Hotel Online  Special Report

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TravelCLICK Reports 9.5% Increase in Electronic
Hotel Room Nights Worldwide in Q1
.
Surprisingly, Hotel Revenue from Travel Agents
Increased by 13.3% Year-over-year
CHICAGO (May 11, 2004)--TravelCLICK's eMonitor results for the first quarter of 2004 show that worldwide hotel room nights booked electronically through the Global Distribution Systems (GDS) and key Internet sites grew 9.5%. Revenue jumped 15.4%, as average daily rate (ADR) rose 5.3% compared to the first quarter of 2003. 

Surprisingly, hotel revenue from travel agents increased by 13.3% year-over-year, the greatest jump in well over two years. 

"This supports the ongoing recovery of business travel within the hotel industry," said Kristina Paider, director of marketing for TravelCLICK. "Travel agent bookings remained the leading component of hotel GDS e-commerce for the first quarter of 2004, representing 83% of the total GDS room nights. Travel agents also produced more profitable bookings, with an ADR that is $34.32 higher than those which originate from Internet sites. The consumer Internet channel experienced the highest growth in room nights, and represented 17% of all GDS and key Internet bookings for the quarter."

eMonitor results are compiled from TravelCLICK's comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, SABRE, and Worldspan GDSs. TravelCLICK's eMonitor data also includes hotel bookings made through third-party Internet Web sites powered by Pegasus Solutions. 

Travel Agent Component

Travel agents remained the dominant source of hotel e-commerce. Viewed against the first quarter of 2003, the travel agent component of GDS bookings increased at a 6.9% rate in room nights and 6.0% in ADR. 

Internet Component

Internet (consumer online) room nights displayed growth of 24.9% versus the first quarter of 2003. Average rate was also up for GDS and Pegasus-powered Internet bookings by 5.7% compared to the first quarter of last year. 
 

First Quarter, 2004
 
Room Nights
% Growth vs. Q1-2003
ADR 
% Growth vs. Q1-2003
Total GDS and Pegasus Hotel e-Commerce
27,278,854
9.5%
$123.18
5.3%
Travel Agent Component
22,765,255
6.9%
$128.86
6.0%
Consumer Internet Component
*Excludes Priceline & Hotwire
4,513,599
24.9%
$94.54
5.7%

Performance by Market Segment

Results for the first quarter of 2004 by hospitality industry market segment are shown below. Compared against the first quarter of 2003, all segments posted increases in room nights and average rate. The greatest increase, however, was experienced in the luxury category, where hotel revenues booked electronically rose by over 22% versus the same period in 2003.

First Quarter 2004

Market Segment
Room Nights
% Growth
vs. Q1-2003
ADR
% Growth 
vs. Q1-2003
Luxury
589,585
15.7%
$298.44
6.5%
Upscale
8,511,181
6.1%
$149.95
4.7%
Mid-scale
9,686,005
7.0%
$99.21
4.8%
Economy
1,720,787
5.7%
$68.54
1.9%

Top Destination Markets for Q1 - 2004

Market
Room Nights
% Growth
vs. Q1-2003
ADR
% Growth
vs. Q1-2003
1. New York
1,195,851
10.0%
$189.80 
4.1%
2. Los Angeles
1,065,632
10.9%
$125.75 
2.2%
3. San Francisco/ Oakland/ San Jose 
882,316
5.6%
$132.74 
-3.7%
4. Washington/ Baltimore
855,890
7.4%
$142.00 
5.8%
5. London
678,879
23.6%
$226.19 
14.4%

To receive a free listing of first quarter results by top 50 cities worldwide in electronic bookings, please e-mail . 

About TravelCLICK

TravelCLICK (www.travelclick.net) is the leading provider of solutions that help hotels and other travel industry suppliers maximize profit from electronic distribution channels. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information unavailable through any other source. The company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents, consumers, and group meeting planners when they are booking travel. The company's portfolio of E-commerce solutions enables hotels to better execute strategies that increase business into their own Web sites. 

Established in 1996 and headquartered in the Chicago area, TravelCLICK operates in more than 140 countries around the world. The company has over 6,000 clients, including national and international companies such as Accor, Air France, Avis, Best Western International, British Airways, Carlson Hotels Worldwide, Choice Hotels, Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Grupo Posadas, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Kempinski Hotels & Resorts, Leading Hotels of the World, Loews Hotels, Lufthansa, Marriott International, NH Hotels, The Peninsula Group, The Ritz-Carlton Hotel Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, Thistle Hotels, USAirways, Virgin Atlantic and Wyndham Hotels & Resorts. 


 
Contact:
TravelCLICK
Kristina Paider
847.585.5238
[email protected]
www.travelclick.net

Stephanie Seacord
Leading Edge
135 Piscassic Road (PO Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066
[email protected]



 
Also See: Major Hotel Chains Grew Internet Reservations by 34% in 2003; TravelCLICK Reports eTRAK Results from 30 Leading Brands / March 2004
TravelCLICK Reports 6.3% Increase in Electronic Hotel Room Nights Worldwide in Q4; Travel Agent Bookings Represent 40% Higher ADR than Consumer Internet Channel / eMonitor Results / February 2004
Electronic Bookings Up 10.5% in Q3 for Hotels Worldwide; Consumer Internet Component up 51.6% / eMonitor Results / November 2003
Brand Sites Produce 67% of all Major Hotel Chain Internet Reservations / eTRAK Results / October 2003
Hotwire.com Joins TravelCLICK's Consumer Media Network / October 2003
Travel Agents Still Rely on GDS for Hotel Selection; 83% of GDS Terminals Receive Text Messaging/Advertising / Ray Cohen / October 2003
Hilton International Selects TravelCLICK�s RateVIEW / September 2003
TravelCLICK Clients Report High Satisfaction with RateVIEW On-Demand Rate Comparison Tool; Over 1400 Hotels Worldwide Utilize RateVIEW / August 2003
TravelCLICK Interactive Combines With iHotelier / June 2003
TravelCLICK Gives NYU Investment Conference Attendees Real-Time View of Their Properties� Electronic Distribution Performance / May 2003
Worldwide Hotel Electronic Bookings Up 4.6% in Q1; TravelCLICK�s eMonitor Now Includes Third Party Internet Bookings from Pegasus / TravelCLICK eMonitor / May 2003
TravelCLICK Reports Recovery for Hotel Bookings on Internet and GDS since Onset of Iraq War - Company Issues Tips to Hotels: Don't Stay Quiet / April 2003
Strategic Hotel Capital Endorses TravelCLICK Products / April 2003
Cornell�s Center for Hospitality Research Partners with TravelCLICK to Help Hoteliers Improve Revenue Management Strategies / April 2003
Hotels Experienced Considerable Growth in Room Nights Booked Electronically Through the Global Distribution Systems in Q4; Luxury Segment Room Nights Booked Electronically Grow 21% / TravelCLICK eMonitor / Feb 2003
Electronic Bookings for Worldwide Hotel Industry Show Improvement - TravelCLICK Issues Third Quarter eMonitor / November 2002
Report on Electronic Bookings for Worldwide Hotel Industry Shows Luxury Segment Leads the Way to HotelRecovery in Q2 / TravelCLICK Issues Second Quarter eMonitor / Aug 2002
Room Nights Booked Electronically Down 10% from the First Quarter of 2001, Revenue Off 18% / eMonitor / June 2002
Worldwide Hotel Room Nights Booked Electronically Through the Global Distribution Systems Down 12% Versus 4th Qtr Last Year / eMonitor / Feb 2002


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