Expansion, Tapped by Harmony Airways for
Call Center Reservation Services
Calgary, Alberta, Canada — August 19, 2004 — VIP Investment Corporation, a revenue management and distribution company committed to being the number one producer of profitable reservations per client for airlines, hotels, and car rental companies, today announced it will provide call center reservation services for Harmony Airways and its affiliated tour operator, Companion Holidays. The Vancouver-based international airline is the second air carrier relying on VIP International for all voice reservation and information services.
Kelly Blake, president of VIP International, said, “Harmony Airways’ selection of VIP to handle its call center reservation responsibilities is one more indication of VIP’s ability to support all segments of the travel industry with services and tools that drive sales and increase profitability. VIP’s growth is fueled by its focus on client success. Our goal with Harmony Airways is to drive more profitable reservations revenue while providing the highest level of customer service.”
David Sylvester, President of Harmony Airways, said “Harmony Airways has had a great year of growth, which will continue this coming winter with our capacity increasing by 90% over the previous winter.
With VIP as our partner, we believe that our revenues will increase because they will be able to provide extended hours of service with state of the art technology and management reporting for call centre services.”
For Harmony and other customers, VIP International leverages the direct correlation between high call quality, increased revenue, and client satisfaction. Rita Emmer, VIP's Vice President of Strategic Development, said, “Consistently delivering high call quality is one of the most difficult challenges in the travel industry; we have mastered this and our clients are reaping the rewards of VIP's commitment to quality. The exceptional performance of our call center in driving more profitable revenue has created a sustainable competitive advantage for both VIP and its clients.” VIP International is the only revenue management and distribution company serving the complete travel cycle - airlines, hotels, and car companies.
About Harmony Airways
Harmony Airways is a fast growing, low-fare, full-service airline committed to providing exceptional customer service at affordable prices. The airline’s mission is to bring comfort and value back to the customer’s travel experience by delivering low fares and genuine customer service, every flight, every day. The airline is owned by Dr. David T.K. Ho and presently operates scheduled flights from Vancouver to Toronto, Los Angeles, Las Vegas, Honolulu and Maui. This winter Harmony Airways will be operating new scheduled services from Toronto and Victoria to Honolulu. The airline presently operates Boeing 757-200 aircraft and offers full in-flight service including complementary full meals, free in-flight movies, and comfortable legroom with 30 fewer seats per aircraft of equivalent size.
Vancouver-based Companion Holidays was established 2002 as the tour-operator partner of Harmony Airways. Companion’s goal is to help customers get the most out of their vacation: the most fun, the most value, the most choice and memories that will last a lifetime.
Companion Holidays offers fun, affordable and innovative vacation packages to favorite sunshine destinations, including Las Vegas, Southern California, and Hawaii.
VIP Investment Corporation (www.vipintcorp.com) is a channel marketing organization that drives revenue for hoteliers, car rental owners and regional airlines through a multi-channel reservation sales center, the adoption of leading-edge technology, and partnerships with clients to provide ongoing education. Founded in 1979, the privately held Calgary, Alberta-based firm pursues a mission of being "The number one producer of bookings and profitability per client." This is accomplished through mastering the electronic channel marketing environment, developing and implementing strategies for each client's unique position, and educating customers about how to optimize participation in the changing electronic marketplace. VIP, the industry's second largest provider of reservation sales services to hotels, car rental companies and airlines, serves more than 5,000 clients worldwide. A sister subsidiary of VIP acquired Lexington Services in November of 2003. The combined companies are a central distribution point to every viable Internet Web booking site, and to all of the major global distribution systems including Sabre, Galileo, Pegasus, WorldRes, Amadeus, and Worldspan. VIP is headquartered in Calgary, Canada with a USA headquarters in Dallas, Texas and significant development office presence in Denver, Colorado, London, United Kingdom, Hong Kong and other cities located around the world.
