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We�re Back! CANADIAN LODGING OUTLOOK
The Canadian Lodging Outlook is a joint monthly publication of Smith Travel Research and HVS International, Vancouver and Toronto, Canada . |
| By: Betsy MacDonald, MAI, AACI, RIBC - HVS International - Canada
If the results for the month of June are any indication, we are back on track. Downtown Toronto saw a 39% increase in rooms demand and a 55% increase in RevPAR. Occupancy during the month of June was 75.1% at a $165.04 average room rate. The Alberta Mountain Region reported an increase in demand of 26.2% and a 28.6% increase in RevPAR. Occupancy was 81.2% at a $298.73 average room rate. Vancouver had an 18.4% increase in demand, and a 23.6% increase in RevPAR. Occupancy in Vancouver was 80.5% at a $150.92 average room rate, about half the average room rate achieved by the Alberta Mountain Region. Calgary had an increase of 8.9% in rooms demand, and a 20.4% increase in RevPAR. Calgary occupancy during the month of June was 78% at a $131.26 average rate. Winnipeg reported monthly occupancy at 74.7% at a $95.18 average room rate. Room demand for the month of June was up 8.9% and RevPAR was up 8.7%. Niagara Falls reported an increase in demand of 17.5% and a 21.8% increase in RevPAR. Occupancy for the month of June was 69% and the average rate was $124.24. Toronto North/East reported at 34.7% increase in demand during the month of June, and a 37% increase in RevPAR. Occupancy was 65.8% and the average room rate was $110.71. Toronto Airport/West reported a 21.2% increase in demand, and a 29.8% increase in RevPAR. Occupancy for the month of June was 67.4% and the average room rate was $106.79. Halifax reported occupancy at 75.3% with an average room rate of $135.99, and they were actually down from the prior year while demand declined by 11.9%. Overall, the province of Newfoundland reported occupancy at 84.5% during the month of June with a $126.97 average room rate. Manitoba's June occupancy was 72.9% at a $93.71 average room rate. Nova Scotia, Quebec, Yukon Territory and British Columbia all reported occupancy between 70% and 71%. Manitoba, Saskatchewan and the Yukon were the only areas to report average room rates below $100. June was a GOOD month! One thing we have noticed from all of these statistics is that Canadian
Hoteliers are doing what they should be doing, as demand strengthens in
markets, hotel managers are increasing their average room rates.
Yield management does not seem to be one of our problems. As Randy Smith
from Smith Travel Research (STR) has said on more than one occasion, the
Canadian hoteliers seem to have a lot more rate integrity.
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Year to Date |
of Rooms |
Rate 2004 |
Rate 2003 |
Rate 2004 |
Rate 2003 |
2004 |
2003 |
2004 |
% Change |
| Nova Scotia Area | 1,693 | 51.1% | 53.0% | $73.94 | $76.64 | $37.78 | $40.62 | 0.5% | -3.1% |
| Halifax, NS | 2,077 | 63.6% | 66.6% | $118.91 | $117.53 | $75.63 | $78.27 | 0.0% | -4.6% |
| Montreal, QC | 14,814 | 59.8% | 59.5% | $118.36 | $119.20 | $70.78 | $70.92 | 0.3% | 0.9% |
| Quebec City, QC | 3,871 | 57.7% | 58.4% | $122.44 | $123.52 | $70.65 | $72.14 | 1.0% | -0.2% |
