December 7, 2004 - Across
the landscape of America�s historic hotels, the signature turret of the
Hotel del Coronado stands tall. For more than a century, The Del has hosted
presidents, foreign dignitaries and Hollywood�s elite including Marilyn
Monroe, Clark Gable and Frank Sinatra.
In
recognition of its romantic history and world-class beauty, the Hotel del
Coronado was designated a National Historic Landmark in 1977. But the hotel�s
management realized that nostalgic charm could only go so far when competing
for today�s guests. �Operating an historic hotel is exciting; but it�s
not without challenges, particularly when you�re dealing with a 116-year
old infrastructure,� says Todd Shallan, Vice President and Managing Director.
Shallan explains that until this past August, The Del had a tape-based
movie system and no high-speed Internet access (HSIA) in its guest rooms.
�We realized the importance of this technology for our corporate groups,
which make up about 40 percent of our business.�
After evaluating in-room entertainment and HSIA
providers, Hotel del Coronado chose LodgeNet Entertainment Corporation
to provide them with a digital interactive TV system along with wired and
wireless HSIA throughout the property. �We wanted an industry leader that
could deliver innovative guest services using the latest technology,�
explains Shallan.
Flexible HSIA Solution Overcomes Architectural
Barriers
The HSIA installation presented a unique challenge
in that the original section of The Del is built with redwood, while a
newer tower is reinforced concrete. �Wireless works fine with wood framing,
but not so well with concrete,� explains Shallan. �LodgeNet installed wireless
HSIA where the wood framing would accommodate it, and complemented that
in the tower rooms with wired connections through the existing phone lines.
So now The Del has an elegant, creative solution that meets the needs of
every HSIA user, no matter where they are in the structure.�
Single-Source Approach Delivers Initial And
Everyday Operational Benefits
The Hotel del Coronado reaped the benefits of
a single-source provider from the beginning. �LodgeNet installed the interactive
TV and HSIA systems at the same time, without compromising the historic
integrity of the property or inconveniencing the guests,� says Shallan,
who noted that the 688-room property was running at 92 percent occupancy
during the installation. �We really appreciated having a single point of
contact during the installation, and now we get preventive maintenance
in one visit. We�ve also been able to streamline our accounting and guest
service since we can administer both systems through the same terminal.�
Guest Room Technology Good For The Bottom Line
LodgeNet�s interactive TV and HSIA solutions have
paid off for the Hotel del Coronado. �Our take rate for guest room HSIA
is above 20 percent � higher than the national average � and speeds are
excellent, even with high usage. On the TV side, our in-room revenues jumped
22 percent per occupied room during our first month with the LodgeNet system.�
Shallan adds that the Nintendo GameCubeTM video games have also been well
received at a property that draws up to 60 percent of its guests from the
leisure market.
Shallan is excited about the SIGNETURE TVSM initiative
LodgeNet is also in the process of providing. �Once we�ve established a
distinctive presence for The Del on the guest room TV, we can carry that
over to the guest�s laptop � so both touch-points will reflect the hotel�s
identity and provide a more integrated user experience.�
Partnership of Strengths = Wins All Around
�We were pleased with the work LodgeNet did at
The Del and with their support throughout the project,� says Shallan. �LodgeNet
put a great team of technicians on site and had the TV and HSIA systems
fully operational two months after we signed the agreement. They even set
up a link between our PBX and their 24-hour helpline, so our guests could
receive technical assistance.�
By entrusting the TV and HSIA needs of the Hotel
del Coronado to one proven provider, the hotel is offering its guests the
best of the past and the present.
About The Hotel del Coronado
Rising from water's edge on the quaint Island
of Coronado in San Diego, the Hotel del Coronado is considered one of America's
most beautiful resorts. A classic historic hotel, The Del was built
in 1888 and designated a National Historic Landmark in 1977. Today, The
Del offers travelers every contemporary convenience in an enchanting Victorian
atmosphere. It is a combination that moved USA Today to call The Del "one
of the top ten resorts in the world." For those seeking a romantic
getaway, The Del offers a quintessential Southern California resort experience.
It's also the perfect family friendly vacation destination, offering abundant
recreation options as well as seasonal teen and children's programs.
About LodgeNet
LodgeNet
Entertainment Corporation is one of the world�s largest providers of interactive
television systems and broadband services to hotels, including resort and
casino hotels, throughout the United States and Canada as well as select
international markets. These services include on-demand movies, music and
music videos, Nintendo® video games, Internet on television, and other
interactive television services, as well as high-speed Internet access,
all designed to serve the needs of the lodging industry and the traveling
public. LodgeNet provides service to more than one million rooms, including
985,000 interactive guest pay rooms, in more than 5,900 hotel properties
worldwide. LodgeNet estimates that during 2003 more than 260 million travelers
had access to LodgeNet�s interactive television systems. LodgeNet is listed
on NASDAQ and trades under the symbol LNET. |