Carol Verret Consulting 
and Training
Training Seminars
Carol Verret Consulting and Training
July WebCast
Developing a Marketing Plan that
is a Revenue Engine!

"Training Bytes: Skill Sets for Hunters"
July 23, 2004 
at 2:00pm EDT/11:00am PDT
Register at

 Developing a Marketing Plan
that is a Revenue Engine!

Greenwood Village, CO, July 11, 2004

Carol Verret Consulting and Training will present "Developing a Marketing Plan that is a Revenue Engine" as the subject of her July WebCast in the Training Bytes: Skill Sets For Hunters, WebCast series. These brief, real time web casts are designed for hotel sales professionals. Training Bytes is a cost-effective method for sales people to receive and participate in live training bytes of 60 minutes in duration over the web from the convenience of their desks with ample time for Q&A.

Reservations for the July session in the Training Bytes series, Skill Sets for Hunters, are being accepted now. Only 20 participants per WebCast.

Skill Sets for Hunters: "Developing a Marketing Plan that is a Revenue Engine!"

"A dynamic marketing plan must include the strategies and actions for generating and managing revenue across all the revenue channels -- sales, electronic distribution channels, the web site and include the revenue management and CRM strategy as well. Learn how a marketing plan can maximize all of the opportunities that present themselves in a recovering economy." Carol Verret

  •    Why should the company invest in developing marketing plans?
  •    The SWOT Analysis
  •    The Executive Summary
  •    Situation Analysis
  •    Strategies
  •    Challenges and Opportunities
  •    Allocation of Resources by Market Segment
Don't let your property fall behind - Have a Dynamic Marketing Plan!

July 23, 2004
at 2:00pm EDT/11:00am PDT
Register at

The cost for Training Bytes is $89 per person per module. This includes email access following the presentation to the presenter, Carol Verret, to ask questions and get a personalized response. You will also receive a complimentary subscription to ResultsWOW, the monthly email newsletter dealing with hotel sales and customer service.

"I just read your newsletters posted on the website and enjoyed them very much. You have a ton of sales wisdom." - web visitor

"The hotel industry is struggling with a soft market and trying to control expenses. Often, training is among the first items to be cut. Training Bytes allows managers to provide sales training for their staff and themselves without the expense of air travel and lodging," says Verret, President of the company.

Training Bytes does not replace live seminars but it allows sales people to fill in the gaps in their skill sets and acquire new skills in specific areas. For example, when a new sales manager is hired, they usually have to wait for training until a seminar is scheduled. By choosing specific modules of Training Bytes, they can get a head start until they can attend a more intensive, live seminar.

"I often get calls and emails from new sales people wanting to know if I offer public seminars so that they can get some training." Training Bytes fills this need.

For more information and to learn more about our webcasts, contact and/or log onto the web site where full registration information is posted. Registration is limited to twenty participants per webcast. Register at

Verret, Owner of Carol Verret Consulting & Training, is a twenty-year veteran of the hotel industry. She arrived in Denver in the midst of an economic downturn and quickly established herself as an expert in sales and marketing in hotel turn-around situations, applying her formula for REVPAR improvement. She enjoys top article placement on Hotel-Online and is a regular contributor to HotelResource. To learn more about Carol Verret, Consulting and Training, visit her web site at Send email to

Carol Verret
  3140 S. Peoria St, PMB 436
  Aurora, CO 80014
(303) 618-4065
Web Site:
Also See: Hotel Revenue Management this Summer - a Game of Skill, Art and Most of All Nerves / Carol Verett / May 2004
What Do Meeting Planners Want? Hotel Sales Managers Want to Know! / Carol Verret / May 2004
Revenue Management -- The Integration of Revenue Drivers / Carol Verret / March 2004
CYBER SALES -- Hotel Sales in an Internet World is the New Reality / Carol Verret / February 2004
The New Realities of Hotel Sales - Focus on Revenue Generation / Carol Verret / January 2004
Hotel Sales -- Innovation in the Face of Limitations / Carol Verret / November 2003
The Good News & the Bad News; Improving Economy = New Hotel Development / Carol Verret / October 2003
Leadership - General Managers Managing the Sales Process / Carol Verret  / October 2003
When the Crystal Ball is Cloudy; Marketing Plans for 2004 / Carol Verret / July 2003
Partnership of Sales and Technology; Using Tech Tools to "Sell" the Hotels / Carol Verret  / July 2003
Back to the Basics? The Basics of Hotel Sales Have Changed! / May 2003
Creating Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales Environment / April 2003
Heightened Security Requires New Strategies in Hotels Sales / Carol Verret Consulting and Training / Mar 2003
Revenue Recovery - Building The ‘A’ Team in Sales / Carol Verret / January 2003
Contingency Marketing Plan – War In Iraq! / Carol Verret / November 2002
Playing the Rate Game - Positioning -- Positioning -- Positioning! / Carol Verret / October 2002
The Rate Game - Playing to Win / Carol Verret / October 2002
The Challenge of Marketing Independent Boutique Hotels / Carol Verett / August 2002
Hotel Sales in a Limited Service Environment - The Rules Have Changed / Carol Verett / August 2002
The General Manager’s Role in Sales -Chief Marketing Officer of the Hotel / Carol Verret / April 2002
100% Market Share Penetration is Not Good Enough / Carol Verett / January 2002
The Key to REVPAR Recovery –  New Business Development / Carol Verett / December  2001
Trash the 2002 Marketing Plan - And Just Start Over / Carol Verett / September 2001
How to Use Consultants Effectively –  A View From the Other Side  / Carol Verret / August 2001
How Soft Is Your Hotel's Economic Landing?  / Carol Verret / Aprl 2001
The ‘Value Proposition’: Marketing Yourself to Prospective Employees / Carol Verret / January 2001
Generation Y:  Motivating and Training a New Generation of Employees / Carol Verret / November  2000
Why Customer Service Seminars Don't Work / Carol Verret / October 2000
Creating a Culture of Customer Service / Carol Verret Consulting and Training / Sept 2000 
FAT, DUMB AND HAPPY – The Seasonal Boom and  Bust Cycle / Carol Verret / August 2000
Surf's Up - Ride the Wave or Miss the Boat -The Effective Use of Technology in Hotel Sales / Carol Verret / July 2000 
Measuring Effectiveness of  Hotel Sales Departments / Carol Verret / June 2000
Hotel Sales Training - The Need for Immediate Results / Carol Verret/ May 2000

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