| Quebec Area | 3,473 | 52.0% | 51.6% | $88.31 | $86.89 | $45.92 | $44.84 | 0.1% | 1.0% |
| Toronto Downtown | 12,246 | 64.7% | 51.3% | $151.26 | $141.68 | $97.87 | $72.68 | -1.9% | 23.7% |
| Toronto North/East | 6,641 | 55.3% | 46.4% | $108.53 | $107.37 | $60.02 | $49.82 | 0.0% | 19.1% |
| Toronto Airport/West | 6,849 | 68.1% | 59.9% | $109.49 | $107.38 | $74.56 | $64.32 | -4.8% | 8.3% |
| Ottawa, ON | 7,571 | 60.6% | 62.3% | $125.81 | $125.81 | $76.24 | $78.38 | 1.6% | -1.3% |
| Ontario East | 4,003 | 49.6% | 48.6% | $89.38 | $88.23 | $44.33 | $42.88 | 0.1% | 2.3% |
| Ontario Southwest | 8,540 | 52.9% | 53.5% | $87.99 | $86.38 | $46.55 | $46.21 | 2.7% | 1.6% |
| Ontario North | 5,461 | 49.1% | 50.8% | $79.06 | $80.21 | $38.82 | $40.75 | 0.1% | -3.4% |
| Niagara Falls, ON | 7,429 | 46.4% | 45.0% | $107.69 | $98.26 | $49.97 | $44.22 | 4.7% | 8.0% |
| Ontario Central | 8,067 | 54.5% | 54.1% | $98.87 | $97.07 | $53.88 | $52.51 | 2.0% | 2.8% |
| Winnipeg, MB | 3,712 | 60.7% | 58.1% | $91.69 | $91.69 | $55.66 | $53.27 | 0.0% | 4.5% |
| Regina/Saskatoon, SK | 3,939 | 57.9% | 58.8% | $90.75 | $87.47 | $52.54 | $51.43 | -0.1% | -1.6% |
| Calgary, AB | 5,325 | 62.4% | 58.2% | $118.16 | $112.67 | $73.73 | $65.57 | -1.4% | 5.7% |
| Edmonton, AB | 5,931 | 61.8% | 60.9% | $100.04 | $96.96 | $61.82 | $59.05 | 2.0% | 3.5% |
| Alberta Area | 8,339 | 57.1% | 56.3% | $92.19 | $88.82 | $52.64 | $50.01 | 1.9% | 3.4% |
| MountainRegions, AB | 2,266 | 62.7% | 57.8% | $214.20 | $194.06 | $134.30 | $112.17 | 0.4% | 8.9% |
| Vancouver, BC | 12,589 | 63.6% | 56.9% | $126.85 | $121.90 | $80.68 | $69.36 | 0.2% | 12.0% |
| British Columbia Area | 9,098 | 47.0% | 46.6% | $102.21 | $103.23 | $48.04 | $48.11 | 0.8% | 1.6% |
| Victoria, BC | 2,877 | 54.8% | 54.2% | $93.42 | $89.54 | $51.19 | $48.53 | 1.5% | 2.7% |
| Provinces | |||||||||
| Alberta | 21,830 | 60.3% | 58.2% | $112.84 | $108.14 | $68.04 | $62.94 | 1.2% | 4.9% |
| British Columbia | 25,748 | 58.9% | 54.9% | $124.14 | $122.16 | $73.12 | $67.07 | 0.9% | 8.2% |
| Manitoba | 4,098 | 59.9% | 57.7% | $90.22 | $90.31 | $54.04 | $52.11 | 0.0% | 3.8% |
| New Brunswick | 3,030 | 55.5% | 56.2% | $94.14 | $91.18 | $52.25 | $51.24 | 1.2% | 0.0% |
| Newfoundland | 1,521 | 60.4% | 59.3% | $110.77 | $107.14 | $66.91 | $63.53 | 0.0% | 1.9% |
| Nova Scotia | 3,770 | 58.1% | 60.6% | $101.56 | $101.62 | $59.01 | $61.58 | 0.4% | -3.7% |
| Northwest Territories | INS | INS | INS | INS | INS | INS | INS | INS | INS |
| Ontario | 65,702 | 57.3% | 53.5% | $114.24 | $109.95 | $65.46 | $58.82 | 0.7% | 8.0% |
| Prince Edward Island | 889 | 42.7% | 42.2% | $87.35 | $84.62 | $37.30 | $35.71 | 0.0% | 1.0% |
| Quebec | 23,294 | 59.0% | 58.5% | $127.23 | $127.08 | $75.07 | $74.34 | 0.3% | 1.2% |
| Saskatchewan | 5,376 | 54.4% | 54.7% | $84.84 | $82.07 | $46.15 | $44.89 | 0.2% | -0.3% |
| Yukon Territory | 585 | 45.8% | 40.9% | $85.98 | $80.71 | $39.38 | $33.01 | 0.0% | 11.9% |
| Canada | 155,843 | 53.4% | 52.1% | $98.89 | $96.44 | $52.81 | $50.25 | 0.7% | 3.1% |
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Selina Lai HVS International � Canada 2120 Queen St. East, Suite 202 Toronto, ON M42 1E2 (416) 686-2260, ext 21 (416) 686-2264 FAX [email protected] www.hvsinternational.com |