Hotel Online  Special Report

 Fredric A. "Ric" Nicholson Named Director of Sales
and Marketing for The Adolphus, Dallas


DALLAS, TX (August 2, 2004) - Fredric A. "Ric" Nicholson has been named director of sales and marketing for The Adolphus, effective immediately.  He will be responsible for all aspects of room sales, including marketing and advertising strategies for the property.  Mr. Nicholson will oversee the hotel's six sales managers and the production of key business segments.  The appointment was announced by Tom E. Garcia, managing director of The Adolphus.

"Ric brings to The Adolphus a depth of experience perfectly tailored to the demands of one of America's landmark luxury hotels," said Mr. Garcia.  "His collaborative management style and proven leadership qualities will strengthen our sales force and enhance our presence in the Dallas market," added Garcia.

Ric Nicholson joins The Adolphus from The Westin Seattle, where he was director of group sales for the 891-room downtown convention hotel.  His innovative sales strategies and web-based marketing ideas drove sales growth in a highly competitive market.  Mr. Nicholson's hospitality career has spanned two decades and included executive posts with Starwood, Sheraton, Hyatt, and Harrah's.

A Hotel & Restaurant Management graduate of San Francisco City College, Mr. Nicholson is active in a number of professional organizations.

THE ADOLPHUS - Built by beer baron Adolphus Busch in 1912, The Adolphus has been a Dallas landmark for over 90 years.  The 429-room hotel is a famed venue for social events and business affairs.  It is also home to The French Room restaurant and plentiful meeting and event space, classic accommodations and the legendary afternoon tea in the lobby living room.  The Adolphus is located at 1321 Commerce Street, Dallas, TX 75202. 

Noble House Hotels & Resorts is a privately-held hotel management and development company based in Seattle, Washington.  The company owns and manages 12 boutique hotels and resorts located in seven states and spanning the four coastal corners of the U.S.  Founded in 1980, the Noble House collection includes such renowned properties as The Adolphus in Dallas, Texas; Little Palm Island Resort & Spa in the Florida Keys and The Edgewater in Seattle, Washington. 

David Davis
The Adolphus
(214) 651-3535

Brad Packer
Noble House Hotels & Resorts
(305) 860-4385

Also See: Major Dallas Hotel Operators Invited to Evaluate Dallas CVB Sales Processes; Bureau Not Acheiving Sales Goals / July 2004
Chef David Meador Opens Noble House Hotels and Resorts Signature Restaurant Concept, BALEEN, at The Inn and Spa at Loretto / May 2004

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