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to Drive Property Bookings, Maximize Rates |
Calgary, Alberta, Canada � May 4, 2004 � VIP Investment Corporation,
a channel marketing provider committed to being �the number one producer
of reservations and profitability per client� for hotels, car rental companies,
and regional airlines, announced it is expanding its reservation booking
services with the addition of two new Internet technologies: Website Services
and Merchant Express. The new services maximize room sales from property
websites, and streamline management of up to 15 third-party site inventories
and rates from one screen. VIP�s Website Services product suite will
provide hotels with search engine optimization to guide shoppers using
Internet search sites like Google and Yahoo to the hotel websites.
The suite also includes website enhancement features to enable client sites
to convert visitors more efficiently. Merchant Express is VIP�s branded
Web yield management tool that gives properties the power to maximize any
and/or all of their Internet sites simultaneous on one page.
VIP Website Design and Development Services transform client sites into efficient booking channels by dynamically re-packaging their online look and feel and highlighting special offerings, such as weddings or spa treatments, to generate additional revenue. Up to five pages of client Web content are redesigned to feature �calls to action� that direct shoppers to book on the hotel�s site. Once the website is redesigned VIP uses a proprietary �critic program� that analyzes each client site for its attractiveness to search engines to maximize Internet exposure. The goal is to have each site appear on the first page of most hotel inquiries. Merchant Express, VIP�s second new offering, gives hotels the power to manage all their online channels more effectively. It does this by enabling properties to access and change their third-party Internet availability and rates across 15 sites, like Hotels.com and Expedia, at one time from one screen. Now hotels with extensive online room offerings are able to access all their Internet availability and rate offerings and change them with one click, instead of individually, which is time consuming and error prone. Merchant Express can save hotels up to 50 hours each month by giving them better information in a consolidated form, and lets them respond more quickly to market changes and gives them the ability to strategically drive room revenue direct to their hotel. About VIP
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VIP International
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