Hotel Online  Special Report

 Raffles Hotels and Resorts Creates Alliance
with India-based Taj Luxury Hotels


SINGAPORE, 19 August 2004 – Raffles International Limited has signed a strategic marketing alliance with Taj Hotels Resorts and Palaces, an entity of Indian Hotels Company Limited, India’s largest group of hotels. This alliance enables the two hotel groups to harness each other’s strengths in their respective stronghold markets.

The geographical distribution of both companies’ hotel portfolios is complementary. Raffles International has a global footprint of 37 luxury and deluxe hotels spread throughout 32 destinations across Asia, Australia, Europe, North America and South America while Taj Hotels Resorts and Palaces has a strong domestic network in India and in select international primary destinations. The Taj Group has about 70 hotels at 48 places in India and abroad.

The marketing alliance will be implemented under two phases. The focus of phase one will be to develop cross marketing programmes for the luxury brand hotels of the two companies; namely Raffles Hotels and Resorts and Taj Luxury Hotels. The second phase of the marketing alliance will involve Swissôtel Hotels and Resorts and Taj Business and Leisure Hotels and will be implemented at a later date. 

Speaking on the occasion, Mr. Raymond Bickson, Managing Director, The Indian Hotels Company Limited, said, “This is certainly a win-win alliance for both companies.  It will give us the opportunity to work with the Raffles International network to create greater awareness of the Taj brand in key markets across Asia-Pacific, Europe & America.  This alliance will bring in a synergistic approach to the marketing efforts of two of Asia’s finest hospitality brands. Most importantly it will benefit our valuable guests and clients to enjoy recognition and the highest level of service.” 

Ms Jennie Chua, Chairman and CEO of Raffles International said, “The alliance comes at the most opportune time when India’s tourist industry is booming due to a rush of foreign tourists into the country and increased travel by Indian residents to places within India and to overseas destinations. By creating an alliance with an India-based hotel company with properties that have similar brand positioning and quality of customer service to our own, we offer our guests reciprocal privileges and benefits.” 
According to India’s Ministry of Tourism and Culture, about three million tourists visited India in 2003, a 15 percent increase over the previous year. For the first half of 2004, tourist arrivals had increased nearly 20 percent. At the same time, the number of Indians travelling abroad in 2003 increased by 30 percent to 4.5 million. 

Raffles Hotels and Resorts is a collection of 12 luxury hotels, each a landmark in its respective city. The collection includes Raffles Hotel and Raffles The Plaza in Singapore; Raffles L’Ermitage Beverly Hills, California, United States; Raffles Hotel Vier Jahreszeiten, Hamburg, Germany; Raffles Le Montreux Palace, Montreux, Switzerland; and Raffles Resort Canouan Island, The Grenadines.

There are 14 hotels under the Taj Luxury Hotels portfolio, with 11 in India and three abroad. They include The Taj Mahal Palace & Tower in Mumbai, Rambagh Palace in Jaipur and Taj Lake Palace in Udaipur. The hotels outside India are located in the Maldives, Mauritius and London.

The portfolio of hotels under both Raffles Hotels and Resorts and Taj Luxury Hotels are treasured historic landmarks and destinations unto themselves. They share a mutual philosophy, which places a premium on offering high-quality service while maintaining the unique appeal of each hotel. The Raffles-Taj partnership will provide guests with a total of 26 hotels offering not only comparable service and quality, but also distinct experiences in unique destinations to choose from.

One unique experience by Raffles Hotels and Resorts is a “Journey of a Lifetime”, which incorporates the Breaking of Dawn at Angkor, presented by Raffles Grand Hotel d’Angkor. Taj Luxury Hotels offers spectacular wedding packages, celebrated in a true regal style at the fairytale Taj Lake Palace Udaipur, set in the midst of a magical lake in Rajasthan.

Raffles Hotels and Resorts and Taj Luxury Hotels intend to undertake joint sales events at travel and trade fairs, implement sales information exchanges and cross-promote their hotels. In addition, joint food and beverage promotions and client benefits will be offered to preferred guests of Raffles and Taj Luxury Hotels. 

Established in 1903, Taj Hotels Resorts and Palaces is one of South Asia’s largest and finest group of hotels, comprising 57 hotels in 38 locations across India with an additional 13 international hotels in the Maldives, Mauritius, UK, Nepal, Sri Lanka, Africa and the Middle East. 

Raffles Holdings Limited is a hospitality company listed on the Singapore Exchange Securities Trading Limited. It is headquartered in Singapore and has an approximate 12,000-room portfolio comprising hotels and resorts in 32 destinations across Asia, Australia, Europe, North America and South America. 

Raffles International Limited is the hotel management arm of Raffles Holdings Limited. Formed in 1989, Raffles International Limited is a name well respected in the industry for its standards of quality, award-winning concepts and innovative approach towards hotel management. Raffles International markets its hotels and resorts under two brands -- Raffles Hotels & Resorts and Swissôtel Hotels & Resorts. 

Raffles Hotels & Resorts ( is a collection of 12 luxury hotels located in major cities around the globe and distinguishes itself by the highest standards of products and services. Each hotel is a landmark in its respective city and most are positioned at the top of their local markets. The collection of award-winning hotels includes Raffles Hotel and Raffles The Plaza in Singapore, Raffles L’Ermitage Beverly Hills in the US, Raffles Hotel Vier Jahreszeiten, Hamburg, Germany and Raffles Le Montreux Palace, Montreux, Switzerland. The latest addition to the portfolio is Raffles Resort Canouan Island, The Grenadines. 



Judith Tan
Area Director –
Media Relations
& Communications
Raffles International Ltd
Tel: (65) 6430 1366

Also See: Raymond Bickson Aaccepts Position of Chief Operating Officer for Taj Luxury Hotels; Will Relocate to Bombay after 15 Years as GM of The Mark New York City / Nov 2002
Despite a ‘No-alcohol Concept’ The Taj Palace Dubai Running 95% Occupancy; Taj Hotels Opening India’s First Service Apartments Complex, Taj Wellington Mews / Aug 2004

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