Hotel Online  Special Report

Electrobug Appoints Bruce W. Mainzer
to Head New North American Office
Electrobug Expands Rate Intelligence Services
for U.S. and Canadian Hotels


Chicago  (Dec. 2, 2004) - Electrobug Technologies Ltd, a leading provider of rate shopping intelligence services, announced today that Bruce W. Mainzer will lead Electrobug’s product sales and development in North America.

Electrobug is widely known for its suite of online data retrieval tools for price tracking, currently in use at a number of retailers, airlines, hotels, and travel agents throughout Europe. The new North American office will expand Electrobug’s presence in the U.S. and Canadian markets. Mainzer will focus his talents on continuing Electrobug’s commitment to innovative products for pricing intelligence and revenue optimization. 

"We are proud to have a leading expert in travel industry revenue management join us," said Mark Heynen, co-founder and Managing Director of London, England-based Electrobug Technologies. "Bruce brings with him a wealth of knowledge in the hotel electronic distribution industry and has been an innovator in web e-commerce.  Electrobug already has a considerable customer base in the US and Canada, so this office is essential to serve our North American hotel clients with the highest levels of service and to expand the reach of our technologically advanced rate intelligence tools.”

Mainzer was previously Senior Vice President of Marketing with TravelCLICK.  Prior to that, Mainzer was Vice President of Marketing for Hyatt Hotels Corporation, and Senior Vice President of Marketing and Sales for Vail Resorts. At Norwegian Cruise Line in 1994 -1996, Mainzer introduced the cruise industry’s first revenue management system and brand Web site.  Mainzer began his travel industry career with United Airlines where, as the airline’s director of revenue management, he developed the airline industry’s first fully automated revenue management system and the airline industry’s first origin and destination inventory control system.  Mainzer currently serves on the editorial board of the Journal of Revenue and Pricing Management, and was recently named to the Property Distribution Solution Workgroup of the Hotel Technology Next Generation industry organization.

"I have kept close tabs on Electrobug and I have been extremely impressed with their technical expertise, product offerings, and their considerable talents in setting new standards for customer service and automation for the lodging industry," said Mainzer. "I am delighted to join Electrobug and I am looking forward to introducing these innovative products to the North American hospitality community.”

Electrobug recently rolled out its innovative Rate Change product, enabling hotels to change rates and allocations on multiple extranets through one interface. By integrating Rate Change with its Rate Check product, Electrobug is offering hotels "One Click Rate Parity", enabling the rebalancing of third party channel rates against the brand web site or GDS with the click of one button. The new Rate Parity Control product enables hotel brands and chains to streamline workflow of unifying individual property rates with corporate pricing and distribution policies.

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Electrobug Technologies (, based in London, England, was initially conceived on the notion that the "Internet is the database." The company has been active for four years, and has developed a suite of online data retrieval tools for price tracking, currently in use at a number of retailers, airlines, hotels, and travel agents throughout Europe. These tools automatically retrieve prices from various web sites, normalize the data sets, and report the results to a set of customised Excel and HTML reports to be used in channel management and competitor price checks. The company is active in air, hotels, car rentals, and the retail area, counting companies such as Expedia,,, Sainsburys, and Tesco as clients. 


Electrobug, Inc.
230 Ridge Road
Highland Park, IL  60035
(866)978-4881 toll-free in U.S.
(847)579-1883 Fax

Also See: Electrobug Launches Rate Change & Rate Parity Control, Offering Hotels One-Click Rate Parity / November 2004

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