room,” Brill says. “No other company
offers the vastness of the language capabilities that FastBooking does.”
“When hotels rely too much on intermediaries, the intermediaries end up owning the branding and the customers,” Price says. “Industrywide, hotels give up an average of $50 per room booked to the intermediary. That is a lot of lost revenue potential. When using a tool like FastBooking, you are one step closer to building your own distribution channel and reinforcing your relationship with your customers.”
Richard Zwicky, C.E.O. of Victoria, B.C.-based Metamend Software & Design, Ltd., also says it is critical that hotel properties and hotel groups strive to acquire and book customers through their own websites. That will only happen, he says, if certain conditions are met.
“In any on-line shopping experience, the customer expects to complete the transaction seamlessly and easily without interacting with another human,” Zwicky says. “A hotel or hotel group that does not facilitate that is either losing clients or aggravating them.”
Deckard says he has been impressed by the user-friendliness of the FastBooking system.
“Our guests tell us that it is easier to use than our old system,” he says. “Our process of loading and updating the system is easy. It is all done on menu-driven screens. Anyone can sit down and figure out how to use the system.”
Deckard says he also has been impressed by the level of customer support that FastBooking provides.
“We’ve had excellent customer support,” he says. “I highly recommend FastBooking to any other hotel or group looking to change its booking engine.”
More growth anticipated
Brill says he is optimistic that FastBooking will continue its growth pace.
“We keep making our system better and customers continue to reward us with their loyalty,” he says. “As part of our 2,000 hotels, we also have 28 hotel chains that we power. We have managed to carve a significant niche in the global marketplace.”
FastBooking is a global leader in Internet hotel booking engines with closely integrated global distribution services. With 2,000 hotel clients spanning the globe and representing all property sizes and types, FastBooking caters to independent properties, multi-unit owner/operators, franchisees, franchisors, management companies, destination portals and on-line travel companies. For more information and a free demo, go to www.fastbooking.com, or call (212) 752-8500, option 2.
(212)-752-8500, option 2
|Also See:||FastBooking’s Unmatched Display Views Open Enormous Windows of Opportunities for Hotel Owner/operators and Guests Alike / March 2004|
|FastBooking’s Online Reservations Engine Gives Back to the Fitzpatrick Hotel Group Online Control of its Rooms’ Inventory / March 2004|
|FastBooking Hotels Looking Forward To Increasing Bookings In 2004 / January 2004|
|Merchant Model or Web Booking Engine? / Ed Brill / December 2003|
|Fastbooking Facilitates Friendly, One-Page Booking In 22 Languages / December 2003|
|FastBooking- Internet Booking Engine Giant Enhances Its Unique One Page Booking Screen and Facilitates Bookings In More Than 20 Languages / September 2003|
|Internet Hotel Booking Engine Giant Launches Americas Push / January 2003|