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 Despite a ‘No-alcohol Concept’ The Taj Palace Dubai Running 95% Occupancy; Taj Hotels Opening India’s First Service Apartments Complex, Taj Wellington Mews


01 Aug 2004 - Dubai -  Taj Palace Hotel Dubai is well on its way as it turns another year older. Three years ago on June 20th, Taj Palace Dubai became the ninth premium property of the Indian Hotels Company under its Taj International Luxury brand. It was the first time ever for a five star Dubai hotel to open with a unique no-alcohol concept. That same year, a market survey rated the hotel as having the largest rooms in the city at 61 square meters (with balcony). Currently, the Taj Palace Hotel Dubai remains to be unmatched retaining the same profile, whilst, continuously delivering excellent business results giving competitors a run for their money. 
GM Yannick Poupon exclaimed,” Despite the fierce competition in the hospitality industry, Taj Palace Dubai has managed to wrestle the hurdles. Our continued optimism towards a brighter business ahead given our current regional situation has helped us focus our attention towards achieving highly our visions and delivering our committed objectives for both our owners and managing company.” 

With robust business from previous months, Taj Palace Hotel Dubai has averaged 95% hotel occupancy since January this year. It is the only five star city hotel that garnered a rare achievement of having 44 days successive perfect 100% daily occupancy from July 30 to Sept 14th in 2003.  This summer, Taj Palace Dubai leads the competitive set with the highest RevPar average amongst other five star city hotels. The past seven months saw the Taj Palace Dubai realizing its budget 

Taj Palace Hotel Dubai
Deira Dubai, 
United Arab Emirates
objective for year-to-date. Thanks to the growing tourist arrival in Dubai where the hotel grabbed a better slice of the tourist market. It is looking at continuously strategizing its position in order to up its earning position as expected. Emerging new markets like South Africa and Russia are part locations of the future roadshows the hotel is planning to participate this quarter. With 271 hotels in Dubai challenging for business share; competition has just gotten fiercer each time. This year’s outlook aims to surpass 2003’s stellar performance brought about by the busy IMF and World Bank Meetings followed by the Dubai Airshow..

Despite being the only five star hotel with a ‘no-alcohol concept’ Taj Palace Dubai constantly remains a top favorite amongst leisure and business travelers to Dubai. It is raved amongst tour operators and travel agents being the only hotel in Dubai with the largest room at 61 square meters with balcony; considering all room comes with a private balcony for the guests, plus, the only one having the finest hotel spa offering modern Ayurvedic and popular spa massages from Far East and Europe. Taj Palace Hotel Dubai is indeed looking at more remarkable growth in the years to come. 

The Taj Hotels, Resorts and Palaces manage the Taj Palace Hotel Dubai.  The hotel has 147 executive rooms (the largest in the city), 12 suites and 90 apartments. Taj Hotels, Resorts and Palaces is part of the Tata Group, India's premier business house. The Taj Palace Hotel Dubai is owned by Juma Al Majid Establishments. 

Taj Wellington Mews - India’s first Luxury Residences from Taj Hotels Resorts and Palaces 

Drawing upon the Taj’s international experience in the service apartments category with the exclusive luxurious apartments at the Taj Palace Hotel in Dubai and the award-winning 51 Buckingham Gate in London; the Taj Hotels Resorts and Palaces, one of South Asia’s finest group of hotels, has introduced Taj Wellington Mews, India’s first luxury residence complex. 

To be launched by the latter half of 2004, Taj Wellington Mews marks the Taj’s foray into serviced luxury residences in India.   Drawing on its rich hoteliering heritage, the luxury residences will deliver on the Taj brand promise of a luxury experience that combines the familiar comforts, space and privacy of home with the facilities and security of a luxury hotel. The Taj Wellington Mews complements the existing portfolio of Taj Hotels Resorts and Palaces. 

The launch of Taj Wellington Mews marks the foray by the Taj in the emerging category of service apartments. A key strategic thrust at the Taj has been to provide comprehensive and customized hospitality solutions across a range of consumer segments.  With this foray, the company is now geared to make the Taj synonymous with gracious hospitality in all its aspects.

Taj Wellington Mews Luxury Residences
33 Nathalal Parekh Marg, Colaba,
Mumbai 400 001,
Taj Wellington Mews is strategically located in the heart of South Mumbai, within an arms reach of the main business and shopping areas and the cultural centres, galleries and theatres.  The complex is spread over 2.6 acres of lush landscaped gardens and has been designed by John Portman and Associates, USA.  Fully furnished and self-contained, it has 88 well appointed luxurious and functional apartments with options of 1-3 bedrooms.  An independent tower block contains a therapeutic spa and state-of-the-art health club and a swimming pool.  The Taj Wellington Mews provides other amenities such as a fully equipped kitchen, a data port, private telephones, daily housekeeping, round the clock maintenance and complete security.  A high-tech Business Centre, a delicatessen, a library, separate parking facilities and discreet apartment entrances, offer guests exclusivity and convenience.  (end)

Established in 1903, Taj Hotels Resorts and Palaces is one of South Asia’s largest and finest group of hotels, comprising 57 hotels in 38 locations across India with an additional 13 international hotels in the Maldives, Mauritius, UK, Nepal, Sri Lanka, Africa and the Middle East. 


Bessie Salomon
Marketing Services Manager
Taj Palace Hotel Dubai
Phone: +9714.2113014
Fax: +9714.2113003

Also See: Taj Hotels, Preserving India's Heritage One Hotel at a Time / Nov 2002
Raymond Bickson Aaccepts Position of Chief Operating Officer for Taj Luxury Hotels; Will Relocate to Bombay after 15 Years as GM of The Mark New York City / Nov 2002
The ‘No-alcohol Policy’ at the Taj Palace Hotel Dubai Has Created a Niche Market for the Hotel / March 2002

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