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 Safir Hotels & Resorts Assembles New Management Team; Anton Good Appointed Executive Director


May 2004 - Safir Hotels & Resorts has assembled a new management team to redirect its strategic initiatives and reposition the group as a premier hotel management company in the Middle East & North Africa.
Since its privatization in August 2003 Safir’s majority shareholder is UREC (United Realty Estate Company), which is part of Kipco (Kuwait Projects Company), a Kuwait based conglomerate with major interests regionally and Internationally. Kipco is a dynamic, fast moving, entrepreneurial and bottom line driven company where success is measured by results. The company is determined to deliver on its promises to shareholders, customers and services by employees. The long-term objective is to turn the newly acquired 
Safir International Hotel
B'neid Al Gar
Safat 13060 Kuwait
Safir around and add value. The company shares its success with associates and business partners. Kipco, with assets of more than $10 billion under management or control, is the most actively traded stock on the Kuwait Stock Exchange.

Earlier this year Safir formed a strategic alliance with Swiss Inn Hotels & Resort. Under this agreement, both parties will explore business opportunities in areas including hotel and resort development, acquiring of hotel management contracts and joint marketing and promotion activities.

The Executive Director for the new alliance is Anton Good, former President of Movenpick Hotels and the founder of Swiss Inn Hotels & Resorts.

Mark Elawadi has been appointed Group Director Development & Asset Management. In this position he will pursue Safir brand growth through development, acquisitions, joint ventures, and management contracts.

Other members of the team include Peter Janssen, Group Director of Operations and Edward Safar, Regional Director of Operations, Lebanon, Jordan and Syria.

Omran Hayat, Vice Chairman of Safir and Chief Executive Officer for United Realty Company   said, “We have assembled a group of experienced hotel executives and are confident to have the right people in place to execute our objectives”. The group reported profits for the year 2003 after years of considerable losses.

Anton Good the Executive Director adds, "The overall plan is to strengthen the services offered by Safir Hotel & Resorts and build up the company to a leading level in the region and internationally.”

Who is Who

Sheikh Fadel Khaled Al Sabah, Chairman

Omran Habib Jowhar Hayat, Vice Chairman
Anton Good, Executive Director

Peter A. Janssen, Group Director – Operations
Mark Elawadi, Group Director – Development & Asset Management

Majed Jowhar Hayat Corporate Director Administration & Human Resources
Naji Sharobeem, Corporate Director Budgeting & Financial Control

Horst Berger, Corporate Director Food & Beverage

Mubarak Al Ajmi, Area Manager Kuwait

Hani Al Arbash, Manager Sales & Marketing/New Projects & Development

Hussain Arty, Technical Manager-Design & Building Construction

Ahmed Jarkass, Director of Sales Outbound Business

In its new format the goal of the company is to attract strategic partners and hotel investors. Presently the company is developing a strong hospitality asset based company with the prime objective to create value for shareholders and partners through joint ventures ands equity participation. 

About Safir Hotels & Resorts. 
Safir is an international hotel management company based in Kuwait. The parent company is Kuwait Hotels Company, which was one of the first hotel management companies in the Gulf.  Over the years the company has been involved in several prestigious hotel ventures including the establishment of a catering division named ‘Safat Catering Services Company’. The Safir Group owns 50 percent of the Abou Nawas Hotel Management Company, which operates 17 hotels in Tunisia. The Safir group operates in Kuwait, U.A.E, Saudi Arabia, Egypt, Syria and Algeria.  

About Kipco (Kuwait Projects Company)
KIPCO (Kuwait Investment Projects Company) is a diverse privately owned company with major interests worldwide. KIPCO is a successful and professionally managed group of companies in core businesses including banking, insurance, real estate, hotels, catering establishments, retailing, information and communication technology, consultancy services, satellite TV broadcasting and other media services. The company is stock listed and share prices have multiplied several times since founding in 1973. Hospitality experience includes ownership of a catering company and several hotels in the region, including the Sheraton Heliopolis in Cairo.

About Swiss Inn Hotels & Resorts
The company was established in 1994 and operates 4 and 5 star properties in North Africa and Kuwait. Swiss Inn employs accomplished hoteliers, marketing, training and finance specialists with creative, innovative and entrepreneurial strengths and experience, the team provides the expertise and experience for new and pre-existing projects. With the high quality of service and dedication towards customer satisfaction, a reliable return on investment is the fundamental rationale of all Swiss Inn’s businesses.

Safir International Hotel Management
Sheikh Fadel Khaled Al Sabah, Chairman
P.O.Box 833, 13009 Safat, Kuwait
Tel (+965) 2529600
Also See: Kuwait - A Market Profile / Andersen UK / May 2002
Le Meridien Hotels Pursues Seamless Rebranding for Kuwait Properties / December 2003

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