Hotel Online  Special Report

Dynamic New eCommunication Tool Increases
Revenue AND Guest Satisfaction


TUCSON, Arizona (August 13, 2004) – Based on the fundamental marketing principle that a hotel’s current guests are also its best purchase additional products and services AND return for another visit…returnityTM was created.

returnity is a series of one-to-one programmable eMail messages - reservation confirmation, pre-arrival information, and departure note - designed to build lifetime relationships with a hotel’s guests. 

Says Ed Schwitzky, Chief Marketing Officer, “We help hotels and resorts build long-term relationships with their guests by establishing a pattern of appealing, interesting, relevant eMarketing messages. It all starts with the promise of receiving a reservation confirmation via eMail”.

Additional services, including an Online Guest Satisfaction Survey, data mining and analysis, and direct marketing campaign development and execution, are available to further support and enhance a property's comprehensive marketing efforts.

“returnity is a turnkey electronic guest communication solution,” explains Tom Littleton, Chief Operations Officer. “Specially designed software interfaces seamlessly with a hotel’s Property Management System to deliver personal HTML full-color eMarketing messages to guests…very affordably. 

Today, more and more guests expect to communicate with a hotel via eMail. And returnity takes a proactive approach with its pre-arrival information message. Revenue from reservations for dining and recreation activities, spa appointments, golf tee times, and business services arranged prior to a guest’s arrival will more than pay for the cost of returnity. Plus guest satisfaction increases when guest know about and are able to take full advantage of all a property has to offer. 

For hotel management companies, returnity can also merge and manage guest data from multiple Property Management Systems, allowing for branded marketing messages and consolidated analysis and reporting.”

Adds Schwitzky, “As everyone knows, it’s much easier and far less costly to keep a guest than attract a new one. Particularly with reduced staffing, tight budgets, and time at a premium for both marketing directors and revenue managers, returnity is a proven tool for growing and optimizing a property’s guest eDatabase.”

About returnityTM
returnity resulted from a joint venture of LMG Data Mining and Make A Difference Marketing + Business Consulting. Its principals, Tom Littleton and Ed Schwitzky, combine for more than 53 years of hospitality marketing at destination resorts, urban hotels, and conference centers. Their passion, experience, and expertise for building lifetime customer relationships led them to create a product dedicated to providing hotels a dynamic, cost-effective method for communicating with their guests. returnity has offices in Phoenix and Tucson, Arizona. For additional information, visit


Ed Schwitzky
Chief Marketing Officer

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