326 bed Hostel in Sydney
|7 July 2004: The Accor-founded Base Backpacker Group has made its most
strategic addition to date with the takeover of a major hostel in Sydney,
which will be converted into base's first Sydney hostel after an extensive
The property will undergo an extensive refurbishment to bring it into line with the Base philosophy.
In addition, Base has leased the next door building, 469 Kent Street, which will be converted to offer additional ensuite guest rooms, a new ground floor bar and restaurant. This second property will be open within 12 months. This Sydney property is a lynchpin property as it provides a gateway to the rest of Australia and New Zealand.
Base Sydney will feature the Sanctuary floor, an upmarket girls-only zone which has proved to be a big attraction at Base properties in New Zealand, Melbourne and Townsville. This is a direct response to the growing number of single women who are leaving home to experience the adventures of global backpacking.
Mr Graeme Warring, CEO of Base Backpackers says we see the acquisition of this Sydney property as an opportunity to really gain some traction in the Australian market and repeat the group's success in New Zealand where an occupancy rate of more than 80% has been achieved.
"Base is receiving international recognition for our extremely high standards and the innovative way we are approaching the market. We have set new benchmarks for the discerning backpacker market," said Warring.
"Our rates remain at a low $25.00 per night however, we are attracting a broader age bracket of travellers who are looking for the backpacking experience but still like their luxuries.
"We plan to open 25 Base Backpacker Hostels in the three years in Australia and New Zealand. We have a minimum of nine hostels established and running with a further five sites under construction by the end of '05 in Australia and New Zealand, so we are well underway to achieving our goals.
"Base Magnetic Island, located on the beach front at Nellie Bay and famous for its full moon parties, will be opened in August 2004. This facility will provide the fun and adventure of Ibiza with an Australian flavour. A 330 bed facility in the Melbourne CBD will be opened in December 04."
Mr warring said another innovation of Base Backpackers was that it had developed packages that could be sold by travel agents. The Base Jumping Packages is a voucher-system programme that is discounted to travel agents for selling either individually or as part of a package.
For further information: Phillipa Harrison or Graeme Warring 61-2 8353
General Manager Communication
Accor Asia Pacific
19-29 Martin Place
SYDNEY NSW 2000
Phone: 61 (2) 9367 0860
Fax: 61 (2) 9367 0896
|Also See:||Conceived and Developed by Accor, the First Purpose-built Hostel Opens in Wellington, New Zealand - base backpackers Wellington / December 2003|
|Accor Testing Backpacker Hostels; Likely to Become New Brand / May 2002|