Managing Director - Hilton HHonors Worldwide
|BEVERLY HILLS, Calif. & LONDON - Aug. 11, 2004 -- Adam Burke has
been named senior vice president and managing director - Hilton HHonors
Worldwide, effective immediately. Previously, Burke served as vice president
- marketing, North America for Hilton HHonors Worldwide (HHW), a position
he held since June 2001. HHW, jointly owned by Hilton Hotels Corporation
and Hilton Group, PLC, operates the Hilton HHonors guest loyalty program.
In his new role, Burke will be responsible for the worldwide marketing and operations of the HHonors program. Reporting to the HHW Management Committee, Burke heads up the HHW Executive Committee, and is a member of the Hilton Hotels Corporation Brand Integration and Distribution Strategy Councils.
"After working closely with the HHW Management Committee to identify the best candidate for this vital position, we are greatly pleased to have selected Adam," said Tom Keltner, president - brand performance and franchise development group for Hilton Hotels Corporation. "Throughout his 12-year tenure with Hilton, Adam has contributed enormously to the strategic direction of numerous marketing programs and to shaping the HHonors program as one of the leading guest reward programs in our industry."
Mike Ashton, senior vice president - marketing for Hilton International, a subsidiary of Hilton Group, PLC, expressed his satisfaction that the HHW Management Committee was able to fill this position with an internal promotion to ensure a smooth continuation of the successful worldwide activities of HHonors.
Burke assumed his new role after Jeffrey Diskin was named senior vice president - Hilton brand management for Hilton Hotels Corporation. Previously, Diskin headed up HHW, a position he held since 1997. Robert Dirks, who served as senior vice president of the Hilton brand for Hilton Hotels Corporation since 2000, now serves as senior vice president - sales strategy and development for Hilton Sales Worldwide.
Burke began his professional career in 1988 as a research associate with Deloitte & Touche. In 1992, he joined Hilton Hotels Corporation in marketing systems, where he managed the company's guest history database. Later that year, he moved to marketing planning and administration as a marketing analyst and, in 1993, was promoted to manager - target marketing. From 1994 to 1995, he served as manager - leisure and resort marketing, joining HHW as manager - member acquisition in August 1995. Subsequent positions held for HHW include assistant director, business programs; director, business programs; and senior director, marketing - North America.
A native of Chicago, Burke received his Bachelor of Arts degree in political science from The Colorado College. He is an active participant in ongoing forums providing consumer feedback on the travel industry, a guest speaker at both industry and academic functions, and is involved with a variety of charitable and community service organizations.
About Hilton Hotels Corporation
About Hilton International
About the HHonors Program
Hilton Hotels Corporation
|Also See:||Hotel Guests Learning About the Practical and Logical Forces at Work When Getting an Upgraded Room / January 2004|
|Starwood Preferred Guest Wins Freddie Awards Hotel Program of the Year; No Blackout Dates, Hassle Free Redemption Cited / April 2002|