Hotel Online  Special Report

Softscribe Inc. Partners with PRWeb
Boosts Technology Client Sales to US Government, 
Hotel Markets via Blogs, RSS Newsfeed


ATLANTA, December 14, 2004 – Softscribe Inc., a sales-oriented public relations firm for technology companies targeting the US government and hotel markets, today announced it has signed an agreement to become a Certified Partner with PRWeb. Terms of the agreement allow Softscribe to distribute content via PRWeb’s RSS newsfeed to over 100,000 opt-in bloggers, journalists, analysts, influencers and news sites too numerous to mention. PRWeb is a leading online press release newswire. A blog is a website with periodic posts on a common topic; RSS, which stands for Rich Site Summary or the blogger friendly version Really Simple Syndication, is a way of publishing short summaries of content to which people may subscribe. 
"PRWeb’s blog/RSS newsfeed combination drives more business to our clients’ sales teams and turbocharges their investment in PR," said Michael Squires, president of Softscribe Inc. The company initiated its PRWeb program for two clients, one each from the US government and hotel markets.

RSS – Wire Distribution Spurs 275% Increase of Metis EA White Paper Downloads

"Softscribe posted a news release for us on PRWeb and a major wire service on a Friday; embedded in the release were live links to our white paper on enterprise architecture. This contributed to a 275% daily increase in downloads of the white paper over the weekend, an unprecedented event," said Bill Wright, president and CEO of Computas, 

Michael Squires
President, Softscribe Inc.
NA. Computas provides innovative knowledge management solutions for large industrial enterprises, government agencies and international organizations through its Metis® Enterprise visual modeling toolset and FrameSolutionstm

Vantis Website Visits Spike 300% 

"Nine months of work culminated in the launch and rebranding of our company in October 2004. The day Softscribe distributed the press release on PRWeb’s RSS distribution channel, visits on our new website doubled; the day after, visits spiked 300%," said Kelly Blake, president of Calgary-based Vantis International Corporation. Vantis is the largest provider of marketing and revenue generation services for independent hotels, car rental companies and airlines. The newly rebranded and renamed company unites the people, services and more than 25 years experience of VIP International and Lexington Services.

Blogs Launch News

Squires noted the use of blogs is reshaping the influence public relations has on a company’s sales. He recommends organizations cautiously consider blogs for standalone product reviews, to promote an aggressive analyst relations program, and for launching new products or major company news. "A dedicated blog launched in parallel with a news announcement can create a personal, conversational, subjective sounding board for shaping opinion," said Squires.

About PRWeb

PRWeb is a leading online newswire catering to small and medium sized companies; it delivers content via an RSS newsfeed to over 100,000 opt-in journalists, analysts, influencers and numerous news sites. PRWeb currently distributes news releases in English, Spanish (AmbosMedios), French (Canadian) and Chinese (WunZhang). 

About Softscribe Inc.

Founded in 1999, Softscribe Inc. is a leader in sales-focused communication. Softscribe enables technology companies targeting the US government and hotel industries to sell their products and solidify their brands. The company does this through a blend of traditional one-to-one-marketing public relations and imaginative Search Engine Marketing with an emphasis on relationships, writing, and a focus on the emerging Chinese market. Softscribe is honored to be chosen by these respected companies: Aptech Computer Systems, Inc.; Computas; Gold Key Solutions; LodgeNet Entertainment Corporation; NORTHWIND; ScheduleMe and Vantis International Corporation. For more information please visit

Julie Keyser-Squires
Softscribe Inc.
Also See: Hotel Undergrads Study Real Life From Industry Experts; San Francisco State Instructor, John Love, Predicts Handheld Technology Will Make Sweeping Changes / Feb 2002
Softscribe Inc. Targets New Entrants Into the Hospitality Industry / Nov 2000

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