into New "Managing Beverage Service" Textbook
|LANSING, Mich., July 2004 - "Managing Beverage
Service," a new book by Lendal H. Kotschevar, Ph.D., and Ronald F. Cichy,
Ph.D., CHA, CFBE, CHE, introduces students to the challenges of managing
beverage service in a hospitality environment. It also prepares them to
earn hospitality skills certification from the Educational Institute (EI)
of the American Hotel & Lodging Association, which published the book.
EI's responsible alcohol service seminar, CARE (Controlling Alcohol Risks
Effectively), is included in the purchase price of the textbook.
"Educational Institute textbooks are built upon the competencies defined by hospitality industry experts as being important to on-the-job performance. This textbook takes that idea one step further by enabling students and industry professionals to earn professional certification-a tangible industry credential-that will give them a leg up on their hospitality career," explained George Glazer, MHS, EI's vice president, academic publications.
Students who successfully pass the EI-graded final exam for "Managing Beverage Service" may waive the knowledge exam portion of the Hospitality Skills Certification application for bartenders or beverage servers. The certification requires 90 days in position and completion of a skills checklist by the candidate's manager.
The book's chapter on "Serving Alcohol with Care" prepares students for EI's CARE exam, which may be given by the professor as part of the class. Students who pass the CARE exam receive a training verification card. Many states require beverage servers to have proof of responsible alcohol service training.
Other topics covered in "Managing Beverage Service" include duties and responsibilities of bartenders and servers; fundamentals of supervision; and product knowledge of beer, spirits, and wines, including types, production, storage and handling, serving, and tasting. Nearly half of the book is focused on wines, including in-depth discussions of the wines of France, Germany, Italy, Spain and Portugal, and the United States.
About the authors:
Dr. Lendal H. Kotschevar, former Distinguished Professor in the
School of Hospitality Management at Florida International University and
the author or co-author of 15 texts, was a pioneer in establishing the
discipline of hospitality management. After serving as director of
the U.S.Navy's Commissary Schools during World War II, and as civilian
director of the U.S. Commissary Research and Development Facility after
World War II, Kotschevar served as chair of the Department of Home Economics
at the University of Montana. In the 1960s, he went to Michigan State
University as Professor of Food Service Management. He left MSU after
nine years to devote more time to writing. He has served as a visiting
professor at a number of schools, including the University of Hawaii, the
University of Nevada-Las Vegas, Haifa University in Israel, and the Centre
International de Glion in Switzerland. In recognition of his contributions
and outstanding service to education, Kotschevar received the Howard Meek
award from the Council on Hotel, Restaurant, and Institutional Education
(CHRIE). He is also a diplomate of the National Restaurant Association
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute is the premier source for quality hospitality education, training, and professional certification, serving the needs and advancing the excellence of hospitality schools and industries worldwide.
Academic and Allied Marketing Manager
|Also See:||Educational Institute Releases New Color Edition of 'Hospitality Today: An Introduction', Offers Comprehensive Look at the Spectrum of Opportunities in Hospitality / July 2004|
|Educational Institute Offers Online Distance Learning Courses to Individuals Through CourseLine® / June 2004|
|Towne Park Ltd. Chooses Educational Institute for Training, Certification / June 2004|
|Educational Institute Releases Three New Titles in “10-Minute Trainer” Series / May 2004|
|The Skills, Tasks, and Results Training (START) Program Developed by the Educational Institute of the AH&LA Recognized for its Curriculum Peparing Students for Entry into the Lodging Industry / April 2004|
|ALIS “Professors” Featured in New Hotel Asset Management Book from Educational Institute of AH&LA / January 2004|
|Project Planet, Educational Institute of AH&LA Work Together to Offer Green Programs to Hoteliers / February 2004|