Hotel Online  Special Report

 SECURE-RES Clients Experience Double-Digit
Year-Over-Year Internet Revenue Growth
SECURE-RES Clients Achieve 45% Internet
Revenue Growth in 2004 v. 2003

JACKSONVILLE, FL - December 15, 2004 - SECURE-RES announced today that its clients realized a 45% increase in consumer direct online revenue for 2004 as compared to 2003.  This represents $116,000,000 in reservations captured in the SECURE-RES booking engine now embedded in over 1,000 property and management company websites.

"We're ecstatic over our clients' success," said Joe Hyman, SECURE-RES president.  "This achievement confirms our decision to offer Internet marketing services along with reservations.  Recognizing the trend of consumers searching the Internet to book hotels direct, we gave significant attention to providing services necessary to win top positioning in the major search engines.  We are creating customer loyalty to property and management company websites.  Our marketing programs help hoteliers capture increased ADR while reducing their acquisition costs."

SECURE-RES attributes their clients' success in 2004 to integrating online marketing strategy:

  • Consumer adoption of the Internet and desire to create their own experience is pushing hoteliers to provide custom packaging.
  • SECURE-RES provides dynamic packaging, group attendee bookings and password-protected corporate negotiated and discount rate management. Providing these rates by customer segment helps hoteliers build loyalty to their websites.
  • Merchandising appropriately through each of the varying sales channels and meeting consumers' preferences yields higher revenue with increased profits.  When comparing bookings between a third-party and their own direct website, hoteliers can capture 100% of the retail rate.
  • SECURE-RES provided aggressive online marketing which includes disciplined search engine optimization, targeted pay-per-click advertising campaigns, consistent email marketing as well as strategic link relationships to increase website traffic.
Hyman continued "It is important for hoteliers to recognize that there may be an equal number of voice reservations to their online bookings as a direct result of their Internet marketing.  As hoteliers are shifting dollars meant for traditional advertising, we are developing programs and software to ensure our clients get the highest return on investment (ROI).".
SECURE-RES provides Internet Marketing and Reservation Services to hoteliers and property managers.  These include custom online reservation systems, website design and development, and Internet marketing services such as search engine optimization, pay-per-click campaign management and email marketing. SECURE-RES has been in business since 1998 and the headquarters is located at 4237 Salisbury Road, Suite 205 in Jacksonville, Florida 32216.  904-389-1130

Suzanne Lee
Marketing Manager
(904)389-1130 x149

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