Hotel Online  Special Report

Magnolia Hotels Choose Synxis for
New Chain Code (MG) Launch
MCLEAN, VA, September 30 – SynXis announced today that the award-winning Magnolia Hotels has selected the SynXis reservation services and technology to manage their distribution to the GDSs, the internet and their own hotel and chain website (  For the first time, all three properties will be consolidated onto one chain code (MG), which played an important factor in their partner selection process.  SynXis has many years of experience in successfully managing private label chain codes and currently manages over a dozen.  In addition to the proven channel management tools, Magnolia Hotels will benefit from the newly released SynXis Dashboard, which provides hotels with extensive revenue management tools and includes competitive rate shopping and extranet management capabilities.

Leigh Hitz, president of Magnolia Hotels offered their primary objectives in selecting a CRS partner.  "First, we wanted the best available technology for multi-channel marketing and distribution, an integrated system that minimized the burden of effectively managing so many channels.   Second, we wanted a partner that would enhance the Magnolia brand.  Our creative design, comfortable style, room flexibility, and overall value are unique in the industry.  We're a new breed of hotel that needed a partner who would promote the Magnolia brand and MG GDS chain code over their own.  SynXis not only met these objectives, they live by them."

“We were thrilled to be chosen as the Magnolia Hotels’ partner in this very important part of the chain’s marketing strategy.  Their decision to partner with SynXis for their complete distribution management solution makes a real statement about their commitment to superior and innovative technology products,” said Jennifer Ranno, managing sales director.  “We look forward to further assisting their corporate-based properties in maximizing the impact of their online presence.”    

Magnolia's award-winning Houston property is implementing the SynXis service first and will go live with its new MG chain code and booking engine using “Flash” technology on 06 October.  The Dallas and Denver Magnolias will switch to the MG chain code on 28 December.

About SynXis Corporation

SynXis enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support.  The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites.  It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  All of these reservations can connect directly with the PMS.  SynXis is the technology source for more than 5,600 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels.  

SynXis' corporate headquarters is in McLean, VA, with offices in Denver, Boston and Amsterdam.  For more information on SynXis and its products, please call 703-448-2530, e-mail, or visit our Web site at

About Magnolia Hotels

The Magnolia is a new breed of urban hotel, repurposing historic downtown landmarks into upscale accommodations with a unique blend of spacious guest rooms, studios, and one or two-bedroom suites with full kitchens.  Outside, each award-winning Magnolia is architecturally distinct; inside, think business casual, with enlightened amenities and stylish comfort that we call "easy elegance".  High-speed Internet, ample meeting space, well-equipped fitness centers, and our often-lauded Magnolia Club, an extended family room offering complimentary breakfast and evening reception, bar, TV, library, and billiards; the only cookie-cutter you'll find here is our chef preparing your late night fresh-baked cookies and milk.  From road warriors to senior executives, conventioneers to families, whether on a quick stop, weekend getaway, or extended stay, all can call Magnolia home.
The Magnolia Hotels brand is owned and managed by Denver-based Stevens Holtze Corporation.  The privately held hotel development, management, and marketing company specializes in urban redevelopment, partnering with the public and private sector to restore and repurpose historic landmarks into profitable upscale hotels marketed under the Magnolia Hotels brand. Magnolia Hotels can be found in Dallas, Denver, and Houston.  For more information visit or call 1.888.915.1100.



Carol C. Levitt
Director, Customer Services
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA  22102
Direct Phone:  703-448-2530
Fax:  703-448-2570

Brad Fred
Magnolia Hotels

Also See The SynXis Dashboard Is Selected by The Fitzpatrick Hotel Group to Enable Quick and Efficient Revenue Management / September 2004
SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004
SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004
Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004
Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004
JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
SynXis and hubX Announce Merger of Companies and Technology / January 2004
SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
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Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 

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