Hotel Online  Special Report

Discount Hotels
London, Sydney, Rome, AmsterdamParis, Melbourne, Lisbon, Barcelona, Berlin, Hong Kong, New York, Auckland
Cendant Hotel Group Goes to the Web
to Disseminate Franchise Information
PARSIPPANY, N.J. (Nov. 16, 2004)  — Cendant Corporation’s Hotel Group today announced the launch of a newly redesigned Web site that provides timely, up-to-date franchising information on demand.

The site,, is designed to help developers learn about franchising Cendant’s Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Wingate Inn® and AmeriHost Inn® lodging brands.

For each brand, there is a “console page” featuring the brand history, customer profile, vision, marketing initiatives and property photos.  The page also describes Cendant Hotel Group support services and steps involved in developing a hotel. 

The site also offers information on international franchising, minority development incentives and Hotel Group initiatives including the new TripRewards loyalty program. 

Interested developers are invited to log on to the site and complete a questionnaire that will be forwarded to one of the Hotel Group’s seven regional franchise sales and development offices for follow-up.

Tom Bernardo, Hotel Group executive vice president of franchise sales and development, said the redesigned site “demonstrates our commitment to helping developers get the information they need, when they need it.”

“Our goal is to help prospective franchisees get off to a fast start,” he said.  “ gives developers the background they need to do just that.  The sooner they can access information on our portfolio of brands and services, the sooner they can realize the benefits of franchising.”

The site explains how Cendant’s size, resources and strategic industry relationships offer compelling reasons for hotel owners to affiliate with one of its eight brands, he said. “As the world’s largest lodging franchisor, Cendant can provide franchisees with tremendous marketing and purchasing muscle.”

With approximately 90,000 employees, New York City-based Cendant Corporation (NYSE:CD) is primarily a provider of travel and residential real estate services to businesses and consumers in more than 100 countries.  Cendant’s Hotel Group, based in Parsippany, N.J., is the world’s largest lodging franchisor with 6,331 hotels representing 507,603 rooms on five continents under the Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Wingate Inn® and AmeriHost Inn® brands.  Cendant’s franchised hotels sell nearly one out of every five economy and midpriced room-nights in the United States, and Cendant franchises 10.4 percent of the entire U.S. hotel room supply, according to Smith Travel Research and Cendant financial data.  All hotels are individually owned and operated under franchise agreements with Cendant subsidiaries.


Cendant Corporation
Evy Apostolatos
Senior Manager, Trade Media Relations
(973) 496-0750
Also See: Cendant's Nine Lodging Brands Will be Organized Under the Leadership of Joe Kane and Bob Weller / November 2001
Super 8 is the World's Largest Budget Motel Chain; It Started 30 Years Ago with Two Guys In an Aberdeen, South Dakota Coffee Shop / November 2004

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.