Greenwood Village, CO, July 11, 2004

Carol Verret Consulting and Training will present "Developing a Marketing Plan that is a Revenue Engine" as the subject of her July WebCast in the Training Bytes: Skill Sets For Hunters, WebCast series. These brief, real time web casts are designed for hotel sales professionals. Training Bytes is a cost-effective method for sales people to receive and participate in live training bytes of 60 minutes in duration over the web from the convenience of their desks with ample time for Q&A.

Reservations for the July session in the Training Bytes series, Skill Sets for Hunters, are being accepted now. Only 20 participants per WebCast.

Skill Sets for Hunters: "Developing a Marketing Plan that is a Revenue Engine!"

"A dynamic marketing plan must include the strategies and actions for generating and managing revenue across all the revenue channels -- sales, electronic distribution channels, the web site and include the revenue management and CRM strategy as well. Learn how a marketing plan can maximize all of the opportunities that present themselves in a recovering economy." Carol Verret

•    Why should the company invest in developing marketing plans?
•    The SWOT Analysis
•    The Executive Summary
•    Situation Analysis
•    Strategies
•    Challenges and Opportunities
•    Allocation of Resources by Market Segment

The cost for Training Bytes is $89 per person per module. This includes email access following the presentation to the presenter, Carol Verret, to ask questions and get a personalized response. You will also receive a complimentary subscription to ResultsWOW, the monthly email newsletter dealing with hotel sales and customer service.

"I just read your newsletters posted on the website and enjoyed them very much. You have a ton of sales wisdom." - web visitor

"The hotel industry is struggling with a soft market and trying to control expenses. Often, training is among the first items to be cut. Training Bytes allows managers to provide sales training for their staff and themselves without the expense of air travel and lodging," says Verret, President of the company.

Training Bytes does not replace live seminars but it allows sales people to fill in the gaps in their skill sets and acquire new skills in specific areas. For example, when a new sales manager is hired, they usually have to wait for training until a seminar is scheduled. By choosing specific modules of Training Bytes, they can get a head start until they can attend a more intensive, live seminar.

"I often get calls and emails from new sales people wanting to know if I offer public seminars so that they can get some training." Training Bytes fills this need.

For more information and to learn more about our webcasts, contact  [email protected] and/or log onto the web site www.carolverret.com where full registration information is posted. Registration is limited to twenty participants per webcast. Register at www.carolverret.com/webcast_training.htm

Verret, Owner of Carol Verret Consulting & Training, is a twenty-year veteran of the hotel industry. She arrived in Denver in the midst of an economic downturn and quickly established herself as an expert in sales and marketing in hotel turn-around situations, applying her formula for REVPAR improvement. She enjoys top article placement on Hotel-Online and is a regular contributor to HotelResource. To learn more about Carol Verret, Consulting and Training, visit her web site at http://www.carolverret.com Send email to [email protected]