Hotel Online  Special Report

 Hawthorn Suites Implements ‘Any Rate’
Competitive Rate Shopping Program


ATLANTA (Nov. 11, 2004) – Hawthorn Suites, the extended stay all-suites chain, is now providing franchisees with ‘Any Rate,’ the powerful online management tool that delivers customized competitive rate shopping rates and tools.  

“Managing rates and inventory through so many different booking channels can be overwhelming and time consuming,” said Steve Hymans, senior vice president of operations for Hawthorn Suites.  “Any Rate enables our franchisees to proactively manage their rate strategies and inventory, and to create new opportunities for adding incremental room nights, especially for extended stay.” 

The Any Rate program brings a sophisticated, yet user-friendly set of pricing tools to Hawthorn Suites franchisees, and identifies pricing strategies of the competition in various booking sources.  Users receive an electronic report with the best available rates based on length of stay tiers for a Hawthorn property and its local competitors, searching brand and major travel sites.  

“Any Rate is proud to enter into an alliance with Hawthorn Suites,” said John Romeo, president and CEO of Any Rate, “and to make our competitive rate shopping reports and tools available to help franchisees better understand and manage their pricing and availability in the various distribution channels."

Hawthorn Suites hotels are upscale properties with such value-added comforts as daily complimentary hot breakfast buffet and social hours, exercise and meeting facilities, 24-hour front desk service, guest laundry and valet service, swimming pool and spa, and convenience store.  Spacious studio, one- and two-bedroom suites are equipped with full- or wet-bar kitchens, work desks with ergonomic chairs, personal voice mail and voice mail, with most locations offering free wireless high speed Internet access and extended cable TV with movie channel or VCP.  Guests can now earn points or miles in the Hyatt Gold Passport® frequency program with each eligible stay.  There are currently 111 Hawthorn hotels open or under construction.  For information, visit or call 1-800-527-1133.  

US Franchise Systems, Inc. is headquartered in Atlanta, Ga.  In November 2000, business interests of the Pritzker family of Chicago, Ill., which also own other hospitality businesses and assets, including Hyatt Hotels, as well as numerous manufacturing, health-care, natural resources and other businesses and assets, recognized USFS' potential and acquired the company.  All Hawthorn properties are independently owned and operated.

Any Rate Software, Inc. is a joint venture of leading hotel revenue management consultants and website technology experts resulting in the hotel industry’s most flexible, accurate, yet affordable competitive rate shopping tools.  Reports and tools include the Any Rate report, the Lowest Internet Rate Guarantee Report, customizable Rate Exception Reports, and a true real-time search tool known as Any Rate Flash. For additional information, visit


John Romeo   
    Any Rate Software, Inc.  

Barbara Wiener-Fischhof 
US Franchise Systems, Inc.

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