Hotel Online  Special Report


Metamend Launches Search Engine
Optimization Site For Hotels
Web Site Promotion for Hotel and Accommodation Industry


August 11, 2004 - VICTORIA, BC - Metamend today announced it has launched a new web site specifically designed to supply search engine optimization (SEO) solutions and web site promotion services to the Hotel and Accommodation Industries.

Geographic location is becoming increasingly important as search technology matures. Each independent bricks and mortar location needs to stand alone as a visible entity, whether or not they are part of a chain. With location based searching now becoming a reality some of the larger organizations are scrambling to ensure their brand, plus their specific properties, are properly visible, and may be found in search results by travelers doing online trip planning and booking reservations.

There are many variables to be taken into consideration for each accommodation or destination resort or hotel. Search parameters alone can produce any number of synonyms for the word hotel: Motel, inns, rooms, lodging, B&B, bed and breakfast, cabins, suites, etc. When people are planning travel online they use any number of these terms. Owners of accommodation properties must take these factors into consideration and prepare their SEO strategies accordingly. They are looking to increase both their occupancy rates and brand recognition. Uniqueness is the best way to do this in a very crowded and competitive market. Most have been too busy running their businesses to actively pursue adding an aggressive SEO campaign to their existing marketing campaigns.

This has allowed discounters, and consolidators to actively target the market, and successfully become intermediaries between the hotels and their customers. Metamend helps hotel operators position their web sites properly in search results, diminishing the impact of these third part vendors. The company offers packages of SEO services specifically targeted to the destination location and vernacular used by the traveling public to increase placement and traffic for hotel clients.

Metamend CEO, Richard Zwicky explained the reasoning behind the firm's decision to select hotels as a target market. "We have seen a generous increase in our client base related to the hotel industry and other forms of travel and accommodation related businesses," said Zwicky. "We recognized that many were franchises of large chain organizations having unique visibility problems on the Internet. We already have the ability to tag web pages with GIS coordinates and fully optimize web sites. It seemed natural for us to target a specific sector which needs help. Our SEO service solves many of the visibility problems currently facing this industry," concluded Zwicky. offers all accommodation and travel related web site owners several specific SEO Hotel packages, which utilize the company's standard optimization skills, combined with knowledge of the travel industry.

About Metamend

Metamend specializes in the development and integration of automated search engine marketing and promotion technologies, strategies and solutions. Corporations, independent web site operators, hosting firms and world leading e-commerce solution providers have implemented Metamend's innovative search engine optimization solutions.



Robert McCourty
Ph: 1-250-381-6382
Toll Free: 1-866-381-6382

Also See: Searching for Bookings? Optimize / Dr. Matthew Dunn / August 2004

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