8 July 2004 - Great Hotels of the World, a forerunner
among luxury hotel marketing alliances, is delighted to announce 14 new
member hotels across its five niche collections. The success of Great
Hotels' private label GDS chain code and the recent opening of three overseas
offices have proved added impetus for new members. Great Hotels of
the World now has a global membership of 239 hotels.
The latest hotels to join Great Hotels of the
World:
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Badrutt's Palace Hotel, Switzerland
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Hotel Splendide Royal, Switzerland
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Bagni Di Pisa Spa Hotel, Italy
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Mezzatorre Resort & Spa, Italy
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Mirasierra Suites Hotel, Italy
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San Clemente Palace, Venice, Italy
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The Mövenpick Hotel Istanbul, Turkey
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The Club at Hammock Beach, Florida, USA
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Hotel Ra, Spain
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Gran Hotel Elba Estepona & Thalasso Spa, Spain
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Hotel Majestic, Barcelona, Spain
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Sante Winelands Hotel, South Africa
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Donbass Palace, Ukraine
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Al Ain Rotana Hotel, UAE
The Great Hotels Organisation's family of brands
include Great Hotels of the World (http://www.ghotw.com) and Special Hotels
of the World (http://www.shotw.com), a niche alliance for first class,
independent hotels. By acknowledging that each hotel has a different
set of marketing requirements, the Great Hotels Organisation allows its
member hotels to choose from a comprehensive collection of sales and marketing
initiatives in order to build their own 'à la carte' membership
programme tailored to meet their individual objectives. By doing
this, members are able to choose and purchase only the services they require,
thus ensuring that membership fees are kept to a minimum and are focused
on their specific requirements. Membership of the Great Hotels Organisation
is by invitation only and hotels must meet strict criteria before being
accepted. The Great Hotels Organisation manages the "GW" private label
GDS chain code and toll-free voice reservation numbers operate globally.
Headquartered in the UK, Great Hotels of the World
has recently opened offices in the key regional markets of the USA, China
and Australia (serving the Asia Pacific region). Glossy, coffee table
style directories are published for each of the five markets: spa, romantic,
golf, family and incentive and business travel. Beautifully illustrated
with colour photography, each hotel entry spans two pages and features
detailed information on the facilities and activities available.
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