|Also See||Lexington Services Boosts Internet Bookings and Revenue for Clients through Targeted Promotions, and Hands-On Channel Management / July 2004|
|Lexington Services Introduces First-To-Market Hotel Website Package Booking Engine / June 2004|
|VIP Adds Website Services and Merchant Express to Drive Property Bookings, Maximize Rates / May 2004|
|336 New Properties Chose VIP International to Drive Channel Reservation Sales in First Quarter of 2004 / April 2004|
|Franchisees on the De-flagging Fence: A Gamble Or A Golden Goose? Former Franchisees Talk Specifics About Channel Loyalty and How They Leverage VIP International Channel Marketing to Succeed as Independents / March 2004|
|Lexington Services Launches Galileo's Next-Generation Seamless Solution, Inside Shopper™; Gains Access to Real-Time Rates and Availability / March 2004|
|Midscale Franchisor Hands Franchisees 22% Increase in Internet Bookings; Country Hearth Inn Fuels 22% Growth in 2003 with New Internet Booking Technology, Branding Strategy for Franchisees; Projects 28% Growth in 2004 / February 2004|
|Study: Room Rates 6.5% Higher For Reservations Booked From Hotel Sites - VIP International Launches Website Services to Drive Traffic to Property Sites / December 2003|
|An Affiliate of VIP International, Reaches Definitive Agreement to Acquire Lexington Services / November 2003|
|VIP International Boosts Hotel Reservation Services, Selects Voxify to Reduce Costs for Clients, Enhance Call Center Efficiency / October 2003|
|#1 Provider of Car Rental Software Teams with VIP International to Fuel Independents’ Reservation Volume / October 2003|
|Business Travelers, Consumers Grab Lower Rental Car Rates, Book Online from Independent Agency Site / September 2003|
|E-Z Rent A Car Perfects Internet Strategy to Boost Reservations 20% in 2003 / September 2003|
|WorldRes Agreement Gives VIP International Hotels Second ‘Low-Fee’ Merchant Model Program / Aug 2003|
|Top Channel Marketing Provider VIP International Taps Industry Veteran to Power Marketing Efforts, Funnel 158% Growth / Aug 2003|
|VIP International Cements Reputation as Leading GDS and Channel Marketing Provider for Asia Pacific / Aug 2003|
|Hotel Owner/Operators Disclose Secrets of Web Booking Success / June 2003|
|Dave Crawford Appointed Director of Airline and Auto Rental Business Development for VIP International / June 2003|
|Hotel Company Sharpens Channel Management for 22% Increase in Average Length of Stay for GDS Bookings, 14% Jump in ADR / June 2003|
|Interstate Hotels, Candlewood Suites, Regal Hotels, Canadian North Airlines Shift Call Center Responsibility to VIP: Interstate To Pass Along 8% to 10% Savings to Properties; Regal Hotels up 26% / May 2003|
|Zero Transaction Fees: Independent Hotels, Chains Profit from Landmark Agreement; Manage Discounted Rooms Through Central Res Systems at No Cost / May 2003|
|Interstate Hotels & Resorts Signs Five-Year Agreement with VIP International to Outsource Call Center; Expects to Pass Along 8 Percent to 10 Percent Savings, Increased Revenue to Hotels / April 2003|
|Hong Kong’s Largest Hotel Operator Sees Reservation Numbers Jump 26 Percent In First 10 Months of 2002, Increases Global Presence with New Reservation Sales Provider / February 2003|
|Canadian North Chooses Calgary-based VIP International to Provide Voice Reservation and Support services / January 2003|
|Midwestern Chain Targets Value-Conscious Senior Market; Picks New Channel Marketing Provider to Power Goal of 100% Increase in Bookings / January 2003|
|Midwestern Management Firm Gains 69% Increase in GDS Reservations YTD at 12 ‘Enhanced Limited-Service’ Properties / Dec 2002|
|Texas-Based Hotel Chain Captures 104% More GDS Reservations YTD, Speeds Ahead of Economy / Dec 2002|
|Four Star Calgary Hotel Reports 42% Increase in Bookings During Initial Period With New Channel Marketing Provider / Nov 2002|