in Cairns, Australia Completes Rebranding
|6 December 2004 - The Shangri-La Hotel, The
Marina, Cairns celebrated a major milestone with its official rebranding
launch on Friday, 26 November 2004. Special guests, including the
Mayor of Cairns and Senior Management from Shangri-la Hotels & Resorts,
enjoyed a night of spectacular celebrations. Based on Shangri-La’s
corporate advertising promotion “Between Heaven and Earth”, an evening
of mystical enchantment captivated guests. Formal proceedings began with
a traditional welcome to tribal land, culminating in a stunning fireworks
display and lighting of the Shangri-La sign.
This auspicious occasion marks a new chapter in luxury accommodation that is now available in Cairns. With $35 million in renovations near completion, stylish new facilities such as our contemporary lobby, Horizon Club Room and Horizon Club Lounge has raised the bar in accommodation excellence and is sure to impress the most discerning traveller.
Located in the new heart of Cairns, the hotel adjoins the fully refurbished
Pier Shopping Complex with open-air restaurants overlooking a new waterfront
boardwalk, a 400 square-metre swimming lagoon and a world-class marina.
The Shangri-La Hotel, The Marina, Cairns
(formerly the Radisson Plaza Hotel)
“We are overwhelmed by the incredible response to our launch and how well the Cairns community has supported and embraced the Shangri-La brand, Mr Ed Brea, General Manager said. We are extremely proud of our magnificent new facilities and look forward to bringing Shangri-La’s unique hospitality with traditional Asian values to Cairns”, Mr Brea concluded.
Hong Kong-based Shangri-La Hotels and Resorts currently manages 44 hotels under the Shangri-La and Traders Hotels brands, in Australia, mainland China, Fiji, Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, Taiwan and the United Arab Emirates with a rooms inventory of over 21,000. In addition, the group has over 20 projects under development in Canada, mainland China, India, Malaysia, Maldives, Oman, Qatar and Thailand.
|Also See:||Shangri-La Hotels and Resorts Now Managing the Rebranded Shangri-La Hotel, The Marina, Cairns, Formerly the Radisson Plaza at the Pier / Aug 2004|
|Huntercorp Pacific, a private investment group based in Sydney, Acquires The Pier Marketplace and Radisson Hotel in Cairns for $65 million / Jan 2003|
|Following a Renovation of A$25 million, the Radisson Plaza Hotel at the Pier, Cairns Will be Re-positioned and Re-branded as the Shangri-La Hotel / December 2003|