Hotel Online  Special Report

TriYar Hospitality LLC Developing a 225 room
W Hotel in Scottsdale, Arizona
Hornberger & Worstell, Architects for the W San Francisco, 
Retained as the Architect


WHITE PLAINS, N.Y. - July 8, 2004 -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), announced today its first W Hotel in Arizona. Scheduled to open in 2007, the W Scottsdale Hotel and Residences will feature 225 guestrooms, a spa, a restaurant, two bars and 25 to 30 luxury condominiums. With two hotels opening in the next few months (W Seoul Walkerhill later this summer and the W Montreal in September), three hotels under construction (W Maldives-Feshdu, W Dallas and W Fort Lauderdale) and more than a dozen in the pipeline, including the first W in Europe, the W Barcelona, W is the industry's fastest growing collection of world-class design hotels.

W Scottsdale Hotel and Residences will be developed and owned by TriYar Hospitality LLC and will be located at the intersection of East Camelback and North Scottsdale Road. A focal point of the hotel's design will be unique water features throughout, which will create a most unusual arrival experience, setting the stage for surprises throughout the hotel. The second floor pool area will be the center of entertainment in the hotel featuring a full service spa, fitness facilities and pool bar.

Hornberger & Worstell, who were the architects for the W San Francisco, have been retained as the architects for this project and Remedios Siembieda have been retained as interior designers.

"The W Scottsdale will be a unique alternative to the more traditional resorts for which Scottsdale is famous," said Barry S. Sternlicht, W's creator and Chairman and CEO of Starwood Hotels, W's parent. "We're creating a visually stunning hotel with a bit of an urban edge and a focus on nightlife. We think the hotel's restaurants and bars will attract stylish locals, and in fact, some locals will actually call W Scottsdale home."

The W Residences will offer owners a combination of stylish one and two bedroom condominiums with the benefits of being attached to a W Hotel including all the amenities enjoyed by hotel guests. Owners will have full use of the property's facilities, as well as access to 24-hour room service, maid service and concierge services. Other highlights include in-home catering, botanical service, limo service and special W Resident Rates and VIP service in all W hotels worldwide. W Hotels is currently developing Residences at the W Fort Lauderdale and W Dallas.

Starwood operates nine hotels in the Phoenix area including the famed Phoenician resort, the Sheraton Wild Horse Pass and The Westin Kierland Resort and Spa. Earlier this month, Starwood's Sheraton brand won a competitive bid to manage a new 1,000-room convention hotel in downtown Phoenix.

The first W Hotel, W New York, opened in December 1998. Today there are 18 W Hotels brand wide in New York, Los Angeles, Chicago, New Orleans, San Francisco, Seattle, Honolulu, Silicon Valley, Atlanta, San Diego, Sydney and Mexico City.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 740 properties in more than 80 countries and 110,000 employees at its owned and managed properties. 

Starwood Hotels & Resorts Worldwide, Inc.
Also See: Owner Host Marriott Not Sure of the Fate for Marriott Mountain Shadows Resort, Scottsdale / June 2004
Family Owned and Managed Chaparral Suites Hotel - Scottsdale, Has 50 Year History of Survival / April 2003
The 67-year-old Camelback Inn Resort & Spa in Scottsdale Rebranded a JW Marriott Resort / December 2003

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