an “Overpriced Tree Killer”?
|September 28, 2004 - The ultimate objective of
any hotel rate shopping report should be to allow the hotelier to compare
their rates to that of their competitors in a quick, simple and easy to
Unfortunately, many of today’s most commonly utilized rate shopping reports in the industry are quite burdensome and very expensive.
Problem 1: Tree Killers - A hotel rate shopping report 40 to 50 pages is too long:
It almost goes without saying – why read a 40-50 page report, when the primary information needed can be covered in a 3-5 page report. The most-used rate shopper reports of today take about a quarter of ream of paper to print and use a lot of toner (an additional $4 cost to print one report!).
Problem 2: Confusing – Due to the elaborate nature of rate shopping reports, understanding them can be difficult.
The reports of today should be clear and concise to suit the busy, competitive environment of today’s GM, DOS, Revenue and Reservation managers.
Problem 3: Source of Rates - The GDS
Traditional rate shopping reports have focused heavily on GDS, but not on Online distribution channels. A hotel in today’s Online environment can make better decisions if their rate shopping tool can shop ANY hotel website, ANY online travel website and ANY section of the GDS.
Problem 4: Price – Rate shopping reports are traditionally very expensive
Technology has advanced rapidly and the cost of producing such reports has also dropped just as quickly. Did your technology company pass on the cost savings to your hotel ?
EZ “Dashboard” integrates Any Rate Software with
its Channel Manager and reinvents the hotel rate shopping industry
Solution 1. Any Rate from EZ Yield is just three pages long:
Quick, simple and easy to read. Any Rate is typically just three pages. This is a report your hotel staff will understand and actually read.
Solution 2. It’s all in the name --- Any Rate does just that ---- it shops Any Rate:
Any Rate can shop --- Any Hotel, Any Website, Any Online Travel Website, and Any Section of the GDS - Any Time.
Solution 3. Any Rate is typically 1/3 to 1/2 the cost of other Rate Shopping products:
Any Rate by EZ Yield typically costs less than a room night per month. Drive the money you save back into your hotel to build your sales and drive revenue.
Solution 4: EZ to use:
The “EZ Yield Dashboard” allow you the option to be able to manage all your third party channels, booking engine systems, shop competitive rates, and measure your hotels competitive position in one simple, easy-to-use system.
Henry Danish CEO of EZ Yield, Inc. said “I am delighted to be able to add another in-demand product to the EZ Yield Dashboard. There is a huge demand for simple and easy-to-use rate shopping technology that is affordable for the hotel industry. We now have the best solution in the industry.” He further added, “Our integration with Any Rate allows us, as the leaders in online channel management, to now be the leaders in competitive rate shopping”.
John Romeo, President of Any Rate Software, stated, “We are excited to make our competitive rate shopping reports and tools available to the many customers of EZ Yield though this alliance.” He further added, “Any Rate found EZ Yield to be the perfect channel management tool to partner with our competitive rate shopping tools. Our newly integrated systems will allow hoteliers to quickly understand pricing opportunities via the Any Rate reports and easily execute their resulting decisions via the outstanding EZ Yield online channel management software.”
For a demonstration of the EZ Yield “Dashboard”, contact:
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|Top Five Sure-Fire Hotel Revenue Killers / July 2004|
|CHIP Hospitality Manages Online Travel Distribution Channels with EZ Yield / June 2004|
|Meet The Gold Standard to Manage ALL Online Travel Websites – EZ Yield.com, Inc / June 2004|
|A Cinderella Story - EZ Yield Evolves from the Garage to The Standard in Online Distribution Channel Management / June 2004|
|Have You Hugged Your Travel Website Market Manager Today? / June 2004|
|Affinia Hospitality of New York Finds the EZ Solution to Managing All Those Travel Websites / May 2004|
|Is Your Hotel’s Online Revenue Falling Behind? Learn the 5 Basic Steps to stay ahead / April 2004|
|Top Ten Pitfalls for Hoteliers To Avoid When Managing Online Travel Sites / March 2004|
|Hoteliers Aggressively Maintain Rate Parity through Multiple Distribution Channels / March 2004|
|How Can I Efficiently Manage All Those Travel Sites? 5...4...3...2...1...DONE!!! / February 2004|
|How do I Successfully Manage All These Extranets - Top Hoteliers Find A Way / February 2004|
|Top Talent Flocks to EZ Yield / December 2003|
|EZ-YIELD™ Signs Mutual Marketing Agreement with First Internet Travel d.b.a. 1800USAHotels.com / October 2003|
|Interstate Hotels & Resorts Finds the Solution to Managing All Those Extranets / October 2003|
|How do I Successfully Manage All These Extranets - Top Hoteliers Find A Way / June 2003|
|EasyRMS Ltd. & EZ Yield.com Form Strategic Alliance and On-line Product Integration / April 2003|
|New Internet Tool Boosts Online Revenue, Exceeds Hoteliers’ Wildest Expectations / Sept 2002|