Hotel Online  Special Report



Brett Schoenfield Named President of
The Homestead in Hot Springs, Virginia


Hot Springs, VA -  August 4, 2004 – Officials from ClubResorts announced today that Brett Schoenfield has been named president of The Homestead, the historic resort located in Hot Springs, Virginia.  Schoenfield, who was promoted from his position as The Homestead’s executive vice president, will assume his new role on August 20, 2004.

Schoenfield will replace current president, Gary K. Rosenberg, who announced his resignation earlier this week.  Rosenberg, a 35-year hospitality veteran, had been at the helm of the resort since 1993, when ClubResorts purchased the destination.  During his tenure, the 15,000-acre property underwent a complete restoration and re-established its reputation as one of the leading resort properties in the country.

“It has been my privilege to serve as president of this incredible historic property,” said Rosenberg.  “Together with the full commitment from ClubResorts, we have completely restored and financially rejuvenated this American icon not only to its original grandeur but well beyond. The commitment of ClubCorp to the Homestead and to me has been an experience and an opportunity that my family and I will never forget. As I pursue other business interests, overseeing the restoration of The Homestead will always remain the pinnacle of my career.”

Schoenfield, who has been with The Homestead for nearly 10 years, has been an integral part of the resort’s growth and development.  Starting as a rooms division manager, Schoenfield’s outstanding leadership skills were quickly recognized, and he steadily moved up the ranks.  He was promoted to hotel manager in 1996, general manager in 1998 and to executive vice president in 2000.  As executive vice president of The Homestead, he directed the creation and development of the resort’s famed KidsClub, a unique children’s program that has gained national recognition.  He oversaw the creation of the highly-successful retail space and led in the development of The Homestead’s unique Central Activity Reservations department, which provides a one-stop itinerary for resort guests.

“I am honored to accept the position as president of The Homestead, it is the dream of a lifetime for me,” said Schoenfield.  “I take great pride in the resort and in our staff, and I am looking forward to continuing our tradition of providing our guests with outstanding service and the best in Southern hospitality.”

Prior to his work at The Homestead, Schoenfield served as rooms division manager for both the Hyatt Regency Hill Country Resort in San Antonio, and the Hyatt Dorado Beach in Dorado, Puerto Rico. Schoenfield graduated from University of Las Vegas with a Bachelor of Science in Hotel Administration, and is a member of the James Madison University HTM advisory council, ClubCorp’s Leadership Cabinet and the Bath County Industrial Development Authority.

“Brett has made many key contributions to the success of The Homestead since he started with us nine years ago,” said Rich Beckert, Executive Vice President, ClubResorts.  “He has a complete understanding of the property, the people and the opportunities.  I look forward to seeing Brett’s continued progress and success at The Homestead.”

Located on 15,000 acres in the heart of Virginia’s Allegheny Mountains, The Homestead is one of the premier luxury resorts in America. The resort combines history and tradition with all of today’s latest amenities, a trademark style of "comfortable elegance" and a seemingly endless array of outdoor activity options. These include premier golf on three courses, hundreds of miles of hiking and biking trails, a shooting club featuring sporting clays, skeet & trap, one of the country’s finest classic spa experiences and more.

The Homestead is owned and operated by ClubCorp, founded in 1957 with $1.6 billion in assets. In addition to The Homestead, ClubCorp also owns and operates Barton Creek, a full service resort and renowned meetings destination in Austin, TX; and Pinehurst, the world’s largest golf resort and site of the 1999 and 2005 U.S. Open. In addition to its collection of premier golf resorts, the company also includes a prestigious group of designated corporate clubs such as Firestone Country Club in Akron, OH, in addition to its retail operations and resort realty development.



Mary Sanders
The Homestead

Also See: Donald Padgett II Appointed the New President of Pinehurst Resort / May 2004
John A. Beckert, Former President of Bristol Hotels, Named President of ClubCorp Inc / Aug 2002

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