Hotel Online  Special Report

  Langham Hotels International Rebranding Sheraton Hotels
in Australia and New Zealand, The Langham Hotel,
Melbourne and Langham Hotel, Auckland


Hong Kong, Auckland and Melbourne - 7 December 2004 ----- Australia and New Zealand's first Langham Hotels will open their doors on 1 January 2005 as members of the world's most prestigious hotel collection, The Leading Hotels of the World. 

Continuing a tradition of gracious hospitality established by the Langham Hotel, London one hundred and forty years ago, the new Langham Hotels in Melbourne and Auckland will continue the Langham legend by offering elegance and innovation, attentive and friendly service. 

The highly selective The Leading Hotels of the World accreditation is a recognition of the fine service and luxury surroundings offered to guests of Sheraton Towers Southgate (to be rebranded the Langham Hotel, Melbourne on 1 January 2005) and the Sheraton Auckland Hotel & Towers (to be rebranded the Langham Hotel, Auckland), from 1 January 2005.

"Being part of the The Leading Hotels of the World is a "seal of approval" representing to world travellers that these hotels are the very best in the markets they operate.  Moreover, it is a guarantee that the hotels offer the highest standards of services and facilities in which to develop memorable experiences," said Brett Butcher, Senior Vice President - Sales and Marketing, Langham Hotels International, announcing the alliance.

The Leading Hotels of the World represents 420 hotels in 83 countries. It is supported by a network of regional sales and marketing offices in key cities, a global reservation system and strategic marketing alliances with other deluxe travel brands and offers a refined base of discerning consumers.  To become its 

Langham Hotel, Melbourne
(formerly Sheraton Towers Southgate)
One Southgate Avenue, Southbank
Melbourne, Victoria 3006, Australia

Langham Hotel, Auckland
(formerly Sheraton Auckland Hotel & Towers)
83 Symonds Street
Auckland 1, New Zealand
member, a hotel must meet exacting standards of excellence in all areas, and must undergo a rigorous inspection process. 

The Langham Hotel, Melbourne (1 January 2005) offers iconic city views from its setting on the Southbank Promenade.  Overlooking the tranquil Yarra River across to the drama of Federation Square, it is in the heart of the City's leading al fresco café, restaurants and shopping precinct.  The National Gallery of Victoria, the Performing Arts Centre and the Casino are on its doorstep.  In 2003, The Hotel was ranked in the top 10 of "The World's Best Hotels" by the prestigious US travel magazine, Travel & Leisure.

The Langham Hotel, Auckland (1 January 2005) is situated in the vibrant heart of New Zealand's largest city. The Hotel is within walking distance of the spectacular waterfront. The beautiful Auckland City Domain, an extensive oasis of parks and gardens and the Auckland museum are nestled nearby.   The Auckland Hotel has been a three-time winner of New Zealand's "Best Hotel in Tourism Awards", accorded by the New Zealand Tourism Industry Association in 1998, 2000 and 2001.

"We are thrilled to have the partnership with "The Leading Hotels of the World" as we rebrand these very fine properties to Langham, one of the world's most vibrant and fastest growing luxury Hotel companies soon to be operating on four continents" said Butcher. 

Langham Hotels International is a dynamic, modern hospitality ownership and management company which operates a number of luxury hotels and furnished apartment properties in prime locations within Hong Kong and overseas.

Its parent company is the publicly listed Great Eagle Holdings Limited (HKSE: 41), which was founded in 1963 and was listed on the Hong Kong Stock Exchange in 1972. 

The Great Eagle Group is one of Hong Kong's leading property and hotel companies.  Headquartered in Hong Kong, the Group develops, invests in and manages high quality office, retail, residential and hotel properties in Hong Kong, North America and Europe.  Its core commercial properties comprise 1.6 million square feet of Grade-A office space in the prime commercial districts of Hong Kong.  It is also developing a 1.8 million square feet office, retail and hotel complex in the prime shopping district of Mongkok, Kowloon.  The Group's extensive international hotel portfolio currently comprises seven luxury properties in six gateway cities with over 4,000 rooms.

Hotel properties owned, managed and operated by Langham Hotels International include its London flagship, the 429-room Langham Hotel, London, the 325-room Langham Hotel, Boston, the 488-room Langham Hotel, Hong Kong, the all new 665-room five-star Langham Place Hotel, Mongkok, Hong Kong (opened in July 2004), the 387-room Langham Hotel, Melbourne in Australia, the 410-room Langham Hotel, Auckland in New Zealand, the 1,590-room Four Diamond rated Delta Chelsea Hotel, Toronto in Canada, and the 468-room superior Eaton Hotel Hong Kong.

 Rebecca Hui
Corporate Communications Manager
Langham Hotels International
c/o Level 3, Langham Place Hotel, Mongkok, Hong Kong
555 Shanghai Street
Mongkok, Kowloon
Hong Kong
T (852) 3552 3610   F (852) 3552 3009
[email protected]
Also See: Great Eagle Holdings Limited Will Assume Management and Rebrand as Langham the Sheraton Towers Southgate in Melbourne, Australia and Sheraton Auckland Hotel & Towers in Auckland / March 2004
Kevin Murphy, Brett Butcher and Nigel Roberts Appointed to SVP Positions with Langham Hotels International / June 2004
Unparalleled Technology Deployment Taking Place at the 665-room Langham Place Hotel Hong Kong / April 2004

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