Hotel Online  Special Report

 Carlson Hotels Worldwide Expands Relationship with
the Yavapai Nation in Arizona with New Franchise
Agreement for the Radisson Poco Diablo Resort
in Sedona, Arizona


Yavapai Nation Also Developing Radisson Resort in Fort McDowell, Ariz.

MINNEAPOLIS, Minn. (Sept. 20, 2004) - Carlson Hotels Worldwide today announced that it is expanding its already strong business relationship with the Fort McDowell Yavapai Nation in Arizona.  The expanded relationship stems from a new franchise agreement following the tribal nation's acquisition of the existing Radisson Poco Diablo Resort in Sedona, Ariz.  Earlier this year, Carlson Hotels Worldwide signed a franchise agreement with the same group for their new-build 250-room Radisson resort in Fort McDowell, Ariz.  That resort will be located next to the Fort McDowell Casino, about 25 miles northeast of Phoenix.  It is scheduled to open in late 2005. 

"We are delighted to further our relationship with the Yavapai Nation, and to maintain the Radisson brand on the Sedona resort property," said Sam Winterbottom, executive vice president of development for Carlson Hotels Worldwide, parent organization for Radisson Hotels & Resorts.  "We value their commitment with our hotel group, their strong business acumen, and share an entrepreneurial spirit that is central to both of our organizations' mission, vision and values.  With the help of our support services and resources, we're confident the Radisson Poco Diablo Resort will continue to be successful under their leadership.  We 
Radisson Poco Diablo Resort
1752 S. Hwy 179
Sedona, Arizona
look forward to enjoying a mutually beneficial relationship with the Yavapai Nation for many years to come," Winterbottom added.

"Hotel development projects are part of a strategy to diversify our tribe's economic development beyond traditional ventures, such as gaming," said Tribal Council President Raphael Bear.  "For many years, we've expanded our business portfolio to include such industries as farming, adventure travel and construction materials manufacturing.  As we develop our interests in the hotel industry, we're confident that we've found a trusted partner in Carlson Hotels Worldwide and Radisson."

About the Radisson Poco Diablo Resort

The 137-room Radisson Poco Diablo Resort, a recipient of the prestigious 2003 Radisson President's Award, offers a special combination of upscale features and amenities that cater to both business and leisure travelers.  Located only one mile from the heart of Sedona and 90 miles from downtown Phoenix, the resort is a green oasis surrounded by the region's famous red rock high desert landscape.  On the banks of Oak Creek, a property's beautiful nine-hole golf course completes the resort's serene retreat atmosphere. 

Guestroom options include the Poco Casita, the resort's most luxurious room, featuring Southwest décor, with lodge-style furnishings and vaulted ceilings.  Each Poco Casita room has a private patio with red rock views, a gas fireplace and jetted bathtub. Special resort amenities and services available to guests include lighted tennis courts, certified massage therapists, a knowledgeable and courteous concierge, a heated pool and two Jacuzzis, and full-service fitness center.

Meeting space totaling 8,500 square feet provides ample space to create the perfect business meeting, wedding, or social gathering for up to 300 participants.  Each meeting room is well equipped with portable, sound resistant walls, individual climate controls, multiple electrical and microphone outlets. 

Radisson's Rich History of Diversity in Franchising

Diversity in its franchise community is not a new concept for Carlson Hotels, or its Radisson brand.  The company first joined forces with a Chippewa Nation in northeastern Minnesota to open a Radisson hotel nearly 30 years ago.  In another long-standing relationship, the 409-room Radisson Hotel & Conference Center Green Bay (Wisconsin) has been part of the Radisson brand since 1988.  The hotel, located next to the Oneida Bingo and Casino, is owned and operated by the Oneida Nation of Wisconsin. 

"Reaching out to minority communities in our development strategy insures that our business will reflect the society in which we live and operate," said Carmen Baker, vice president of diversity for Carlson Hotels Worldwide.  "Carlson has historically been committed to partnering with local businesses no matter where in the world we are looking to expand.  The buying power of diverse markets is dramatic, whether they are cultural or geographical.  Reaching out to new and diverse partners simply makes good business sense and expands opportunities for individuals around the globe or around the block," Baker added.

Baker went on to say that Carlson Hotels Worldwide is committed to minority ownership of hotels and is currently exploring ways to increase business with the African American hotel franchise community.  The company is currently offering lucrative incentives to African American hotel owners from the company's full-service brands, Radisson Hotels & Resorts and Park Plaza Hotels & Resorts.  Carlson is also engaged in the annual National Association of Black Hotel Owners, Operators and Developers Summit. 

The company is also a founding sponsor of the Asian American Hotel Owners Association (AAHOA), which represents over 8,000 hotel owners who own approximately 18,000 hotels throughout the U.S.  More than 30 percent of Carlson's franchisees in its select-service brands (Country Inns & Suites and Park Inn) are AAHOA members. 

Minneapolis-based Carlson Hotels Worldwide includes five hotel brands, totaling 900 hotels in 68 countries.  Hotel brands include: Regent International Hotels, one of the most respected brands in the luxury segment of the lodging industry; Radisson Hotels & Resorts®, one of the world's leading upscale hotel companies with more than 436 locations in 61 countries; Park Plaza® Hotels & Resorts, positioned in the mid-scale segment of the full-service hotel category, has 35 hotels globally and is known for its great value and customer-focused service culture; Country Inns & Suites By Carlson®, one of the fastest growing, mid-tier lodging chains with over 333 locations offering excellent value with upgraded services and amenities; and Park Inn®, with 77 hotels worldwide, is a unique emerging hotel brand offering a relaxed environment in the economy category and is poised for aggressive global growth.  

Kristi Arndt
Corporate Public Relations
Carlson Hotels Worldwide
Tel: 763-212-5626

Also See: TriStar Hotel Management Co. Will Manage a 247-room Resort and Conference Center Being Built Adjacent to We-Ko-Pa Golf Club and the Fort McDowell Casino / March 2004
Samuel Winterbottom Named EVP of Development for Carlson Hotels Worldwide / Nov 2002

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