Hotel Online  Special Report

Howard Feiertag Named the Recipient of the
1st Annual HSMAI/NYU Excellence in Sales
& Marketing Strategy Award


MCLEAN, VA (Sept. 23, 2004) – At the HSMAI/NYU Industry Strategy Conference in New York City today, Howard Feiertag, well known hospitality industry veteran, teacher and writer, was named the recipient of the 1st Annual “HSMAI/NYU Excellence in Sales & Marketing Strategy Award” sponsored by Hotel & Motel Management.

The prestigious award was developed to recognize an outstanding industry leader who has contributed to, or represented, the sales and marketing profession in a manner that has shaped sales and marketing strategies used by the industry.

The accolade acknowledges contributions such as the introduction of innovative methods, the refinement of traditional concepts, or the adaptation of best practices that are used throughout the industry. The award is designed to integrate sales and marketing into the primary mission of business; integral to the organization and its customers, thereby positioning the sales and marketing discipline as a core focus of a successful company.

“Howard is credited with educating three generations of sales professionals and general managers on the practical things they need to do to be successful while staying current with changing customers and industry trends – a recurring theme in all his teachings and writings,” says Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

Dr. Lalia Rach, dean and HVS International Chair, The Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at NYU, notes: “ The fourth annual Hospitality Industry Strategy Conference is the result of our ongoing partnership with HSMAI. Our goal for this event has been to provide forecasts and trends relevant to hospitality sales and marketing professionals. The creation of the HSMAI/NYU Excellence in Sales & Marketing Strategy Award recognizes individuals who have elevated the profession.”

The inaugural award was presented at the HSMAI/NYU Industry Strategy Conference by Mike Malley, publisher and editorial director of Hotel & Motel Management, where Feiertag has been a columnist for 25 years.

Feiertag has authored books, columns and articles, he is an educator and mentor, and his 40-year career in hospitality includes convention bureau management, hotel operations, food & beverage, sales & marketing, catering, meetings and convention management, as well as tour and travel.

A Charter member of MPI, he has received the President’s Award from Meeting Professionals International. In 1998, he was voted Educator of the Year by the Professional Convention Management Association. In 1999, Feiertag was inducted into the Convention Industry Council’s Hall of Leaders with a life-time achievement award, and in 2001, he was appointed a “Fellow” of the American Hotel & Motel Association’s Educational Institute. Feiertag has been appointed to the Hospitality Sales & Marketing Association International’s Hall of Fame, he is a “Fellow” and lifetime member of the Institute of Certified Travel Agents (ICTA), and he is the recipient of the 2001 Arthur Landstreet Award from the Educational Institute of the American Hotel & Lodging Association. In 2002, he was honored by the Board of Directors of Meeting Professionals International with a Lifetime Membership.

He is the co-author (with John Hogan) of the recently published “Lessons from the Field – A Common Sense Approach to Effective Hotel Sales.” Also recently published, is his audio-tape series: “Hospitality Sales – The Basics and Beyond.” Both are currently available from the MPI Bookstore ( and the HSMAI Bookstore (

Feiertag is the group and meetings editor for Travel Trade Publications, a regular monthly columnist for Corporate & Incentive Travel magazine, and has been a regular contributing columnist for Hotel & Motel Management magazine since 1980. He has been a faculty member of the MPI Institute for over 15 years and has conducted educational and training programs for the Educational Institute of AHLA, Hospitality Services of America, and the Continuing Education Division of Virginia Tech. He is a frequent presenter for hotel companies, meeting planners, travel agent groups, and HSMAI Chapters.

He is on faculty at Virginia Polytechnic Institute and State University, Blacksburg, VA, with the Department of Hospitality and Tourism Management, in the Pamplin College of Business.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 41 chapters in the Americas region.

The Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University is a dynamic and growing educational and research center founded in July of 1995. The Tisch Center offers an extensive complement of hospitality, tourism and sports management academic programs of study including two bachelor’s degree programs, three master’s degree programs, and certificate programs. The curriculum focus is on asset management, financial analysis, destination management, marketing and customer relationship management.

Hospitality Sales & Marketing Association International
8201 Greensboro Drive, Suite 300
McLean, VA 22102
phone (703) 610-9024
Also See: Howard Feiertag Discusses How to Sell in Uncertain Times / May 2003
Howard Feiertag Awarded Virginia Tech's Excellence in Outreach Award / June 2004

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