Hotel Online  Special Report

Adam Burke Named Senior Vice President and
Managing Director - Hilton HHonors Worldwide


BEVERLY HILLS, Calif. & LONDON - Aug. 11, 2004 -- Adam Burke has been named senior vice president and managing director - Hilton HHonors Worldwide, effective immediately. Previously, Burke served as vice president - marketing, North America for Hilton HHonors Worldwide (HHW), a position he held since June 2001. HHW, jointly owned by Hilton Hotels Corporation and Hilton Group, PLC, operates the Hilton HHonors guest loyalty program.

In his new role, Burke will be responsible for the worldwide marketing and operations of the HHonors program. Reporting to the HHW Management Committee, Burke heads up the HHW Executive Committee, and is a member of the Hilton Hotels Corporation Brand Integration and Distribution Strategy Councils.

"After working closely with the HHW Management Committee to identify the best candidate for this vital position, we are greatly pleased to have selected Adam," said Tom Keltner, president - brand performance and franchise development group for Hilton Hotels Corporation. "Throughout his 12-year tenure with Hilton, Adam has contributed enormously to the strategic direction of numerous marketing programs and to shaping the HHonors program as one of the leading guest reward programs in our industry."

Mike Ashton, senior vice president - marketing for Hilton International, a subsidiary of Hilton Group, PLC, expressed his satisfaction that the HHW Management Committee was able to fill this position with an internal promotion to ensure a smooth continuation of the successful worldwide activities of HHonors.

Burke assumed his new role after Jeffrey Diskin was named senior vice president - Hilton brand management for Hilton Hotels Corporation. Previously, Diskin headed up HHW, a position he held since 1997. Robert Dirks, who served as senior vice president of the Hilton brand for Hilton Hotels Corporation since 2000, now serves as senior vice president - sales strategy and development for Hilton Sales Worldwide.

Burke began his professional career in 1988 as a research associate with Deloitte & Touche. In 1992, he joined Hilton Hotels Corporation in marketing systems, where he managed the company's guest history database. Later that year, he moved to marketing planning and administration as a marketing analyst and, in 1993, was promoted to manager - target marketing. From 1994 to 1995, he served as manager - leisure and resort marketing, joining HHW as manager - member acquisition in August 1995. Subsequent positions held for HHW include assistant director, business programs; director, business programs; and senior director, marketing - North America.

A native of Chicago, Burke received his Bachelor of Arts degree in political science from The Colorado College. He is an active participant in ongoing forums providing consumer feedback on the travel industry, a guest speaker at both industry and academic functions, and is involved with a variety of charitable and community service organizations.

About Hilton Hotels Corporation
Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,200 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R) and Homewood Suites by Hilton(R). For more information about the company, please visit our corporate website at

About Hilton International
Hilton International currently operates more than 390 hotels under the Hilton and Scandic brands. Both Hilton Hotels Corporation and Hilton International are recognized as leaders in the hospitality industry and collectively offer more than 2,500 hotels in over 70 countries worldwide.

About the HHonors Program
Hilton HHonors(R) is a guest reward program that gives frequent travelers a faster way to earn the rewards they want most. Enrolled members can Double Dip(R) to earn HHonors points and airline miles for the same stay, at nearly any rate, at more than 2,500 participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations Club, Homewood Suites by Hilton and Scandic hotels around the world. Hilton HHonors membership, earning of Points & Miles(R) and redemption of points are subject to HHonors terms and conditions.


Hilton Hotels Corporation

Also See: Hotel Guests Learning About the Practical and Logical Forces at Work When Getting an Upgraded Room / January 2004
Starwood Preferred Guest Wins Freddie Awards Hotel Program of the Year; No Blackout Dates, Hassle Free Redemption Cited / April 2002

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