Sites for Best Travel Deals
NEW YORK, July 12, 2004 - Travelzoo (Nasdaq: TZOO), a leading online travel media company, today announced that it is entering the cost-per-click search business with the launch of SuperSearch(TM), an innovative tool that allows consumers to search multiple travel Web sites, including low-cost carriers. Available at http://www.travelzoo.com/supersearch, the new tool provides the most relevant and high-quality information in less time and links consumers directly to the best airline and hotel deals on the Internet.
"With the addition of SuperSearch to our portfolio of products, Travelzoo will be a more complete and comprehensive provider of travel content because we can now service consumers who have concrete travel plans," said Ralph Bartel, CEO of Travelzoo. "We have become a trusted information source and SuperSearch is an important extension of that value."
SuperSearch simply requires that users enter their search criteria only once and it returns the most relevant and recommended travel company Web sites. The results are based on feedback from thousands of users. Priority placement is based on cost-per-click rates. With every search, SuperSearch will become more intelligent by analyzing and incorporating user data, ensuring that the results will be valuable to the consumer and effective for advertisers.
The benefits of SuperSearch include:
Travelzoo Inc. (Nasdaq: TZOO) is a leading online travel media company. Travelzoo's products include the Travelzoo(R) Web site (http://www.travelzoo.com), the Top 20(R) and Weekend.com(R) e-mail newsletters, the Newsflash(TM) e-mail alert service and SuperSearch(TM). With more than seven million subscribers, Travelzoo lists sales and specials from more than 300 advertisers, including American Airlines, Carnival Cruise Lines, Fairmont Hotels & Resorts, Gate 1 Travel, Hertz, JetBlue Airways, Kimpton Hotels, Mark Travel, Royal Caribbean Cruises, Singapore Airlines, Starwood Hotels & Resorts Worldwide, SunTrips, The Venetian, Travelocity and Virgin Vacations.
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