Hotel Online  Special Report

Tradewinds Corporation Berhad Selects InterContinental
Hotels Group to Manage the Mutiara Kuala Lumpur
and Mutiara Penang 


Kuala Lumpur, August 26, 2004 –  Arena Target Sdn Bhd, a subsidiary of Tradewinds Corporation Berhad (formerly known as Pernas International Holdings Berhad) announced  the appointment of InterContinental Hotels Group to manage two of Malaysia’s premium hotels. The appointment was the result of an extensive search for a reputable international hotel management company that can enhance the offerings of Mutiara Kuala Lumpur and Mutiara Penang to international travellers.

The strategic partnership will witness the establishment of two world-renowned hotel brands, with the Kuala Lumpur property becoming the first Crowne Plaza hotel in Kuala Lumpur and the Penang property becoming the first InterContinental resort in Malaysia. 

“Malaysia has always been a priority for InterContinental Hotels Group and this alliance allows us to increase our presence with the right brands and the right partner in the right locations. By combining Arena’s strengths in real estate and our hotel management expertise, we are confident that the synergy will enable the two hotels to be the best in their market place, with quality accommodations and international service offerings, commented Mr A. Patrick Imbardelli, Managing Director, Asia Pacific, InterContinental Hotels Group.

“This appointment by Arena Target clearly demonstrates that our partners recognise the value we bring to the relationship. We have a proven formula that will drive revenue generation and operational excellence in our hotels while at the same time enhancing asset value and profitability for our hotel owners and business partners,” Mr Imbardelli added.

Tradewinds Corporation Berhad (TWS Corp) has been seeking an international hotel management partner to enhance selected hotels in its portfolio, in line with its main objective of revitalising its hotels business post-restructuring. This partnership will allow TWS Corp to deliver on its commitment to enhance shareholder value. 

Speaking on the decision to partner with InterContinental Hotels Group to achieve this, En Mohd Redza Shah bin Abdul Wahid, Group Chief Executive Officer of Tradewinds Corporation Berhad, said, “We believe that we have found the right hotel management partner in InterContinental Hotels Group. The strength of 

Mutiara Kuala Lumpur Hotel
Jalan Sultan Ismail
Kuala Lumpur, Malaysia

Mutiara Beach Resort Penang
1 Jalan Teluk Bahang
11050 Penang, Malaysia
InterContinental Hotels Group’s hotel management expertise, its world-recognised Crowne Plaza Hotels & Resorts and InterContinental Hotels & Resorts brands and their global infrastructure in marketing and reservation are the impetus for this strategic alliance.  We are confident that the partnership with InterContinental will reinforce our leadership of Malaysia’s hospitality industry.”

“The alliance between Arena Target and InterContinental Hotels Group is timely as the Crowne Plaza Kuala Lumpur and the InterContinental Resort Penang will be well positioned to capture a significant share of the expected 13 million visitors to Malaysia this year. Both our organisations are looking forward to a mutually fulfilling partnership that will bring benefits to our stakeholders,” said En. Redza.

Crowne Plaza Kuala Lumpur

The 36-storey Crowne Plaza Kuala Lumpur will be launched in December 2004. Strategically located in the centre of Kuala Lumpur’s banking and commercial centre, it boasts 535 guest rooms that are outstanding and offer high levels of comfort.  The Grand Nirwana Ballroom and 13 other meeting suites offer 38,000 square feet of indoor function and meeting space complemented with a full Executive Business Centre. The hotel has undergone a RM93 million refurbishment programme more than one year ago and will continue to enhance its facilities and amenities to position itself as The Place To Meet for business travellers and conference delegates. 

InterContinental Resort Penang

Mutiara Penang is a landmark hotel in Penang with its 438 guest rooms enjoying sea and garden views. Located on a prime beachfront at Teluk Bahang, otherwise known as the 'Glowing Bay' and nestled in 7.3 hectares (18 acres) of landscaped tropical greenery, it is a luxury escape for many travellers. After a refurbishment programme over the next period of 12 months, the hotel will be launched as InterContinental Resort Penang in the third quarter of 2005.


Emma Paris
Tel: +65 6324 2263

Also See: Shangri-La Hotels and Resorts Signs Management Agreement to Operate the 580 room Traders Hotel, Kuala Lumpur / May 2003
LaSalle Investment Management Giving the Karon Villa Phuket Beach Resort a US$20 million refurbishment, Appoints InterContinental Hotel Group to Manage as a Crowne Plaza Hotel / May 2004
InterContinental Hotels Group Secures Six Management Agreements and One Holiday Inn Franchise Agreement in Asia Pacific / January 2004

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