255 Franchise Agreements for New Developments
and License Renewals in the Americas
|September 21, 2004 - InterContinental Hotels Group announces its Americas
franchise sales group executed a record breaking number of franchise contracts
and re-licensing agreements in the second quarter of 2004 building on the
fast start of the first quarter. At midyear, IHG has signed 255 agreements
for new growth and license renewals. This success is further evidence of
IHG's powerful brands and best-in-class franchise practices.
This record setting quarter marked a new high in the number of franchise sales agreements completed and license renewals. There were 81 new agreements for IHG branded franchises within the U.S., Canada and Mexico. Of these new developments, seven will be Crowne Plaza, six will be Candlewood Suites and 68 will be Holiday Inn, Holiday Inn Express or Staybridge Suites brand hotels. Plus, 61 license renewals were finalized during this time period.
"Americas Franchise Sales team's record quarter and mid year results can be attributed to IHG's continued momentum and historical strength as a franchisor," said Kirk Kinsell, SVP, Americas Franchise and Business Development. "The IHG family of brands are attractive to franchisees because they are established, brand-name properties to suit every guest's service, amenity and lodging need. And, each brand is supported by the company's Enterprise Values, a multi-brand marketing platform comprised of -- technology, global reservations centers, global sales, performance support and Priority Club Rewards(R). Our success supports our efforts to drive revenues by extending its network of hotels and growing its revenue stream through franchise and management fees."
IHG's continued development momentum can be seen in its corporate and hotel operations:
InterContinental Hotels Group
|Also See:||InterContinental Hotels Offering Current and Prospective Franchisees a Multi-brand Marketing Platform / January 2004|
Inn Express Overhauls Breakfast Bar at 1,200 Properties; Features Proprietary
and Arabica Coffee / March 2003