Hotel Online  Special Report

InnLink Chosen by Select Franchising, Inc.
for Reservation Services
Hendersonville, TN and Fargo, ND – December 20, 2004 - InnLink announces the signing of Select Franchising, Inc. for electronic reservation services. Select Inn, corporately located in Fargo, ND, underwent an ownership change a year ago. The franchise owners have a new vision for their hotel chain. That vision involves encouraging guests to book rooms online at ( InnLink’s branded booking engine, iLINK, along with electronic connectivity to travel agents and travel websites, eLINK, is helping to make that vision a reality. 

“Online booking of motel reservations by the general public on the internet is becoming more popular, InnLink simplifies the procedure,” says Select Inn President Nick Klaers.

“InnLink is a leader in providing electronic distribution services needed by our hotels to maximize their exposure in the electronic marketplace.  InnLink provides our franchisees independent control to strategically compete in their markets.  The positive feedback from guests and franchisees confirms InnLink is the right partner for Select Inns”, says co-owner Marie Casper.

InnLink President Michael Young says, “We’re proud to partner with Select Inn, a highly-successful hotel chain with a dedication for accommodating guests before and after they check in. Our goal at InnLink is to provide Select Inn with both reservations and satisfied guests.”

InnLink, based in Hendersonville, TN, provides an array of reservation, marketing, and revenue generation programs to hotels and hotel companies.  Select Inn has chosen eLINK, InnLink’s electronic reservation services which provide connectivity to travel agents and travel websites as well as iLINK, InnLink’s booking engine for the internet. In addition, RESmatrix, InnLink’s graphical, Internet-based inventory, rate, revenue, and data management tool provides Select Inn management and franchisees with unparalleled access to chain and property reports, data integration, and reservation management tools. 

About Select Inn:
Select Franchising, Inc., Fargo, ND, recently purchased the Select Inn franchising rights from former owners Select I.A., Excelsior, MN.  Select Inns ( is a growing regional chain of economy hotels located throughout North Dakota, Minnesota, and Wisconsin.  Promoting “Great Rooms, Great Rates, Great Service” through the Select Inn reservation line (800-641-1000), Select Traveler frequent stay guest program, and electronic reservation channels is core to the marketing success of the chain. For franchise development information, contact Select Inn President Nick Klaers at 701-371-3066 or

About InnLink:
Founded in 1991, InnLink ( specializes in the processing of reservations for hotels and hotel companies including comprehensive private-label voice reservations, vLINK, seamless GDS connectivity and a variety of Internet products, eLINK, and a private label Booking Engine, iLINK. InnLink maximizes channel-managed, reservation revenue streams for over 1000 hotels, resorts, inns, and extended-stay properties.  Central to InnLink’s service is a dedication to excellence and to superior customer service.  InnLink is a wholly owned subsidiary of ShoLodge, Inc. (NASDAQ:  LODG) of Hendersonville, Tennessee. For more information, contact Mike Otten, Director of Sales and Marketing, at 770.431.6828 or


InnLink, L.L.C.
Mike Otten
Director- Sales/Marketing
PH:    770.431.6828
FX:  801.409.8939

Also See Lees Inns chooses InnLink for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / November 2003
Safar Hotels, Inc. Selects InnLink to Provide Complete Reservation Services for New Hotel Brand and Membership Organization / November 2003
Moonstone Hotels Increases Reservations Through InnLink / August 2003
The AmericInn® Lodging System Completes Chainwide Conversion to New Central Reservation System / July 2003
InnLink Acquires; Enters Online Web and Retail Travel Businesses / May 2003
InnLink and Launch GDS and Online Internet Reservation Services to the Bed and Breakfast Industry / April 2003
AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 

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