Hotel Online  Special Report


 Erik Sabato Appointed by Cendant Hotel Group to Increase
the Companyís Share of the Sports Market


PARSIPPANY, N.J. (June 30, 2004) Ė Cendant Corporationís Hotel Group today announced the appointment of Erik Sabato as director, sports accounts, responsible for managing key client relationships and strategies throughout North America and developing new marketing initiatives to increase the companyís share of the sports market.   

Sabato, who will be based in Colorado, had served the Hotel Group as a contractor since February 2002 and was an integral part of the successful launch of its sports program in August 2002.  
Prior to working with Cendant, he was the owner of Team Lodging, a sports consulting company in Greenwood Village, Colo.  From 1996 to 2004 he worked for the Colorado Avalanche Hockey Club as part of its Media Relations Game Night staff.  From 2000 to 2002, he was director, national sports marketing, for La Quinta Inns in Dallas.  He worked for Vail Cascade Resort & Spa in Vail, Colo., as national sales manager from 1997 to 2000.  Sabato also held various sales management positions at both the Embassy Suites Hotel & Athletic Club in Denver, Colo., from 1995 to 1997, and the Waldorf=Astoria hotel in New York from 1993 to 1995.
Sabato earned his bachelor of science degree in business administration from the University of Vermont, Burlington, in 1993. 

Cendant Corporationís Hotel Group, based in Parsippany, N.J., franchises 6,369 hotels representing 513,599 rooms on five continents under the Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Villager, Wingate Inn® and AmeriHost Inn® brands.  All hotels are individually owned and operated under franchise agreements with Cendant subsidiaries.

Jennifer Zimmerman
Communications Manager
Cendant Corporation, Hotel Group 
(973) 496-0750
Also See: Kevin Rupert Appointed Vice President of Strategy and Development for Cendant Corporationís Hotel Group / May 2004
Dennis Ricci Appointed Franchise Sales Director For Cendant Hotel Brands in Eastern Canada / March

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