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 Magnolia Hotels Advancing Their Sales Efforts with
the Advanced Sales & Catering ASP Solution
from Daylight Software
Booth # 3185
Portsmouth NH (November 9, 2004) -- Magnolia Hotels has selected Daylight Software as its partner to provide the only Advanced Sales and Catering system in the marketplace to their growing portfolio of hotels.  Magnolia currently owns and operates three distinctive hotels in Dallas, Houston, and Denver.  Magnolia evaluated several top sales and catering technology vendors and their solutions.  Their analysis concluded that Daylight was the only company up to the challenge of taking their companies’ sales to the “next level”.  Magnolia continues to develop into a mid-sized hotel management company with plans to centralize its national sales efforts at their corporate headquarters in Denver. The Magnolia team chose Daylight enterprise as the perfect solution for their immediate needs as well as future goals. 

“We chose Daylight because the product is very configurable,” said Jeff Parker, Director of Technology/Chief Funologist of Magnolia and the reigning HFTP Certified Hospitality Technology Professional of the Year. “From an IT professional’s perspective, the fact that Daylight offers a true ASP model with full functionality was certainly a major contributor to the decision. As we continue to add hotels, the ASP approach means it's a simple matter of assigning log-ins, instead of bringing in a forklift full of new hardware. I can have people up and running on our system instantaneously.”

Parker and Corporate Director of Sales Mike Pratt both participated in the Daylight Corporate Standards training sessions at Daylight headquarters in Portsmouth, NH recently. “We loved the process,” said Parker. “Daylight helped us see which business processes we're doing right and what changes we need to make. Probably the biggest factor is that Daylight treats us as an important company, not a small fish in a big pond.” 

“We recognize that Magnolia Hotels is a growing organization, so we were able to make practical suggestions during the early phases of their configuration that will help them maximize their Daylight solution,” said Erik W. Dorr, Regional VP of Sales for Daylight Software. “The feedback they've given us is that we are the only software company who envisions how their system needs to work not only for today but also for the future.  As a result, there is wonderful synergy between our two companies that we are able to translate almost immediately into business processes that strategically position Magnolia for growth.  We had the benefit of having both their Director of IT and their Corporate Director of Sales and Marketing to provide answers in real time as we went through the Corporate Standards phase of the project.”

Daylight's Advanced Sales & Catering system will aid the three hotels currently booking meetings and function space as well as coordinating the significant amount of executive extended stay business they book. Daylight will interface directly with Magnolia’s RDP property management system providing true availability for all departments at each of the properties as well as at the corporate headquarters.

About Magnolia Hotels

The Magnolia is a new breed of urban hotel, repurposing historic downtown landmarks into upscale accommodations with a unique blend of spacious guest rooms, studios, and one or two-bedroom suites with full kitchens. Outside, each award-winning Magnolia is architecturally distinct; inside, think business casual, with enlightened amenities and stylish comfort that we call "easy elegance". High-speed Internet, ample meeting space, well-equipped fitness centers, and our often-lauded Magnolia Club, an extended family room offering complimentary breakfast and evening reception, bar, TV, library, and billiards; the only cookie-cutter you'll find here is our chef preparing your late night fresh-baked cookies and milk. From road warriors to senior executives, conventioneers to families, whether on a quick stop, weekend getaway, or extended stay, all can call Magnolia home.

The Magnolia Hotels brand is owned and managed by Denver-based Stevens Holtze Corporation. The privately held hotel development, management, and marketing company specializes in urban redevelopment, partnering with the public and private sector to restore and repurpose historic landmarks into profitable upscale hotels marketed under the Magnolia Hotels brand. Magnolia Hotels can be found in Dallas, Denver, and Houston. For more information visit www.magnoliahotels.com or call 1.888.915.1100.

About Daylight Software

A privately-held company headquartered in Portsmouth, NH with sales offices in New Hampshire and Arizona, Daylight (www.daylightsoftware.com) is the only global, customer-centric software company dedicated to providing Advanced Sales and Catering (ASC) solutions for the gaming and hospitality industry. Daylight’s solutions are CRM-enhanced, flexible and configurable for single or multi-property organizations, including casinos, hotels, resorts, conference centers, and restaurants. Daylight's open architecture enables seamless two-way integration with leading Property Management Systems and other hospitality applications.  Daylight Software has received the Microsoft Retail Application Development Award for exemplary customer solutions for two consecutive years.  Notable Daylight's customers include: MGM Mirage, Sonesta Hotels Resorts & Nile Cruises, Gaylord Hotels, Morgan Hotel Group, Accor North America, Melrose Hotel Company and Orient Express Hotels.


Jim Kenney 
Senior VP Sales & Marketing 
Daylight Software, Inc. 
(623) 434-7477 

Stephanie Seacord 
Leading Edge 
(603) 772-1835

Also See: Daylight Software Celebrates 10 Years of Growth in Lodging, Conference Center, Gaming and Restaurant Industries Exhibits Latest Products at International Hotel & Restaurant Show, Booth 3185 / November 2004
Daylight Software to Showcase Latest Advanced Sales & Catering Software at Hospitality Financial & Technology Professionals Annual Convention & Tradeshow / October 2004

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