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New Chain Code (MG) Launch |
MCLEAN, VA, September 30 � SynXis announced today
that the award-winning Magnolia Hotels has selected the SynXis reservation
services and technology to manage their distribution to the GDSs, the internet
and their own hotel and chain website (www.magnoliahotels.com).
For the first time, all three properties will be consolidated onto one
chain code (MG), which played an important factor in their partner selection
process. SynXis has many years of experience in successfully managing
private label chain codes and currently manages over a dozen. In
addition to the proven channel management tools, Magnolia Hotels will benefit
from the newly released SynXis Dashboard, which provides hotels with extensive
revenue management tools and includes competitive rate shopping and extranet
management capabilities.
Leigh Hitz, president of Magnolia Hotels offered their primary objectives in selecting a CRS partner. "First, we wanted the best available technology for multi-channel marketing and distribution, an integrated system that minimized the burden of effectively managing so many channels. Second, we wanted a partner that would enhance the Magnolia brand. Our creative design, comfortable style, room flexibility, and overall value are unique in the industry. We're a new breed of hotel that needed a partner who would promote the Magnolia brand and MG GDS chain code over their own. SynXis not only met these objectives, they live by them." �We were thrilled to be chosen as the Magnolia Hotels� partner in this very important part of the chain�s marketing strategy. Their decision to partner with SynXis for their complete distribution management solution makes a real statement about their commitment to superior and innovative technology products,� said Jennifer Ranno, managing sales director. �We look forward to further assisting their corporate-based properties in maximizing the impact of their online presence.� Magnolia's award-winning Houston property is implementing the SynXis service first and will go live with its new MG chain code and booking engine using �Flash� technology on 06 October. The Dallas and Denver Magnolias will switch to the MG chain code on 28 December. About SynXis Corporation SynXis enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis is the technology source for more than 5,600 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels. SynXis' corporate headquarters is in McLean, VA,
with offices in Denver, Boston and Amsterdam. For more information
on SynXis and its products, please call 703-448-2530, e-mail [email protected],
or visit our Web site at www.synxis.com.
About Magnolia Hotels The Magnolia is a new breed of urban hotel, repurposing
historic downtown landmarks into upscale accommodations with a unique blend
of spacious guest rooms, studios, and one or two-bedroom suites with full
kitchens. Outside, each award-winning Magnolia is architecturally
distinct; inside, think business casual, with enlightened amenities and
stylish comfort that we call "easy elegance". High-speed Internet,
ample meeting space, well-equipped fitness centers, and our often-lauded
Magnolia Club, an extended family room offering complimentary breakfast
and evening reception, bar, TV, library, and billiards; the only cookie-cutter
you'll find here is our chef preparing your late night fresh-baked cookies
and milk. From road warriors to senior executives, conventioneers
to families, whether on a quick stop, weekend getaway, or extended stay,
all can call Magnolia home.
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Carol C. Levitt
Brad Fred
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