Revenue Management Boot Camp
Back by Request - 
November 9-12, 2004
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New Learning to Improve Your GOPPAR Results
Phoenix, September 13, 2004 --  �It used to be that tracking RevPAR was pretty revolutionary, and index was the next best thing,� states Juston Parker, King Pin of Revenue Management Evolution for Aspire.  �Now those measurements aren�t enough.  We need to understand GOPPAR (Gross Operating Profit Per Available Room), so we can make smart decisions and truly maximize our revenues from a top and bottom line perspective.�

From economic woes to travel fears to last-minute decision-making, the ever-changing mindset of today�s travel consumers is motivating a revenue management revolution in the hospitality industry.  Savvy hotel executives, recognizing this shift, know that their chances of winning and losing are directly related to their ability to play by a new set of rules.  For those seeking to become the top players in this new game, Aspire will offer its Revenue Management Boot Camp November 9 - 12, 2004, in Phoenix, Arizona.

�The past few years have been a roller coaster for the hotel industry and the ride is still not over� said Renie Cavallari, Director of Inspiration and Founder of Aspire.  �Today�s revenue leaders will not only have to be flexible, they are going to have to learn to adapt quickly and evolve daily.  With our Revenue Management Boot Camp, we will offer insight and training into the new tools, approaches and solutions needed to deal with the ever-morphing travel dynamics including electronic distribution and management, challenges of demand decline and market share, mass customer shopping on the internet, and the complexity of integrated pricing,� she continued. 

According to Aspire, the difference between leading or following is taking proactive actions towards real opportunities. The quickest way to improve revenues is to improve the capture of inquiries whether voice, website, GDS, or internet related. Capturing just 10 more reservations through your website, GDS, reservations sales office and other channels each day at a $150 average daily rate is $1500 of new revenue per day. Do that for 365 days and you have over $500,000 in new revenues! 

Aspire�s one-of-a-kind 3 day, Revenue Boot CampSM program gives hotels and resorts new resources, tools and knowledge on how to make more money using your current revenue channels. 

What return will you get for attending this customized training? 

  • Improved RevPAR by $2.00
  • Increased market share 
  • Improved forecasting skills
  • Revenue management systems, tools and enhancements that support today�s realities
  • Increased GDS revenues
  • Improved search engine results
  • Increased website revenues by 15% 
Aspire is now offering a 4th day of advanced Revenue Management training.  So you can either stay for an additional day of hardcore strategic solutions or purchase this day as a stand-alone day.  This hardcore day of training will help you improve your GOPPAR (Gross Operating Profit per Available Room) results.

Available Program Dates:

Nov 9 � 12, 2004 in Phoenix, AZ at Aspire�s Learning Center
Jan 11 - 13, 2005 in Boston, MA

The cost is $1,995 and includes 3 days of customized training, manuals, GDS and website audits with opportunity recommendations and lunch each day.  Each additional person is $1295.  The Day of GOPPAR training costs $1000 per person.

About Aspire:

Aspire is a leading provider of revenue improvement tools and services to the hospitality industry. Through a variety of innovative resources, Aspire works with each business from its heart and soul to help companies strategically capitalize on their unique business opportunities. Committed to inspiring people, Aspire specializes in tools that maximize market share and revenues, re-energize sales, and drive powerful results. Founded in 1995, Aspire has headquarters in Phoenix, AZ, with a network of hi-impact professionals across the country and internationally. 

For more information on how to increase your revenue through Beyond Revenue, contact Barbara directly at Aspire at 410-531-8653 or feel free to contact or by e-mail at [email protected].

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Also See: Revenue Management Boot Camp Back by Request - July 27-29 / Three Days that Will Improve Your RevPAR Results / June 2004 
Coming to a City Near You - Revenue Management 101 /  Understanding the Fundamentals of Revenue
Management to Drive RevPAR and Market Share in as little as 30 days! / May 2004
The Revenue Management Machine - Powered by Aspire - Announces Dates in Dallas, March 8 and Washington DC, March 18, 2004 / February 2004
Revenue Boot Camp for Hotels - Intense Training Feb. 24 to 26 Jumpstarts the Year and Captures New Income / January 2004
The Revenue Management Machine � Powered by Aspire The Premiere Way to Increase Revenue and Manage Cost of Sales to Improve the Top and Bottom Line / January 2004
Higher Employee Productivity Advice from Aspire Marketing / June 2003 
A Hotel's Backyard Market: Key During the Good Times, Crucial During Today's Challenging Times / Aspire Marketing & Training Offers New Backyard Sales Program / May 2003
As We Brace for War, Experts Predict Tough Economic Times for Tourism / March 2003
Smashing the Sacred Cow of Typical Training Programs; Aspire Offers Customized Coaching Programs for Creative Sales & Marketing Successes / Feb 2003
Re-Invent Room Pricing Tactics and Drive Website Revenues to Survive & Thrive in Changed Hotel Industry, Urges Maverick Hotel Trainer Aspire Marketing / Nov 2002

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